Saturday, May 24, 2014

Why Google Changes Your Titles in Search Results

Every webmaster knows the importance of the title tag to rank in the Google search results. A good title tag canresult in increase clicks and get you good traffic to your site, while if your title poorly written can cause users to skip your siteand might visit competitors websites.

So how does Google determine your title tag of your page in search engine results? Is it influenced by schema? Is this influenced by header tags?

Some people don’t realize that the search engine (like Google) doesn’t show what in the title tag for individual page in your site. The change in page titles is not a new thing to Google search results.

There are many reasons to why Google will select page title apart from what webmaster wants to put in title of the page.

 “Whenever we try to select the title to appear in the search results, we have to search for related description of the page and is also significant to the query” Cutts explained.

Google looks for three things:
  • Something would be relatively and short.
  • A high-quality description of the page which will be present in search results
  • That it's relevant to the search query by the user.
If your title tag fits to the required specification, then often times the default 'title' tag will be used as your title of the page in search results.” Cutts said. “The title tag in ideal world describes the page and your site, it would relevant to user query and it would also be rather short."

Not all webmasters write high-quality title for the pages to display in the search engines. Sometimes we wonder why Google chose a strange or inaccurate title tags for a page, when it’s not present in title.

 “In Google, there are different ways to select the title for displaying in search results” cutts said.

“If title of your page is best then no matter, a user who types something in search results or it doesn’t see related results to their query and is likely to click on it. Hence in those cases we might dig a little bit deeper,” Cutts said.

He also said “we might use your content in your site”.  "We might look at the hyperlinks that point to your page and take some text from those links. We may also use Open Directory Project to choose what a good title would be to a webpage. We are looking for best title that will help tothe end user what they looking for."
Matt Cutts said that try to modify your title tags for those keywords you feel people are really looking for.

“So if you want to control the title tags to display in search results, you can’t completely do it, but you can try to except what user going search for" Cutts said. “So make sure title tag consist of what the user searching for or about the page but also about website or tries to give some text to the user knows what they get by clicking the link."

Monday, May 5, 2014

PostJoint Google Penalty Fallout Continues

The penalty in Google is reconfirmed by Guest Blog Network PostJoint. The blog also confirmed that the Google penalty towards unnatural links and Google seems to have stock penalty for guest blog networks.
There have been many debates regarding guest blog network received a new penalty called “business model violations” but is not true. The guest blog network postjoint a replica of fake warning by Google Webmaster Central, but it was not clear about fake warning by Google, however how often people quickly look into the articles in their site.

 The bloggers known that they have been penalized for take part in this network. In spite of company’s assurances that no footprint found by the Google, some bloggers received the warnings and that sites has also been overload with link removal and nofollow requests by those linked with.

 Initially the guest blog Postjoint claimed that their network hit by 16% with a penalty based on page rank, after that they removed the statement from blog. In Twitter, they tweeted when someone tweet about how they determine their site hit by only 16%

After removing this statement from their network, it's very likely that they learned their site hit by penalty is higher across the network.

Another comment on the tweet by the guest blog network that rests of sites are not penalized except using guest blog posts. He further explained that all urls can be seen their network by advertisers, so it easily reports the entire network by discontented advertiser with urls to Google.

The users provided with instructions who have been penalized by including blogger with interesting instructions. The marketers are informed through private messaging system when they nofollow any link from the network. They are asking people to nofollow the links, instead of removing them entirely.

Google Webmaster Tools Gives More Precise Index Status Data

Google Webmaster Tools add new feature called index status which tracks a site urls indexed for protocol such as HTTP, HTTPS and for verified sub directories.

“This new feature helps the webmasters to monitor different parts of your site” Google explained in its blog post.  For example, each url has its own data in Webmaster tools status report and information about they are verified in different sections.

The main highlights of announcement by Google: The new change in webmaster tools reports if your website on HTTPS protocol or indexed under separate sub domains. The reports in the webmaster tools look something like below:

"The latest notation has been added to the Index Status graph for 9th March, displaying when we started collecting this information" Google webmaster tools posted in its blog post. “The new feature does not affect the indexing of your sites or impact on overall urls indexed on your site. It affects view of the reports displayed in webmaster tool user interface.”

Next steps, said the announcement:
  • It’s important to verify all variations of existing domain in Google webmaster tools and domain, urls which canonical are configured accordingly.
  • If you are submitting your sitemap I of your website in Google webmaster tool, do so for the preferred variation said GWT. “According to new feature each host name and protocol robots.txt files are treated as separately.”

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

There are four different evolutions that have made optimizing a website more challenging.

