Monday, February 3, 2014

What is Duplicate Content?

We all are familiar with that duplicate content is an awful thing, right?  To understand the issue of duplicate content we need to look not as website owner but search engine to give best probable experience to its user. From that point of view we can take the main beliefs forward to think how that can hit a website and its traffic.

Understanding Duplicate Content

Duplicate content is which it shows the same content more than one site on the internet. Intrinsically there is nothing particularly incorrect with duplicate content.
Many factors come into play they are the quantity of duplicated content on the page and on the location as a whole, the virtual strength of the websites, and which duplicated got seen initially. But at this point we always suppose that the last thing here gets the recognition. This isn't on all occasions, but if we have to choose a rule-of-thumb, this works.
So what happens to my site with the duplicated page?
  • That page will rank in search engine.
  • The influence of that page will be insignificant.
  • A point alongside the site as a dependable source of quality, only unique content will be indexed
Now, this may appear unfair, but we have to be in mind that the sum of what the search has to deal with. Whole networks of websites have been created by focal point only on duplicating content establish somewhere else on the web in hopes of capturing search engine.

One need only believe mass article syndication to get a feel what actually engines want; the similar content on hundreds of sites with small or no quality control and variety of subjects. Basically we had pages with no quality content and less value for Google that type of article sites to draw traffic for their impression-based ads.

To deal with such issues, search engines had to regulate the way they appreciate the duplicate content. Let's keep in mind; they have to make use of an algorithm that isn’t great at making exceptions.

Copied Page(s)

The search engines that we know the article is imitative, it is deliberately located on your site and all links mass to that page should go by to the unique location of the article.

All link mass will go by to the original origin of the article. Looking at how Page Rank passes among one page to other page, if you have 10 internal links on a canonicalized page and you will retain only 90% of it. We all know that the content is precious to increaseyour visitors or decrease in Page Rank.

Duplicated Product Information

If you have ecommerce site selling blue widgets from a manufacturers, then these manufacturers give the product info to post on your site.

The main problem is the manufacturers are also giving same information to all sites who are selling their products and to fix this engage writing new product descriptions, captivating new images, and by adding unique content to your site. The main problem with this is it takes a lot of time.

Sorting and Multi-Page Product Lists

If you have an ecommerce site and that site has categorization options that produce unique URLs or has various pages of the similar core products. An instance of this would be eBay where they have great number of product pages in most categories which changes depend on how the list is ordered.

If you have a page with 20 items and a different URL is generated then one page is sorted by price and other page alphabetically then you end with 2 pages with same content. The solution is the canonical tag.

WWW vs. Non-WWW and Duplicate Homepages

If your website can be created at the www and non-www and/or your home page can be found at both the origin level and file-based.The main Issue is this can create a duplicate content problem and also reason links to the wrong URL to not get credited to your site correctly.

To fix this issue by a canonical tag you can fix this and better solution is way to go is with a 301 and to permanently redirect to the correct location. The downside is there is a small quantity of links that dissipates through a 301 redirect efficiently dropping the influence being passed to the target page.