Monday, April 28, 2014

The Future of Link Building: 5 Important Ways

Importance of links is very crucial in SEO and it will not decrease though, there are many changes along with those new technologies are being emerged. Apart from basic concepts such as indexation, crawl ability, duplicate content etc., link acquisition is of high consideration and is active.
Still links are the strongest signals for which Google will be giving importance. If the aim of a site owner is to increase the search visibility, then it can only be done with the help of links and it has to be of primary consideration.  Though Google is strict on spam links after observing many updates following points can be stated:
·         Still Google algorithms consider links as core.
·         Basically link building and content marketing are both different.
·         It is tough to do content-marketing well and be successful in it. Generally SEO professionals do not have those skills to create high level content.
·         There are chances that content marketing efforts can be supercharged by link building.
·         Though your site does not have great content still there are chances of building links.
Still Google Algorithms Consider Links as Core:
Even now links are enormously powerful which is noticed by following:
1.       Ranking factors for Search Engines in 2013 as stated by Moz.
2.       From two of the Matt Cutts videos that are “Is there a version of Google that excludes backlinks as a ranking factor?” and “Are pages from social media sites ranked differently?”
As it is known that Google search algorithms still consider links as core, most of the people who used to work on building content just for sake SEO are now creating content to build links.
Basically link building and content marketing are both different:
Content marketing and link building or SEO are both completely different in their aspects. SEO is considered and that which helps in increasing visibility of a site in Search Engines. While content marketing is that where valuable content is created and which has worth when shared.
Tough to do Content Marketing Well:
Most of the SEO professionals do not have the ability to build great content. Basically content creation will require potentially:
·         Industry experts
·         Writers
·         Editors
·         Designers
·         Technical (coders, web dev, app dev, etc.)

In general, content marketing requires help from people who have diverse skills, creative, technical knowledge, industry experts, graphics etc. This indeed will lead to create content which is unique, valuable and is engaging.
Content Marketing efforts can be supercharged by link building:
It is highly important that each and every content marketing campaign must deal with SEO. It is not sufficient if good content is created but instead it also requires marketing and that is possible with the help of SEO.
Links can be built even without building good Content:
Though content marketing and link building are two different aspects but still they are compatible with each and both together create a good marketing flywheel. But at the same it does not say that it is compulsory to have content for building links. Apart from content building we can build links using following ways:
·         Fresh Mentions
·         Local links
·         HARO
·         Broken link building
·         Relevant niche or local directories
·         Contests
·         Reviews
·         Community engagement
So, we can conclude that real link building should always be creative endeavor and requires added value.

Content Gap SEO is an Potentially Untapped Opportunity

Google has made several changes in ranking of content since the advent of Hummingbird. It is particularly concentrating on content it ranks; it is also checking the query which does not have much data but that gets high number of user clicks. Even it is particular about the content which users are engaged in, which data users are ignoring and also will watch the behavioral habits of users on the site.  But much of the Google ranking factors can be observed from these few main factors:
·         Links
·         Domain Authority
·         Keyword Matching
·         Relevance
·         Freshness
As we know that Google has implemented complex algorithms since 2010 to 2012. It will be better if we say that majority of ordering in searches rank will be explained through the elements of these broad categories.
We can observe in present that most of the rankings which will be connecting with brand signals, user/usage data, consideration of links, authority and also relevance but still most of the part will be unique. It will be seen especially in queries that have information gathering intent, also we can observe in that a set of ranking signals which are related to that known as relevance to alternative searcher intents.
Let us consider following image which displays “space pen” Google search results in US.

Here we can observe three potential popular “intents” which searchers will have around this query:
1.       Here there are users who specifically seek Fisher’s branded Space Pen.
2.       There are users who are searching particularly to learn about oft-repeated myth which is regarding the costly development of Space Pen by NASA.
3.       Even there are users who are searching for Space pen framework for Coffee script.
Google has understood the requirements of three types of searchers and populated those SERP’s exactly with the results for all the user queries. This can be named historically as “QDD” which can be elaborated as “Query Deserves Diversity”.  But we can also think these results as an evolution of raw “diversity” inputs of that model which highly sophisticated.
Let us consider highly sophisticated model image for Google search results with the search query “most flavorful steak”.
We can observe multiple intents regarding this query but here these search results are far more subtle when compared to  query “Space Pen”. Here it is displayed what searchers are looking for such as description that is interesting which drags their attraction. We know that Google has made many remarkable changes in queries such as above in the previous two to three years.
Let us consider true Google intents for the adjective “flavorful”. It shows results that touch on expensive cuts of steak, types of beef, what makes a steak more flavorful. We can check with one of the sites that seem totally out of place when we look at the numbers, but it will be making sense as it is a highly co-cited brand name.