1. Secure Search & ‘(Not Provided)’

Millions of webmasters, marketers and search professionals were disturbed by this ‘(Not Provided)’ concern. When activity defining users logged into a Google account is not liable from reporting in Google Analytics. Accordingly, reports reflecting activities related to search such as keyword performance were engaged to website owners.
In 2013, Google changed to default secure search which means more than 90% of keywords were hidden as "(not provided)". So that the result shows a little amount of data to guide optimization of digital assets, these are used for optimum performance. Strategic optimization needs extra work than ever - an investment that many are untrained, or unwilling to invest in, making the case for hiring a truly qualified SEO professional.

2. Google’s New Look Search Results:

Google improve its search results this month, ignoring the background color at the back of sponsored listings on search engine result pages. Sponsored listings, generated from AdWords are labeled with a yellow “Ad” symbol that is somewhat small as compared to context of the desktop display. The label of paid vs. organic search is noticeable on the mobile display of Google search engine results.

Google Designation Between Organic and Paid Search Results on Mobile

3. Google is More Revenue Focused than Ever

Search engine publicity revenue accounts for the share of Google’s revenue. Unfortunately, the target on paid has made it harder on those searching to appear in organic search engine results, which takes additional clicks from users on search engine results pages.  Even though the dependence of lot of businesses on Google Analytics for organic search insights, the topic was a noticeable exclusion from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.  While Google extends to improve Google Analytics, many custom reports and calculations are related to Paid advertising.

4. All SEO Providers Aren’t Created Equal

All SEO providers are not same. Many of them will put their websites in danger zone with black hat or spammy practices. Unluckily, the search engine algorithms do not care whether your SEO efforts were unexpected, when ranking the website for search. If you want to be competitive in the job market, many will maintain to have SEO skills to get that next role. Anyway, saying and doing are completely different matters. Businesses who hire these individuals and marketing companies often don’t have knowledge of how SEO really works; hence they are looking for help.

Thursday, May 1, 2014

6 Changes Google Still Haven’t Done in SEO

Google has interpreted rel=”canonical”, which particularly specifies the appearance of anchor text within a link. Apart from this there are several other changes, which everyone thought Google would make a change to them but still google has not taken any steps to perform them.

There are six major changes that most of the webmaster thought Google would do, but Google has not made any move on them. Let us consider the following six changes:
1.       On-topic links matter more than Off-topic links
2.       Anchor text influence would eventually plummet
3.       302 and other redirections will be treated similar to 301
4.       Rel= Canonical will become more as a hint and less a directive.
5.       Shares from trusted sites will have more direct as well as observable impact on rankings.
6.       Google would take more cleanup action on hyper-spammy keyword niches in PPC.

On-topic links matter more than Off-topic links

Most of the SEO professionals think that if links is considered more important than priority will be given to on-topic links rather than off-topic links. Let us consider two sites A and B, which deal with gardening resources. A will be from botany site while B from mobile gaming. From the two sites stronger link will be provided from the botany site. After many people working on this it can be said that Google will be viewing links with respect to subject or context perspective.

Anchor text influence would eventually plummet

Presently anchor text influence on the users is decreasing gradually. Instead of anchor text, other signals have gained the importance, but still anchor text inside a link has larger impact and better when compared to generic anchor text. Though there is much advancement in Hummingbird regarding how Google will do lots of text recognition but still in these tough phrases anchor text plays a strong role.

302 and other redirections will be treated similar to 301

302 originally created for temporary redirects but it has been misused for moving sites, types of server defaults to all kinds of pages that have to be moved. 302 is just a directive and will just give a hint but it is still highly important to get 301 redirects. When you are dealing with a 301 it is must to be cautious about re-direction.

Rel= Canonical will become more as a hint and less a directive

Rel=Canonical can be called as hint rather than a directive because it has been not taken has good news by SEO’s. Instead they are using this on every page and pointing it back to the homepage but this will direct google only to index homepage. So we can assume this as an area of caution because as Google have not taken any move on it and just taking it as directive.

Shares from trusted sites will have more direct as well as observable impact on rankings

Social media plays key role and has high impact on rankings of a site which is possible only through sharing good content on social media sites. These days most of the users are just relying on social media to get information regarding any brand or product. Even the site owners are making their presence in social media to gain the popularity and this will be reflected in their link graph.

Google would take more cleanup action on hyper-spammy keyword niches in PPC

When Google started cleaning web spam from years 2003 to 2012 most of the SEO professionals thought that they might also clean PPC which does not mean pay-per-click instead porn, pills and casino. But when we look at some of the search results around these categories then we can notice that it is just a kind of early warning for SERP in the SEO World.