Thursday, February 6, 2014

3 Important Web Design Reasons Make Best Option For Mobile SEO Strategy

As the technology increases so does the usage of smart phones and tablets have increased at a faster rate and therefore it is must for webmasters to have a mobile friendly website. It has been noticed that mobile sales have overtaken desktop sales and we can also expect that mobile search will dominate desktop search results. About 67% of mobile user’s, state that they are relying on mobile friendly websites to purchase. So now it is good idea for website owners who rely-upon SEO to alter for mobile friendly websites with particular responsive web-design.

       Now it comes to the point that would it be better to have a responsive website or else a separate mobile website. But both of them have their own benefits and effects. But the option has to be chosen depending on factors such as purpose of the site, intended target audience and does SEO plays a vital role. And if SEO is one of the important factors, than we need to understand why these three reasons are important for responsive web design for mobile SEO strategy. Following are the three responsive web design reasons.


Highly Recommended by Google

       Since there is 67% of mobile users share, Google announces that responsive web design plays a key role and search marketers listen to it. Also Google highly recommends web design to be very responsive and refers to it as best practice in the industry. Google refers responsive web design as best practice because here only one url with one html will be used for both mobile and desktop versions of same. This will be easier for Google to crawl, organize and index site. While if a mobile site and desktop version of same site uses different url, different html then it will be highly difficult for Google to crawl and index multiple versions of same site.

        Also Google prefers responsive web design because it will be very easy for users to share, link to the content with one site and url rather than the content that will be present on separate mobile site. Let us consider an example where in a user will be sharing content from a mobile site with his friend in Facebook and who will be accessing the content from desktop. Now he will see the content on desktop which is stripped down mobile site. This generates low excellent user involvement and because of the large prominence Google is now taking into account on user-experience as ranking factor. It is highly crucial to consider with respect to SEO.

One Website But Many Devices

       The most important and entrancing visible features of a responsive web design is that, a highly responsive website will be able to afford tremendous user-experience across any mobile device and screen size. It will be a profoundly valuable characteristic of a site because it is hardly possible to predict the devices and screen sizes which users will be using to access the site. A site which has this characteristic will be able to serve valuable user-experience than a site that designs web design particularly for each mobile device and screen.

     We will consider an example where in user on his way to home will be browsing for a product in his mobile and finds it in one of the site as he is interested in the product we suppose that he stops reading its specifications in mobile at the moment. Later in his free time after reaching home he uses desktop to find the product and if he will be able to find same website on the desktop then he will have positive experience regarding the site. In-case if he has to find the desktop version of the site for the product then the user gets irritated and will have negative experience regarding this site.

Easier to Manage the Site

      If we provide 2 individual sites for mobile and desktop than it is required to maintain respective campaigns in SEO which is tougher to manage rather than handling one site with single campaign. It is one of the essential benefits that a responsive website will have over a individual mobile site.

     So it can be concluded that Google highly recommends responsive web-design because it allows one site to contribute enormous user experience across different smart-phones and screen sizes at the same time webmasters can manage SEO campaigns perfectly.

Top 10 SEO Tips for Online Writing

Content is a king, which offers better information to human readers & boosts your search engine ranking. It attracts most of the links from other sites. In earlier days SEO, keyword stuffed meta tags also get more traffic, now a days they sharpen their techniques.

1. Write for Your Reader but Think about Search Engines

Content is the main crucial aspect of search engine ranking, it should be readable and interesting aspects to your audience, then only search engine robots can crawl your pages and analyze their value. You should consider structure of web page and ensure that your web pages are accessible to the search engines. By seeing Google and Bing webmaster tools, you can understand how search engines do and analyze how you are performing.

2. Focus on Quality but Target Keyword Density

Content must be unique and accurate, you should not copy it from other sites. You should not write your content with keywords but consider using different keywords related to the topic, avoid keyword stuffing. The main thing is quality content not keyword density.

3. Use Synonyms and Keywords that are related to Searches

Search engines follow the latest semantic indexing (LSI) technology, hence they know how words related with each other and therefore can analyze whether a page is related to certain topic through different keywords on that page. If you use same keyword again and again search engine will point outs you, as a keyword stuffing technique. You can get related keywords by using the Tilde (~) instruction in Google’s search.

4. Be Detailed in Your Content

Try to avoid doing 250-word posts, they don’t have value in search engines like Google and Yahoo. You should write detailed information about the topic that focus on quality and readability. With brief information you can get long tail keywords and your content will be more accessible and valuable to the search engines.

5. Use long tail keywords

You should not just focus on main keywords. Long tail keywords produce better return on investment (ROI) than main keywords, But the deal is, they can be difficult to find and manage.

6. What do your readers want?

If you are writing about any topic then you have to know that your content is in detailed manner related to what your readers want. Then only your content get them back again and again.

7. Write shareable content

You should be sharing your posts in social media networks like face book, twitter, you need to think about unique and valuable information. When you share this kind of content you will get group of thinkers and ends with lots of promotion links too.

8. Use summaries and title tags properly

Title is the most important factor in SEO, which is located within the tag. The limit of title tag should be around 70 characters only and it should be unique. Within that limit only you have to attract their attention, therefore people stay a lot of time on your site.

9. Use links in your content

When you’re using links in your content to other aspects of the topic, it is very helpful to search engine robots and readers. These links will be more useful for your content for readability as well as for search engine optimization.

10. Use info-graphics, rich media, and images

When you are looking to stay with readers for a long time, then you have to use info-graphics and images related to the topic. By doing such things your site will attract people attention, you will also make your content shareable.