Sunday, October 20, 2013

Tips to Find Thousands of Broken Link Opportunities at a Tim

      We list white hat link-building strategies as content marketing, quality guest-posting and online PR but we never include broken link-building in it. Some of the SEO’s started to move from quality guest-posting to broken link-building which is not used by many.

Basic Concept of Broken link-building:

Broken link-building is an easy link-building strategy with simple basic concept:
  • First we need to find resource pages from relevant market sectors.
  • Then we need to check the site to find out that wether any pages have broken links.
  • After that we have to inform site owners about broken links and suggest them an alternative quality resource.
  • At last we need to piggy back our own resources on the suggestion.
There are many ways to find out broken links, we can make use of Google operators to find resources page. For example: ‘special gifts in url: resources’. Even we can take help of link checkers to identify broken links. Example of such link checkers are
  First we need to test this basic concept wether it suits our businesses or not. Then we need to learn to do it on scale, where we are able to find hundreds of broken links at a time.

What’s attractive about broken link building?

  • Broken-link building is a white hat technique that can be done on scale.
  • This way of reaching is inherently useful which results in immediate value. That is because when we spot broken links and correct, it means that we are able to help behind the site. They can be very thankful for providing suggestions that help in fixing problem. So we can think of chances being generous with our links.
  • As we know there will be constant supply of broken-links due to human errors or so there is no shortage of opportunity. It is one of the fact and is a great resource to link builders for linking.
  • From broken link-building we can know that broken link prospects actively link to quality resources as they maintain high standards. They consider our report genuinely as their site contains broken links and will be thankful to us as we provide them with broken link pages as well as a suitable alternatives to it.
  • Another great advantage is that there is no need to recreate the replacement content instead we can recommend this to the owners of sites to link them and they will show interest in linking back to us as we have taken time to report broken link pages in their site.
  • If we create content regularly then we can use it in multiple ways.

Defunct Domains:

     Broken link building is an interesting way in finding valuable domains which were popular previously and which are now expired. Previously these resources were valuable because they can be purchased and link juice can be redirected to other domain which is permanently closed at present. But these defunct domains creates a terrific opportunity to broken link building.

     If there is no redirection for URLs of pages that used to be existed on defunct domain, then as per definition of broken link- building all the links of this domain will be broken. Also if there is a substantial number of referring domains there is a chance that they can be harvested as link building opportunities. We can make use of tools such as bulk checker from Majestic SEO and ahrefs. Below is an example of site using Majestic SEO tool. 

If we find such defunct domains we need to explore their link profile and find out:
  • From where do we get links to this domain and are there any separate niches represented in them? Then for each we need to tailor content and pitches.
  • What were the aspects of that domain in attracting links and what are the pages and content that substituted in attracting high number of links?
  • Which high quality content that exists could be pitched as replacement resources?
  • Are you having sufficient resources for investing in creation of fresh, unique content that can be pitched as replacement content?
  • How can our site piggyback on giving suggestions for replacement resources and gain links?

If do a research in this way then it gives us a understanding of market and within that we will be able to find niches which will be relevant to number of business sites. Then it will be a matter of reaching to these sites.

Outreach Tips:

As it is difficult to find out broken links and if we want to make most of them then we need to plan our outreach process very carefully. Below are some of the important outreach tips.
  • One of the process is to develop a number of different personas that will be able to attract the markets that we are targeting and our responsibility to keep all persona communication consistent.
  • We should not be too transactional in our approach that means it should be a friendly human approach that works wonders. So we have to build a narrative that will be reflecting the approach.
  • In some of the sites we can be able to find thousand of broken link opportunities from top notch to bottom. Pick the bunch at-least to 50 and for each of them we need to do personal approach with high quality. Then for rest of them we can create a template for approaching.
  • The next important step is follow-up that is sending a single outreach mail which cannot impact much so we need to repeatedly send emails.
  • We need to spend time dealing with responses we receive as it helps in building relationship and winning a link.

Is Broken link building suitable for all kinds of sites?

Broken link building will be able to play an important role in link building strategies but it works well with sites that follow tradition of good content, opinion and community. At the same time it is not suitable for pages that as links with sales.

Tips to Dominate Your Niche on Google

     Few years ago, building a website and making it appear in Google was not too difficult. But with the Google's recent hunt for quality, authority, usability, authenticity you cannot produce same result today. Ranking well on Google will be a profitable SEO strategy which in turn helps you to get higher quality traffic.