From all the above we can think that Google is using inputs such as below:
·         It is concentrating on relationship between words, phrases, concepts and entities which help in understanding a language also evaluation of content quality.
·         There are patterns detected in how authoritative pieces are written about the keywords.
·         It will be input user or user usage data signals which will look into different aspects such as multiple sessions, multiple queries and also identifies patterns of searcher satisfaction.
Following is strawman concept that will help in starting out with some Content-Gap SEO:
First Step: It is important to identify target keywords that will best fit in the backside of the chunky middle and long tail.
Second Step: It will be the best method to prioritize a list that will be based on most valuable terms or phrases.
Third Step: It would be better to write down top most four to six types of intent or unique pieces of information which you think that searchers might use them while performing search query.
Fourth Step: The best thing is to perform search query in Google and check out the top 10. Next write down all the intent types that you have missed.
Fifth Step:  You have to use your number as potential prioritizer for creating or modifying content. Then check out this in Google whether it shows same way and begins rewarding you for this work.

How Can Mobile SEO Help a Non-Mobile or Local Business?

Google has estimated and gave an approximation that by end of 2014 search volume through mobile is going to be increased compared to search volume through desktop. There is no reason to get worry about it rather there are few tips to trend than most of them realize.
So as Google announced mobile search will exceed searches through desktop or laptops, then from 2015 we will be able to see world with huge number of mobile searches than desktop. But it is very important to think that even though I don’t have a mobile site or local businesses how i will be able to take help of mobile SEO or mobile search in my business.

The first and fore most things which is highly important will be in the statistic are some intricacies but don’t mistake them with flaws or inaccuracies. In most of the developing as well as under-developed countries importance is being given to mobiles as first option followed by desktops or laptops. It is commonly seen in young people though they are not yet employed. It would be better option to know who are really accounting for this type of growth. Chances are there, that they may not be in target demographic, psychographic, age range, and geographic groups.
One of the reasons behind excessive use of mobiles is that they offer similar features to laptops. Most of the times the features offered by mobile devices even make us think as a slightly-less-convenient for long typing laptop. But looking at the statistics it can be said that most of the companies, executives and marketing people are shocked by thinking about their mobile strategy. Still the mobile usage is just around 3% to 4%, which has been rising since one year. Most of the researches show that a personal blog with responsive mobile site gains less percent of traffic compared to the main blogs.
Let us consider some of the tips in Mobile SEO. It is utmost important to have good informational and navigational structure in mobile SEO as it gives a good experience to searchers. It can be done by figuring out most important pages with the help of analytics by checking which pages have more mobile searches. Apart from fixing and making assured that these mobile pages will give positive experience to searchers, but the caution is that google has some biasing on mobile. If these changes are made then it will make you understand the cost you need to invest.
Second thing we can observe as a mobile user that most of the times an application will be pushed or forced on which means that there are chances of getting in to your fold potentially. And at the same time assuming that they ever used application but very rarely it will be the best user experience.
Third one will be that even if the site is not having responsive design then also there are many areas that help in improving performance of the mobile pages. It commonly includes to speedup downloading speeds at the same time limiting ads particularly in overlays.
While the fourth one will be, that in the sites which perform conversion rate optimization the mobile limiting choice will be more important compared with experience of desktop or laptop.
Apart from the one mentioned above there are many more things that help out in mobile SEO but it will be a good decision to make start with the above points.

Friday, April 25, 2014

SEO for Startups & New Businesses

When you are starting a new business, you should have a great idea or product, some money to invest, eager consumers and great workers. Nowadays several elements are essential to do well in your site and off-site properties, so here are some ideas on how to build a new business that will do SEO right.

