Saturday, September 21, 2013

How To Use Google Trends For Your Business

If you want to increase your website traffic, then the best thing you can do is to select keyword research tool. Google trends tool helps you to determine "how many people are browsing on Google for the keyword you're targeting". It is one of the best tools available for SEO.

Moreover, Google trends tool enables you to search for any word or phrase to check how it stacks up in terms of search volume on the web. This tool shows historic search query information, specific locations, age, groups, and niches, updated hourly at free of cost and it is more useful for small businesses.

It is a powerful tool which makes you to check any search term and measures up with other keywords over a specific periods and geographical regions. While performing search on Google trends, you have an option to set four parameters such as platform, location, time and categories. There are six ways to make use of Google Trends research tool:

Keyword Research

As you all know, ranking starts with the research and moreover, keyword is the most important aspect of SEO. Users make use of keyword as a search term to find relevant information via search engines. So, with the help of research tool like Google Trends, you can able to see popular keywords and also with suggestions for similar keywords.
Moreover, you can use this information to optimize your site traffic and ranking along with the use of Google analytics and webmaster tools. You can even use this information to create SEO friendly content for your blog.

Brand and Industry Monitoring

This is the great way to check for your competitors and even you can search for terms related to your business to check what customers are talking about. 

Consider one example: 

If you want to do SEO for particular terms like blue cars and black cars and you are not sure, then go to Google Trends and search two phrases with comma between them.
In this graph, you can see that black cars phrase is in steady position and blue cars phrase is rising and falling but the blue cars spike is higher than black cars.

Content Ideas

As you search in Google Trends, you can able to find different search terms or keywords which can be useful in writing content (either for blogging or for platforms like twitter, Facebook, Pinterest). Perhaps, for best SEO, unique and relevant content is good.

Regional Interest

Google Trends splits the search data by region. It provides the information like from where the keyword has been searched more. If you want to find out only national visitors then this tool will help you to figure out how popular is that keyword in your country and even you can find out it in city.


Top Tips for Getting the Most out of Google Trends

1.Google Trends helps to boost your business with the proper and accurate selection of keywords. It also provides similar keywords as well as keyword analysis.

2.You need to analyze the quality of search popularity rather than high number of results because sometimes keywords trend in negative fashion.

3.Make use of this tool to evaluate how well your competitors are trending. In addition, you can be able to check their target keywords and adapt new strategies accordingly to attract more traffic (like highlighting current trends).

Google Trends is the best research tool available to attract more traffic for your business. So, if you haven't used this tool for SEO purpose, check it now to improve your business in online marketing.

Hackers Can Drop Your Site from Google Index

Your site can be removed from Google index because of hackers who can keep malicious code on your server. Thereby Google will drop out the sites for listings which may cause trouble to PC’s of users.

The above figure illustrates that the site has been compromised, but might not drop from Google index immediately and blacklisting of a website results in losing the traffic to your site.

In accordance with these hackings, Google has launched webmasters help for hacked sites. With the help of this, you can be in safe side with the removal of code from your site which harms your PC. Over past few years, many of the webmasters used this help in order to get listed their site in Google index.

The above chart shows that the variations in troubles of the site which have hacked by mischievous coding in websites. This problem is not only for small and medium business but also for large scale business too.

Google won’t allow this kind of malicious websites in its index, so that Google success depends only on user’s trust. With the compromised sites, it is a bit harder to trace out the results compared to seo malpractices. Apart from the auto generated content, link stuffing, hidden text and other black hat seo techniques, Google has to concentrate with cross site scripting, malicious backdoors and other security threats.

Without any alert on site may lead to blacklist. Once the site has blacklisted then it takes a lot of time to get back in Google results but you may not get the same page rank, position in Google’s SERP and also change in traffic and revenues even though your site is free from hacking.

Find an alternative in such a way that should not harm to users and also to your site. Incapsula, a content delivery network which is security based service. This protects your website from harmful attacks of SQL injection, cross site scripting, crawlers, remote file inclusion and more. With the help of newly launched backdoor removal tool, there is a way to remove the hacks from your site which makes your site de-blacklisting by Google.

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Most of the PPC advertisers who want to target multiple locations within one campaign can use enhanced campaigns. They can geo-target their audiences by limiting to a location. Search can be reduced if few of the searchers limit their cookies.

PPC advertisers can improve return on investment by targeting creatively. There are various methods to geo-target such as:
  • City, State, Country, Region
  • DMA (designed market area)
  • ZIP Code
  • Radius around a point
  • Location extension targeting
Based on location, search terms and the domain being viewed by Google determines which ad to be served.
If you select the "People in, searching for, or viewing pages about my targeted location" in the advanced setting then your ads can be shown for the people using location name, viewed the pages about particular location or select the targeted location in your search settings. This kind of targeting may be useful for the people who are searching for a job and want to travel. You need to consider such scenarios as people who may not be present in the geo-targeted area but searches about that location.
The following five geo-targeting ways improves the performance and return on investment in Adwords campaigns.

