Sunday, October 20, 2013

Tips to Dominate Your Niche on Google

     Few years ago, building a website and making it appear in Google was not too difficult. But with the Google's recent hunt for quality, authority, usability, authenticity you cannot produce same result today. Ranking well on Google will be a profitable SEO strategy which in turn helps you to get higher quality traffic.

Follow few tips to dominate your niche on major search engine Google:

1. Learn and Implement Marketing Basics

The first step is to analyze what exactly your niche is about. The more precise your niche is the better chances you will have. Before stepping into the SEO strategy, you need to figure out few questions:
  What exactly your expertise in, why should users care, who is your competitors, why should Google rank you better than your competition. Google provides relevant information to its users when user searches for required content. A user doesn't respond well if the content is not as relevant to his/her need.

2. Optimize with Niche keywords specific keywords

Once you have figured out your niche to dominate, the next step is to choose right keywords for your target audience. It is necessary to understand your potential visitors and keywords they use while searching for your product. You need to be more specific with these keywords because you cannot dominate niche on Google by using generic keywords.
  Moreover, optimizing for keywords specific to your niche has multiple advantages because these keyword terms will be less competitive and will deliver high traffic to your website. With these specific keywords you can rank well and can stand at top in search results.

3. Make an use of Google Authorship

Implementing Google authorship will enable to put your face and name to show next to your website in SERPS. This makes users to communicate with your organization and also promotes your personal brand by enabling you to appear as an authority within your niche.

4. Write a great and effective content

Next step is to write a great and effective content on topics that related to your niche. Creating authoritative content states that you are an expert in your niche. In addition, this content acts as resource for target customers and provides them an explanation to come back to your niche to extract more information. It provides Google with high quality content to index, and this will have a great impact on your SEO ranking.
  Be sure that you are creating content for target users not for search engines like Google. You can still integrate keywords into the content, but make sure that it is natural and sounds well.

5. Use Google+ to Promote Your Content

Your profiles and posts are included in Google+ which provides target audience with an alternative way to explore your content. Just setting up a Google+ profile is not enough indeed there will be no use in SEO point of view. You need to share relevant content on regular basis to engage with target audience. Create Google+ business page to post relevant content as your business brand rather than yourself.
  By considering these steps you can dominate your niche on Google. It takes a lot of time to execute these tips successfully.
  
  

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