1. Know Your Concepts and Keywords

It is most important as compared to keywords and keyword research. You must care about below things:
  • People
  • Content
  • Functionality
  • Open data
  • Bunch of other things
These things will get your business into conversations. For example, let us consider you are starting a new business based on selling new and used cars and operating car dealerships. Here's what a concept map might look like:
Concepts to Strategic Keyword List

2. Plan Your Content Investments and Practice Content Marketing

After completion of your key concepts and strategic keyword list, now you are ready to create a high-level plan for content creation. These things will help to inform your website user experience, the kind of people you hire, and the other kind of investments.
Here is the best pattern of high-level editorial plan for a new dealership business:
Editorial Plan

3. Ensure your site is technically flawless

This is the world of technical SEO and it has 2 main components, those are:
  • Making sure you don’t screw up your indexing by creating content that can’t be seen or is duplicative.
  • Making sure you create search-engine friendly code.
Most content management systems can also generate sitemaps. Be sure to activate those sitemaps, submit to Google, and authorize them by using Google Webmaster Tools.
Technical SEO’s rising element is used to create the open data sets or APIs. If your organization will succeed by receiving your inventory or content into as many places as possible then consider creating data feeds for third-party developers to use.

4. Get Your On-Page and Metadata Act in Order

Discrete content elements will require on-page optimization, which are:
  • Web pages
  • Images
  • PDFs
  • Videos
  • Social profiles
  • Brand pages
  • Local listings
  • Off-site (reviews) pages
This means knowing the targeted key phrase for the content and placing it into the correct places like the title, description, copy, etc.
Here are a few helpful optimization resources, those are:
  • Metadata & You: Best Practices, Benefits & Implementation Made Easy
  • Image Optimization: How to Rank on Image Search
  • 5 YouTube Video Optimization Tips
  • SEO for Google+ Profiles, Pages, Local, Communities & Updates
  • 5 Social Media Profile Optimization Tips for Brands
You need to make sure every section of content is optimized before it goes out and is published, and that it has both social signal (tweets, Google +1's,) and inbound link support.

5. Improve Your Social Authority Plan

Social authority, in many cases certain persons calculated by G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. This means you need to verify who in your company will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content and get connected to other authoritative people.

6. Mobilize, Localize, and Socialize Your Content and People

Search engines are geo-locating outcomes more and more – not just the local results block but the core web results as well. This means you need to make your content as locally significant as possible and to make it work great on mobile devices.
Generate geo-targeted evergreen pages; create geo-optimized profiles, location pages and support or reseller pages, whatever. No matter how abstract your business is? and you can find various ways to make it locally significant.
Here's an example of geo-located core web results:
Geo-Located Google Results for Used Cars
Making your site active or at least mobile-friendly for the major screen sizes will often help here. And these are also helpful for startups & new businesses, which are:
  • Practice Distributed, Search-Informed Communications and PR
  • Train Editors, Publishers and Writers on SEO and Linking
  • Put the Key Metrics, Reporting Tools and Reporting Cadence in Place
  • Allocate Dollars for Content Promotion and Syndication
  • Make it Somebody's Job

7. Practice Distributed, Search-Informed Communications and PR

Introducing a latest business is news-worthy, so make the most of the uneven nature of the result to get inbound links to pages by using proper anchor text.
It is not just press releases and it is also considered as interviews. It’s getting your employees to link to deep pages from their Google+ profiles and its drawing attention to the deep functionality of the site so that bloggers and other folks will link to them to discuss.

8. Train Editors, Publishers and Writers on SEO and Linking

Be sure to put your writers and editors through SEO and social media bootcamp. Get them to understand content metrics and target keywords. Make sure they push their content on Google+, LinkedIn, wherever it's relevant. The idea is for content marketing, not for content creation.

9. Put the Key Metrics, Reporting Tools and Reporting Cadence in Place

There are a ton of tools to help you to evaluate content both from social sharing as well as an SEO perspective. Add in conventional web analytics and you have a good idea of how well acquisition content is doing.
Linkdex 360 Report

10. Allocate Dollars for Content Promotion and Syndication

Now you want to know how you're going to promote and syndicate. At each stage, there are paid, social graph or syndication options that go away from conventional SEO and can work synergistically.
Enterprise Content Framework

11. Make it Somebody's Job

It is saved as the best for last because it is most important. If you don’t have much knowledge on content for SEO, then choose any content writer based on their performance plan. Hence you have the resources in place to get the work done.

7 Essentials When Optimizing Your Site

SEO stands for “Search Engine Optimization” and is the method of affecting the visibility of a website from the “free”, “organic” listings on search engines. Basic search engine optimization is important and fundamental. The main purpose of foundational SEO isn't to defraud the search engines.
The purpose of SEO is to:
  • Create a good, faultless user experience.
  • Communicate to the search engines about your plans so they can recommend your website for significant searches.