1.  Its OK to Exclude:

Advertisers can exclude a location if they don't want their ads to be shown in that location. If poor leads come from a location then by excluding that location you can improve your return on investment.
You need to generate a report to see where the location clickers are coming from.
Sort them by low quality clicker.
You can exclude them or use bid adjustment.

2.  Bid Adjustments Can Help Trim the Fat:

One of the features of enhanced campaigns is adjusting or modifying bid based upon locations. You can adjust the bid for the location you target using bid modifiers.

3.  Geo-Targeting Area with Only Keywords:

Some of the businesses target by keyword only instead of targeting by location settings.
If a cable company wants to target by keyword for people searching for "cable companies Rochester” instead of using only geo-targeting area. You can include a geo-modifier in the search query and drive more traffic.

4.  Geo-Targeting With Mobile Focus: 

You can geo-target your audience by mobile ads and adjust bids. This feature would be useful for the audience who use call extensions. You can create click to call campaigns in Adwords. Using this feature you can target real estate agents.

5.  Bid by Weather:

   You can make bid adjustments by weather in a spreadsheet using Google Scripts as shown below: 

For example, when the weather is nice, amusement park wants to increase their bids. This bid by weather feature can be used to raise the bids for cold and rainy days.

Building & Monetizing Facebook Fan Pages

Most of the people think that monetizing the facebook is not easy and it’s difficult to attract the fans to get likes from them. But this is not the correct way, because most of the people spend their time by being in facebook updates and it’s the easiest way to get loyal fans. With this network, you can improve your brand and revenue with most useful and attracting information, images, posts, games, groups, latest and funny updates around the world. This is the place where you can get the likes and comment instantly if at all whatever the information you are supposed to share for the facebook users.
Increase of fans to your page only depends on how you monetize the facebook with your creativity. The easy way to get the fans is to select a specific niche which consists of people who are more passionate about particular perspectives. You need to update this fan page daily with what the visitors are more passionate about. In this, you have to share the right information to the users. Fan page with more number of likes is more worthy than a post with million likes. Most of the fan page owners are limited to monetizing the adsense. So, not to limit for only one monetizing method instead try for more and target on it and build it for dragging the fans to your side.

Building a fan page for the first time is hard to build it with more fans without usage of money. Some of the people may not spend their money on ads in turn it causes failure to them. In case, if you have already fan page or followers, you can move those fans to your new page. Some people use website like Fiverr to buy thousands of fake fans to their fan page as the figure represents the site which offers fan for some pay.

But this degrades your page if you practice this type of ways on your page.
The only way is to get loyal fans to your page for that there are only two methods, facebook ads and promotion posts on your page. With facebook ads, you can control the demographics of your fan page. You can see the results by targeting the viewers who like related pages; this in turn results in more number of loyal fans just by spending few pennies on dollar. Once done with these techniques at the beginning, facebook users start sharing liking, commenting on your page thereby your page fans increase day by day. But when you start monetizing keep one thing in your mind, always post valuable content regularly which is niche related on your page and do not spam the posts with irrelevant links. The most popular method of monetizing of your fan page is the use of CPA offers.

The above are the ways for building and monetizing fans to your page in facebook. Don’t waste too much time to get more fans to your page just think with creative ideas and deliver tons of content which are relevant to users. Once you reached your target with more fans then it may not be hard to create another fans page.

How important is Anchor Text?

In seo, anchor tag is one of the most important html tags. The anchor text is clickable text in a hyper link, to give the contextual information about the description. The web document should consist of meaningful anchor text, that it will define the subject matter of a web document. Don’t use bad anchor text like click here in your anchor text. Always the anchor tag should consist of targeted keyword i.e. the keyword should describe the content.

The hyperlinks are underlined in blue color. These are common colors used in web pages, there is possible to change color by using CSS. In the below example Jon Wye’s custom Designed Belts would be the visible text of this link.

 If a web document have many links with the right keyword in their anchor text, then web page have high ranking placement in the search results page of a search engine, after the updation of penguin 1.0 the anchor tag is classified into following types:

  • Brand name/Brand-keyword hybrid
  • Exact match
  • Partial and broad match
  • Non-descriptive
  • URLs
  • Anchors in foreign languages
  • Empty alt texts in linking images
  • Other (completely different from the targeted keyword)
  • Anchor Text Over-Optimization Penalty
Google has introduced panda and penguin algorithm update, penguin targeted link building practices. Anchor text over-optimization penalty means when too many links uses same anchor text, you will experience a penalty. That is many of them operate without having knowledge of SEO.

Importance of the First Anchor Text

 How to set a Color of Anchor Tag text using CSS System

 In web pages, anchor tag is an important component that links from one piece of content to another. With use of CSS the visitors can easily spot your link, CSS style your link and make it attractive to your site visitors. Cascading Style Sheet system supports Hyper Text Markup Language to change color as shown below.