Follow few tips to dominate your niche on major search engine Google:

1. Learn and Implement Marketing Basics

The first step is to analyze what exactly your niche is about. The more precise your niche is the better chances you will have. Before stepping into the SEO strategy, you need to figure out few questions:
  What exactly your expertise in, why should users care, who is your competitors, why should Google rank you better than your competition. Google provides relevant information to its users when user searches for required content. A user doesn't respond well if the content is not as relevant to his/her need.

2. Optimize with Niche keywords specific keywords

Once you have figured out your niche to dominate, the next step is to choose right keywords for your target audience. It is necessary to understand your potential visitors and keywords they use while searching for your product. You need to be more specific with these keywords because you cannot dominate niche on Google by using generic keywords.
  Moreover, optimizing for keywords specific to your niche has multiple advantages because these keyword terms will be less competitive and will deliver high traffic to your website. With these specific keywords you can rank well and can stand at top in search results.

3. Make an use of Google Authorship

Implementing Google authorship will enable to put your face and name to show next to your website in SERPS. This makes users to communicate with your organization and also promotes your personal brand by enabling you to appear as an authority within your niche.

4. Write a great and effective content

Next step is to write a great and effective content on topics that related to your niche. Creating authoritative content states that you are an expert in your niche. In addition, this content acts as resource for target customers and provides them an explanation to come back to your niche to extract more information. It provides Google with high quality content to index, and this will have a great impact on your SEO ranking.
  Be sure that you are creating content for target users not for search engines like Google. You can still integrate keywords into the content, but make sure that it is natural and sounds well.

5. Use Google+ to Promote Your Content

Your profiles and posts are included in Google+ which provides target audience with an alternative way to explore your content. Just setting up a Google+ profile is not enough indeed there will be no use in SEO point of view. You need to share relevant content on regular basis to engage with target audience. Create Google+ business page to post relevant content as your business brand rather than yourself.
  By considering these steps you can dominate your niche on Google. It takes a lot of time to execute these tips successfully.

Matt Cutts on How to Deal with Harmful Back links

Google decides website's page rank based on the incoming links from other websites or web pages. In the post-Penguin world, if you link with the websites having unnatural links, then you have a change to get hit by Google update. After Google updates, webmaster have become wide awake about low quality links. If it still hurt your website? That is the question in the latest Google Webmaster.

Recently Matt Cutts found unnatural back links on particular website, Cutts disavow those links and intimated webmasters to remove those links from their websites, but the question is what can do if someone is trying to harm me with bad back links.

If your website has bad back links in that situation, first you need to audit your link profile. Later, send mails to the website owners twice or thrice to resolve it. If there is no response from website owner then submit the links for Google to disavow. But before using this tool, you need to be more cautious. This feature was introduced by Bing in June 2012.

The below statement shows some of the site's following black hat techniques that are outside webmaster guide lines.

According to Matt Cutts statement, if you make necessary changes according to the procedure, then no need to worry about those bad back links or porn links harming your website, Google strives very hard on those bad back links to make your website clean with natural links.

The Right Way To Use Google’s Disavow Links Tool

As you know that, disavow tool is used to clean up unsavory website from your link profile. Before you begin to use this tool, you need to request site owners to remove your links from their websites because if you use disavow tool in incorrect way, it may harm your website.

Google's Pure Spam Manual Action: Matt Cutts on How to Fix it

  Recently, Google has released a series of videos which are designed to discuss various kinds of web spam and to help website owners to resolve spam issues that have been recognized on their websites. In addition, series of videos discuss about what kind of manual spam action your website has been affected and what are the necessary steps that you have to consider to fix the issues before sending a reconsideration request to Google?
  Moreover, Google added a new feature in GWT called as "Manual Action" which helps webmasters to check whether Google has taken a manual action against their site.

Pure Spam

When website implements egregious types of spam actions such as cloaking, scraping, throwaway domains then those sites comes under pure spam. If you get message to manual action from Google, then it is the more difficult to come out of it.
   Before, sending your reconsideration request to Google, you need to ensure that website is clean and clear out of spam. While you’re working on link profile to clean up all spam links, you need to remove the links which violate Google quality guidelines.
      Matt Cutts stated that, it is eminent for webmasters who are working to clean up pure spam issues need to prepare document everything they do. Be more cautious before filing a reconsideration request.

Spam Definitions from Google and What You Can Do About It

Clocking/ Sneaky Redirects

Google considers website as spam, when site uses cloaking technique i.e., presenting different content to users and search engines) or redirecting users to different page. This method is regarded as violation of Google's webmaster quality guidelines because as it provides distinct results to users. When you caught by Google, remove cloaking, unorthodox redirect and give a re-inclusion try.

What to do?

Before taking action, check Google's webmaster guidelines on cloaking and sneaky redirects.