1. What Search Engines Are Looking For

Search engines desire to do their works as good as possible by suggesting users to websites and content that is most significant to users. Hence how is significance determined?
Content: It is resolved by the topic that is being given in the page which includes the titles and descriptions.
Performance: How much time takes to load the page in your site and does it work properly?
Authority: Does your site have relevant content to link or does other authoritative sites use your website as a reference?
User experience:
  • How does the site look?
  • Is it easy to navigate around?
  • Does it look safe?
  • Does it have a high bounce rate?

2. What Search Engines Are Not Looking For

Search engine crawlers have a definite possibility of data storage. Hence if you are using shady tactics to trick them, then chances are going to hurt yourself in the long time. Items the search engines don't want are:
Keyword Stuffing: Repetition of keywords on your pages.
Purchased Links: When comes to SEO, buying links will not get you anywhere, hence be notified.
Poor User Experience: Make it easy to get around for the user. Many ads and relevant content will only helpful to increase your bounce rate. If you know your bounce rate it will help to determine other information about your site.

3. Know Your Business Model

While this is attractive , hence many people tend to not sit down and just focus on their aims. Some questions you need to ask yourself. Those are:
  • What defines a conversion for you?
  • Are you selling eyeballs (impressions) or what people click on?
  • What are your goals?
  • Do you know your assets and liabilities?

5. Don’t Forget to Optimize for Multi channels

Keyword strategy is not only significant to apply for on-site, but should enlarge to other off-site platforms, which has to consider multi-channel optimization. These multi-channel platforms include Face book, Twitter, LinkedIn, Email and Offline, such as radio and TV ads. Being logical with keyword phrases within these platforms, will not only help your branding problems, but also train users to use exact phrases you are optimizing for.

6. Be Consistent With Domain Names

Domain naming is very important to your overall foundation, hence you are better to use Sub-directory root domains ( versus sub-domains ( Some other best practices with domain names are Consistent Domains, Keep it Old School, Keywords in URL.

7. Optimizing for Different Types of Results

In addition to development for the desktop experience, make sure to concentrate on cell phone, tablet optimization and also other networks.
  • Create rich and unique content like video, as it's easier to get a video to rank on the first page as compared to plain text page rank.
  • Search engines can see it, when you optimize your non-text content. If your website uses PDFs and flashes make sure that search engines can easily crawls that content and give a better rank to your site.

8. Focus on Your Meta Data Too

Your content on your site should have Title and Meta description Tags. Nowadays, Meta keywords are much unnoticed by search engines. Anyway if you still use keywords, make sure it talks particularly to certain page. Your Meta description and title should be unique and also tell about specific page. Duplicate Meta descriptions from page to page will not get a better rank.

Tuesday, April 22, 2014

How to Survive SEO “Slog”

SEO can help a company to achieve great results only by best practices in seo, but this will be taking long time period with diminishing returns which is mostly known as “SEO Slog”. Situations will become worst if we will be imagining frequently a constant enhancement.
Let us now know about the difference between the above expectations and what is in reality also the four ways that help us in minimizing is called as “delta of dissatisfaction”. SEO slog is a toughest situation which most of the SEO’s go through. These are the areas where most of them put their efforts improving rankings in search engines, improving content in the site, improvising keyword targeting, gaining links, mentions along with social signals, user data along with usage data and all the other things that help to perform better in search engines. Even then the results will not be successful.
This problem arises because most often search engines especially Google make changes to its algorithms and it will trigger ranking systems. So it will be checking whether is the effort worthful or not also are signals organic. Also can the site earn rankings continuously else should there be any consideration, evaluation and time lapse between when things actually started, improved or results gained.
First of the four ways is it will be an important task to create right expectations. It is highly essential for an SEO consultant or professional that if they attend a meeting with client or with marketing team or CEO regarding what you will be able to and cannot accomplish. But if you will create an expectation in them that SEO is this and it will not be a silver bullet. The sites or company you worked previously have gained success only through these best practices of SEO which helped in effective traffic, rankings also effective acquisition of customers.

Now the problem arises at this point of time because from past ten years, people started believing in the following two aspects of SEO. First and foremost is that it is a one-time activity which is dead also wrong as we know. Second thing is that as you have optimized for search engines, you can now be optimal which means that there is no need of any on-going efforts because search engines will be rewarding as when they see these changes.
Second way is that it will be too dangerous when everything is going well and good. It happens that when everything is well then they start to celebrate and will be creating new projections such as because we accomplished ‘X’. So now ‘Y’ is going to happen and it will be resulting in 2X, 3X, 4X and more in future.

Third way is that SEO will not be only inbound traffic channel for your site. Also it is not the only marketing effort which you are working on apart from that you will be doing SMO, content marketing, email-marketing, branding along with PR, outreaching also connecting with your industry, making speeches at events and paid forms of advertising. So now it states that you are not entirely depending upon SEO to get profits and returns.
Fourth and the last thing is that it is highly important to measure as well as report leading indicators. This will be helpful in extreme ways.

New Title Tag Guidelines

Google has brought a new tool for Title tags after SERP redesign was updated. SERP redesign has higher impact on SEO’s as well as it will have its effect on Title tags, data driven length limit along with its new tool.
Impact of Redesign on Titles:
Redesign of SERP has its impact on title tags and this results in increase of font size in title tag which results in limiting number of characters. Now in search results no more old rules apply for title tag. Let us consider following image:

In the above images first one is search result before updation of redesign while the second one is after the update. Here it is clearly displayed that the font size increased also the number characters are cut down that is around six characters are lost after the update.
It can also be stated that we can’t conclude whether we can limit the characters by considering a particular character limit. Let us now consider another image:

 In the above both title tags have 40 characters but they differ in widths, even though the font size and font used is Arial. So it can be said that it differs in spacing of font. Let us now look into it:
1.       Narrow Letters are Narrow
In the above example, if we consider alphabets lower case ‘l’ and ‘i’ take very little space while upper case ‘L’ will occupy more space. So in this font we can observe that three lower case ‘l’ will occupy little space consider to lower case ‘w’.
2.       All Caps Take up Space
Even capital letters occupy more space when compared to lower case letters. Also it looks odd if the title is completely in CAPS rather it should be used only when required such as website name or company name.
3.       Width Varies with the Query
As we know that Google will be highlighting keywords in title in bold, so even the bolded letters occupy more space. Incase if there are high number of keywords in title though it has limited characters due to Bold it occupies more space.
4.       Cut-off Titles have Less Characters
Now Google will cut-off the titles that are in CSS and appends “……” by the browser in-case of title being truncated by search engine. If we consider both cases of title where in one case it is slightly long and the other title is within limit, then the one with higher limit will be shorter than the other because when title is displayed space is required which is occupied by “……” .
A research was conducted by considering 10,000 queries where in due to different reasons only 28,410 were considered for testing. Following is the example of these Queries.

So it can be noted that before update the character limit was around 42 to 68 while after it is 57-58 characters limit. So by noting all the above examples it can be concluded that it would be better for a title to limit around 55 characters and in lower case letters.

Majestic SEO Site Explorer Now Integrates With Twitter

The new  updates of Majestic  SEO is to integrates their Majestic Site Explorer and Twitter. When a webmaster include a link in majestic link profile as a result it automatically add your profile link directly in the tweet.
This new feature useful to user to tweet a snapshot of any site’s linking profile; if possible include your link profile chart.
Majestic SEO Link Profile Twitter Card
"Now any Twitter user want to demonstrate the influence (or lack of influence) of any page or domain, can do without anyone help to post in Twitter," said Dixon Jones, Majestic SEO's marketing director.
The ability to embed this info in a tweet means, website owners don’t need to do research when they mention a site linking strategy. The tweet may include Trust Flow, Link Profile, backlinks and referring domains.
The message sent to Twitter API, this action is completed through rich snippet style semantic markup. Now this feature is live and therefore you can embedded in a tweet by linking to any majestic profile page
By this feature the results in the search engines unclear the ability to see how links influence the search engines.
  • Transparent Search
  • Advertisement Free
  • Search API
  • No Personalization
  • Better Granulation

Google Improves GDN Targeting With Bizo Audience Segments

As site owners continue to require their digital marketing for high results in search engine,its an ability to display the adverting directly for your target marketers. Each day more number of impressions are shown in webmaster, got ignored by non-relevant web surfers. The ad verification tool help webmasters to decrease the wasted impressions, but advertisers waste the time on users who are not advertisers attentive in their products.


While targeting the content based orlook a likemodeling your ads may visible to the customer but some impressions may be wasted. By adding the third party data may increase the quality of the adwhichis presented to customers. By using right messages you can reach the targeted audience successfully.
Until now Google ability to display the target customers based on content. While advertisers could not control specific sites, placement or display positions and direct to customer who have better targeting capabilities. Even smo sites such as Facebook, twitter have email level targeting the deliver impressions to targeted audiences.