  • Later, follow few steps to come out of this kind of spam technique.
  • Make use of fetch as Google page in GWT to fetch affected area pages.
  • Evaluate the content fetched by the Google as well as content seen by the human user when visiting your site.
  • If the content varies, remove the part of your site that is presenting different to Google and users.
  • Later, check your website URLs that redirect users to other pages. Find those URLs and remove the part of URLs that generate these redirects. For this, you need to look over source code.
Note: You can find these types of redirects in JavaScript or in .htaccess file.

Hidden text/ Keyword Stuffing

  Hidden text is a content that appears only to search engines rather than a user. Website owners use different strategies such as hiding text with CSS, or writing information in white text on a white background. Those all strategies are generally done to boost up their website ranking.
   On the other hand, keyword stuffing refers to excessive use of keywords like adding multiple keywords to alt tags, in titles and descriptions. Do site audit to find stuffing and hidden text and then submit a re-inclusion.

What to do?

Same as in Cloaking technique, use fetch as Google tool to check for the content that is seen by crawlers but isn't visible to users.
Remove such kind of keywords within the text.

Thin Content With Little or No Added Value

  If you find this message on the manual action viewer, it means Google has identified that your site consists of low quality or shallow pages which don't provide user with relevant content.  

What to do?

  Check for the irrelevant and thin content on your site.
  In addition, check doorway pages and auto generated content and adds depth, unique content which adds high value and relevancy.

Hacked Site

  Few pages of your site may have been hacked by a third party. So, webmasters have to take immediate action and should fix it. Hackers modify or upload the files which in turn appear as spam in your index.

What to do?

Make use of security software to prevent such kind of spam techniques.

Unnatural links to your site

Google identifies a pattern of unnatural and manipulative links linking to your site such as buying links or participating in link schemes techniques, in order to pass page ranks. As a result, it gives manual spam action to your site. 

What to do?

From GWT, download list of links to your site, and arrange them in proper order.
Later, Contact website owner and ask him to remove your links.
Use rel=nofollow attribute to prevent from passing page rank.
Last, use disavow tool to clean up left links which were unable to get removed.

User generated Spam

  Google sends a message to manual action in GWT if it finds user-generated content. This kind of spam can be seen in forum and guest pages. Best thing is to clean up the spam and implement methods such as community flagging, verified registrations to prevent such kind of spam technique.

Penalties Addressed Now What?

  After modifying the necessary changes and addressing your penalties, you can submit reconsideration request to Google. Before that, think about few things before submitting.
  • Make sure that you have placed all the things in the reconsideration request and all the files such as document and send the link to web spam team.
  • Make sure that you have made necessary changes to fix the issues.

  After submitting reconsideration request, if you haven't got any message be patient and check for a message in Google webmaster tools.

Google Launches Adwords New Combined Paid And Organic Search Report

   Google is rolling out a new feature Paid and Organic Search report in Adwords for advertisers. This feature allows the advertisers to analyze and optimize both paid and organic search traffic in Adwords. To view this report, log in to your Google Adwords campaign and click on Dimensions tab and select "Paid and organic" from the drop down list. In order to view this report you should link your Adwords account to Google Webmaster Tools.

   You can improve your online marketing performance using new paid and organic search report. This report allows you to see the performance of a query when an ad or organic listing has been shown or when both appear on search results.

   Below is the screenshot of Google Adwords Combined Paid & Organic Search Report:

Useful Comparison Metrics:

   Paid and organic search report will be useful for advertisers to see how both work and generate clicks and which listing of the two performs better. A better click ratio can be observed for paid search than organic when clicks/query on the organic side and CTR on the paid search are compared. If organic listing has more number of clicks then user clicks on organic result instead of paid one and new ads should be created to get more clicks for paid search. In the given example more results are given by Google when organic listings are shown.

   Following are few suggestions given by Google for using this new report to measure and optimize your search performance.

1. Discover Additional Keywords:

Find additional keywords to include in your Adwords account where you only appear in natural search without any related ads.

2. Optimize Presence on High Value Queries:

Use this report and optimize your presence on high value keyword phrases.

3.Measure Changes Holistically:

You can test for improvements of your website and Adwords changes to bids or keywords and compare the paid, organic and combined traffic.

How To Link Your Adwords Account To Google Webmaster Tools Account:

  • Log in to Google Adwords and click Linked accounts under My Account tab.
  • Then navigate to Webmaster Tools>Details as shown below in the screenshot:

  • Enter your domain name and click continue.
  • After adding your website, you need to verify your domain by selecting one among various options and check "verify".
  • If both accounts are linked then you will get "Congratulations" message. Click Done.