To tackle this, Google partnership with Bizo which capability millions of business professionals is the new targeting capability. Their B2B database can be getting maximum advantage across email, display and social media. By displaying the audience targeting layered on top of GDN buy, you can guarantee your ads displayed to the right audience. There are various types of audience segments such as beauty, fashion, parenting, technology, music and more.

In GoogleAdWords,advertisers can use Bizo segments to their campaigns. The Performance date of the Bizo campaigns in the Adwords, which can help you for optimization and performance reporting.
Through Google AdWords we can target audience by both display and video options.We can use GDN for advertising for CPMs and CPCs and more inflated compared to traditional targeting options. But by using of Bizo and other third party data providers your advertising cost may increase.

Google Takes Action Against Greek Link Networks

As we all know that Google has started a fight internationally against the link networks. As for the Google’s Matt Cutts, he was a senior engineer in Google, his words in twitter points that the new target to penalize the country from the search engine is Greece. They had found that they are leading in the link network penalties in the world wide.
There is a question raised in the link networks were reportedly the clients networks can be run by the SEO agencies.
Google has stated that it wasn’t clear that which SEO agency is taken for the responsibility to the penalizing of the link networks.
There is a change in the Greek search results that which can be noticed easily and enough that it has acquired some Cutts praise.
  • @realpoisom ah, you noticed the action in Greece?
This is the recent link network that has been simply targeted by Google and they came across to verify the international link spam and making a point of penalizing this year. Even before that Google has stated many announcements intensively on advising webmasters, majorly basing on those websites that can reach the peak of link profiles for penalty hitting that the target locations or languages.
If you think that your websites are receiving a low quality links, then you have to work eager to having the links removed or submit a disavow file to Google in order to discount the no of links. Google has also stated and also announced anxiously to advising the webmasters to secure their link profiles of hitting more penalties, especially for the links in the international sites.

Monday, April 21, 2014

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When helping users with penguin or physical actions by unnatural links, it’s common for companies to begin asking questions about native SEO. Once users realize how penguin works, and how natural links could impact the website. They surprise what would stop competitors from launching an all-out attack on their own websites.

Methods for Tracking New Unnatural Inbound Links:

1. Google webmaster tools latest links

Many of the people don’t understand that Google issues a distinct download for a website’s latest links. If you get into the Google webmaster tools you’ll able to see “Search Traffic”, which present in the left sidebar and then by just clicking on it, you can come across with “Link to Your Site” section, which holds inbound links of your website.
If you click the "More" section then you will see a list of all domains, which are linking to your website. At the top of that report, there are three sections and one of those sections is labeled "Download latest links".
When you download the “latest links” report, then you can get a list of your latest links by date of indexed.

2. Majestic SEO New links

Majestic SEO holds an abundance of information, provides a ton of functionality, and easily allows you to improve and download your links. For our needs today, the major navigation offers a link labeled “New”, which will take you to a cool visualization of new links being exposed for the following categories:
  • Domain
  • Sub domain
  • Directory
  • URL
First, check out your trending:
  • Does that look natural?
  • Is there a spike over the past 90 days that looks strange?
  • Does the trending match up with your content development, campaigns, etc.?
Majestic allows you to emphasize any 14 days period in the chart to view the new links built through that time frame. Then you can easily transmit those links for further analysis in Excel. Also, Majestic offers below fields:
  • First Indexed
  • Last Seen
  • Date Lost
These can help to determine what’s going on. Remember that, our site was first indexed by crawlers only, Majestic SEO doesn't know when a link was really first placed. Sometimes you will get a first indexed date that's off. Hence it is very essential to explore the links versus just taking the data as-is.

3. Open Site Explorer "Just Discovered"

Open Site Explorer also presents an effective piece of functionality for finding new links. You can also divide by the type of link by using "Just Discovered".
In this report, you can view:
  • The URL linking to your web
  • The anchor text of the link
  • Domain authority of the site linking to you
  • The date the links were first discovered
Then you can easily transmit those results for further analysis in Excel.

4. Ahrefs – New Backlinks and New Referring Domains

Ahrefs is another brilliant link analysis tool, and it includes some of the best functionality available when analyzing new inbound links. After reaching a domain in the Site Explorer field, you can get on the "New" link under Backlinks. That will obtain you to the new backlinks report, where you have the ability to drill into the information in many ways.

Lessons From Google On Optimizing Your SEO

How Optimizing Your Website?

Universal Search, fixed local with the 3-pack, 5-pack and 7-pack different types, rich snippets, authorship, the knowledge graph, and of course the round about have all become part of the SEM lexicon. If you have self assured that all of these changes were A/B or multivariate tested and audit against some conversion goal.
So what does this have to do with SEO?

How Does Google Measure A Conversion From Organic?

If every modification to the presentation layer is handle by conversion optimization, it is reasonable to suppose to take that organic rankings are also learned by the same approach. The difficult choice is that we don't know what standards Google is using to calculate a “conversion” out of organic results.

The first detailed example of Google using user data to impact SERPs visible in 2009, when Matt Cutts told that Google site links are not entirely driven by user behavior.

The Big Brand Bailout

The second verification of user behavior influencing ranking came with the Big Brand Bailout which was first noticed in February of 2009. Big brands started magically commanding search results for highly aggressive short-tail queries. Displaced site owners screamed in protest as sites with fewer back links suddenly jump over them. Google called this as update Vince.

Hundreds of professionals suggested how or why this happened. Finally, Mathew Trewhella, a Google employee who was not yet learned skills in the Matt Cutts school of Answering-Questions-Without-Saying-Anything-Meaningful, told secretes during a SEOGadget Q&A session that:
  • Google is testing to find results that build the least following search queries, from which we bring to an end following queries are a “conversion failure” when  verifying organic results.
  • Google is using data on users’ following search query behavior to develop SERPs for the initial query and raise sites for which users are indicating aim later in the click stream.

Learning From Panda

The 3rd example of visitor commitment data have an impact on search page results came with Panda. Many parts of the Panda update remain nontransparent, and the classifier has developed gradually since its first release. Google crawler distinguish it as a machine learning algorithm and hence a black box which would not allow for manual interference.

Putting These Learnings To Use

Google’s statement that are often ambition and apparently lack nuance. They tell us that they have solved a problem or reduce importance a tactic and SEOs quickly point to the deviations before announcing officially as hype or FUD. Years later, we look around and that strategy is all but dead and the preprofessional are toast.

Google Penalized Long Term Tactics Might Never Recover

Is There Any Way To Over Come From Penalized Spamming Site?

If having a website that doing SEO spamming from years, now you are trying to clean up all spamming to get back ranking in Google, it probably going a hard time a head to get your website as average ranking site.

According to Google spam, head Matt Cutts said spamming from years to website are more difficult to get back the ranking in Google SERP. Some SEO company owners tried to clear spamming in client websites but getting difficulties without being effected by Google. Why because, client website done spam link building from long back, so the manual link removal methods were not strong enough.

Many webmasters having a doubt that, there is any possibility to get back ranking over from spam algorithm? For this question Matt Cutts tweeted, It is possible to get back ranking, but it could be most difficult to undo all the spam links from long back.

When facing above problems, better to start with fresh and new website rather than trying to fix all spam links again and again to get the raking. But be careful while star with new domain, don't repeat the same spam mistakes as above.

Matt Cutts confirmed that, A spammy website can harm other same owner websites that having the same address and company info. This doesn't mean that which webmaster that running multiple websites with same address and contact number needs to be afraid Google will be penalize their sites.

So website owners be alert having such above issues. Better to separate spam website from other related sites like same affiliate codes, address, phone numbers and information.

Monday, April 14, 2014

Quality Website Guidelines In Terms of Search Engines

Search for Search Engine Love?

Important Tips & Guidelines For Quality Website

Now SEO rules are changing according to search engines algorithm updates. So if you ask any one as SEO definition each person will tell different answers based on their references. Now entire SEO industry builds quality websites. The optimized quality websites are always rank well in search engines and performing in search over frail competitors.

What is an Optimized Quality Website?

Quality website final destination is to target business brand. The website main target to get quality user experience, not only target business objectives, but also meet principles of search engines algorithms, to control which websites will be show in SERP pages for visitors to make queries.
Any search engine not referring "page rank" in quality website guidelines. The search engines do suggest judgment in to what algorithm looks for a website. Now this is a great place to start with planning before performing website optimizing or estimate search engine performance of a website.
· Google has derived right out to tell that it will recompense high-quality websites.
· Bing also has revealed about SEO "improving a website" as a combination of all the points.

Basic SEO Guidelines to Websites for Google, Bing & Yahoo

The SEO guidelines are given by every search engine are very useful in controlling how search engine-friendly for a website is. It should become essential source for every business or brand with a website.
Industry top search engines Google, Bing and Yahoo, each search engine providing quality website guidelines online. The search engines are sharing the same ranking when it comes to basics of a quality website for search. There are meaning that are not cover in these guidelines which will be major points like size of content pages, the actual use of RSS feeds and proper integration with social media.
Google provides a sufficient documentation to guide website webmasters. Google and Bing both offer webmaster tools from where we observe and improve SEO techniques. However each search engine covers the most necessary features.

Every Aspect of the Website Impacts SEO

Everything you delete, add or modify in to the website data will be either increase or decrease SEO.
If every webmaster who working to the website like designing, write content, meta data, software or hardware are assess their actions accordingly. You should be able to promote a way of optimization.

Never Assume

What search engines say about assumptions? These all are really true when it comes to quality optimized websites. Don't think that the group you work with or hire is aware with search engine quality guidelines.
Some professional webmasters may be missing key point information that effect result in a minor or major action in search engine performance.

Social Media Profile Optimization Tips for Brands

5 Important Tips to Optimize Your Social Media Profiles for Brands

Now a day social media is good communication between sellers and customers. First impression is the best impression, so optimize your profile to get the fans and followers for your brand. When customers see your social media business profile, it must be good looking, updated information, decent design and with impressive banners. It is one of the easiest ways which can attract customers or visitors to your website or business.
Optimizing social media page is very important in terms of SEO. This process takes few minutes to optimize your business social media profile. Here are some important tips to optimize the profile.

1. Update the Cover Photos With Brands and Background Images

Every social media has its own image dimensions for profile cover photos and background images. But why we use cover photos and images? Every customer will see your brands and then he or she will understand which business is performed by profile. If the customer likes your page they will become fan to your business page. With these photos you can get good impression about your brands or business.

2. Link Up With Other Social Media Profiles Of Your Own

It is an easy way to activate your brand followers on another social network to explain them about it. Link up your business profiles with Facebook, Twitter, Pinterest and Google +. For example, Facebook having the applications to link up with twitter and pinterest by install. If you share any information in Facebook wall, that information automatically updated in Twitter and Pinterest accounts.

3. Link to Your Main Website

Make sure to provide your every social network profile page links in your main website. It will improve your business and branding. Other people may also create your brand profile page. If your upload profile page links in your site the customers will differentiate between official and unofficial profile pages.

4. Fill Out Every Profile Field

Fill full information about your brand or business in social network fields like brand description and contact information. Filling this information will increase your brand association and it will add great value to your fans or followers on your profile page. Facebook has many fields which need to fill by comparing with other social networks. So after updated information double check your information which was provided correct or not.

5. Uniformity in Profile Descriptions

Every social network profile page description must not been same, but should use most common or related keywords. You must maintain uniformity how you market your brand or business to fans or followers. Some famous profile pages have the same descriptions in all their social networks.

Sunday, April 13, 2014

5 Easy Tips to Build Links at Events

Conferences are the best opportunity to build links in easiest ways without many efforts. Following are the five best ways to build links at events:
Meeting People:
There are some people who will not talk to others in the meetings not even to the people who sit beside them. Though content is great it will be valuable only if we meet up with people in conferences and meetings. It means there are people who wait for the conferences they meet with people and show interest in linking to content and share the stuff you have. So conferences are one of the best ways to share our content and link.

Organizing Events and Meetups:
Meetings or conferences are organized so that they can meet like-minded people. It will be a best idea to organize meeting with people in our niche. Let us consider an example of organizing a user experience meetup in an SEO conference. It will let us know about the people who are interested or have user experience and conversion rate optimization.
After you thought of organizing the event then next you need to start a blog on the event which helps to promote and spread the word. Even we can create a social network element at registration so that meetup will circulate among different groups. So that it goes on sharing.
Live Blogging:
It is obvious that stuff shared or linked at conferences will be higher than the normal sharing through sites. It is quite natural that it surrounds most of the content of conference, live blogging along with live tweets and our content will be spread and shared with more number of people. Along with these conference websites and niche blogs will be linking to cover live blogging.
Interviewing Speakers:
 Speakers are helpful in content promotion has they have plenty of knowledge and they want people to listen to their speech first. So they are the best source to get links.
Mid-Conference Reviews:
When topics are being discussed in mid-conferences overviews are given and it reflects the people who still have mind-set of linking and sharing.
So we can conclude that these are just few ways but there more ways to get links shared rather than sharing them by just sitting in front of a system.