Friday, June 20, 2014

32 Ways to Trip a Google Spam Filter

Spam penalties of Google can be automatic and with these penalties, you will be informed by a way of warning in Google Webmaster Tools. Unluckily, you may not always know that you have skipped a spam filter, when the penalty is algorithmic. Generally those Google spam penalties are difficult to analyze because they can be keyword exact down to the page level of a website.
Here are 32 ways to skip a Google spam filter, those are:
1. Register a domain with a trademarked word in the name with the purpose of profiting off of ad revenue by "repurposing" content deleted from a competitive site.
2. Register domain name that is an incorrect version of a famous website, brand or online rival in an attempt to abuse search referred traffic.  
3. Secretly place associate cookies on computers when seeing or distributing content on the site.
4. For example, spammer puts a URL to mock image then that gives link cookies on the computers of forum visitors.
5. When guests strike the homepage to enter into website from search engine, use irrelevant redirects. 
6. All initial navigation need Flash, Java or JavaScript to function, particularly when connected with insufficient textual content on pages to mix-up contextual search signs.
7. Currently the homepage displays as a "splash page" or else thin content document, change the homepage URL frequently with a new file name, and don't worry to redirect the old homepage URL.
8. Use frames on both effective categories and critical landing pages.
9. Target demographics on social networking sites and communicate people with conspicuous advertisements.
10. In URL construction, include numerous ampersands, session IDs or user IDs and do not canonicalize to disconnected URLs.
11. Ping server site gives new contact warnings to provide the illusion that there is a stable flow of new content on each page.
12. Use similar title tags for most of the pages in the site and never change the title tags.
13. In the search results, error pages can create "Session Expired" knowledge for visitors, when they referred the site.
14. The 404-Page "File Not Found" error changed as a 200-status OK response code to crawlers.
15. Only use "Click Here”,"Read More" or other unnecessary phrases for anchor text links.
16. Use site wide navigational constructs such as:
  • dropdown
  • pop-up
  • flyover boxes
To obfuscate contextual relevancy signals for crawlers.
17. Now a days hidden and small text are determined only to web crawlers.
18. Engage in "keyword stuffing" and also use insignificant keywords in Meta tags.
19. Buy concluded domains with huge traffic histories and redirect to irrelevant web content.
20. It was generated by machine using search query so that content inserted dynamically.
21. Browse other websites content and added it on "doorway pages" during the site.
22. Frequently search engine presents dissimilar content, when people visiting the site.
23. Compete in "link farms" or "free for all" link exchanges that have a huge number of distinct topics directing visitors to various URLs on every page within the site.
24. Duplicate the similar content across different sub domains otherwise devoting in search engine friendly load balancing methods.
25. Invite and permit for comment spamming on many of pages within the site.
26. Don't link out to any other sites or predominantly link to uncertain sites with highly detailed anchor text.
27. Create hundreds of characters to "echo" social signals across various social sites.
28. Hide links in images are "off screen" to site visitors.
29. Buy links or embed links, which are irrelevant web tools or widgets.
30. Try to cozy upto sites and that are mostly link to off-topic topics, for example casinos or online pharmaceuticals.
31. Unfortunately introduce many of new and extremely searchable trending phrases into the body copy of inactive old articles.
32. Put a headshot of Google's Matt Cutts on unattractive pictures or create a video with the Google spam chief's image.

Why Google Changes Your Titles in Search Results

Everyone knows that page title takes a major role in the Google search results.
A significant title can get high number of clicks and also more traffic to your site, whereas a poor title can cause people to skip over your website and visit another site of your competitors.
Hence in search results, how does Google choose exactly what they will use for the title of your page? Is it determined by schema? Or else, Is this determined by particular heading tags (H1s or H2s)?
Google's honored Engineer Matt Cutts illustrates that why Google changes your titles? in webmaster help video.
Many of the webmasters don't understand that Google doesn't display exactly the title tag for particular page. It is not new that Google always change the title tags. There are a less number of reasons to why Google will choose a title apart from webmaster’s title tag.
"When we try to select the title to display in the search results, we are looking for a succinct description of the page that's also relevant to the query," Cutts explained.
Google looks for three things, which are:
  1. Something relatively short.
  2. A high-quality description of the page and perfectly the site that the page is on.
  3. That it's somehow related to the query.
"Hence if your existing HTML title fits those principles, then often times the default will be to just use your title" Cutts said.
"In an ideal world it will exactly illustrate the page and the site, it would be related to the query and also be short."
All webmasters doesn’t write high quality titles for search engines. In some cases you wonder why Google choose an odd or even completely wrong title for a webpage, when it isn't in the title tag or the page's title.
There are the different ways Google selects a title for a page in their search results, Cutts said.
"Now if your present title doesn't match to user’s query, then a user who types in something and doesn't see something related to their query or doesn't have a better idea about exactly what this page is going to be, is less likely to click on it. So in those different cases we might dig a little bit deeper," Cutts said. "We might use content on your web page," he said.
"We might look at the links that point to your page and include some text from those links. We might even use the Open Directory Project to evaluate what a good title would be. We are searching for the high quality title that will help the user or else that's what they are looking for." Cutts also said how you can try and change your titles for particular keywords you feel a searcher is going to search for.

Google Updates Site Move Guidelines

If you have ever had to move a website, maybe you have been faced with the fear that Google might not discover that the website is new. It will face many issues in the search results until they manage to figure out what happened.
In the issue of moving sites, Google has amended their instructions to help webmasters. It is also including concerns that might arise due to moving a site to responsive design.
And it has amended information to include moving a site without changing URL, for example if you were to go to another hosting provider that was able to maintain the old URLs together. Or else when it comes to moving a site that has entirely new URLs then Google goes into quite a bit of detail on how webmasters should record old URLs to new. Here remember the things to fix any stragglers that someway get forgotten in the transition.
If you have a website that serves various URLs for mobile users in opposition to desktop users and also remember that Google has new smartphone proposals for webmasters that specify exactly how to face these kinds of situations. It is also helpful to know the benefits of using responsive design to reduce these problems.
In Google Webmaster Tools, when you move your site then you have to use Google's change of address tool. You need to have both old and new sites, domains will be verified.

Monday, June 16, 2014

Spam Link Building Tactics

Link builders have a terrible reputation for hunting fad tactics, looking to build fast and simple links designed to control search engines, scaling their processes as much as possible to build link after link. This idea generated from the link building arms race pre-Penguin, which was very tough to shun within SEO. If you are in a competitive position, odds are your competitors and they were engaging in uncertain link building tactics during this era. Examples for Spam Link Building Tactics:
  • Blog Comments
  • Press Releases
  • Reciprocal Linking
  • Directories
  • Guest posting
These tactics should be used to scale a link building campaign and every tactic is an important tool within a natural, intelligently done link building project.

Blog comments:

Everyone with any appearance of a blog hates blog comment spam with a passion. This blog comment was a common concept because leave a comment on a post and your name will be linked to your website, in this way you have to show who you are and where you're coming from.
Here is the extreme spam comment:
Comment Spam

This type of automated script is the worst kind of misuse and it is a direct conclusion of:
  • Scaling a link building tactic
  • Poisoning the internet well
This blog comment spam became cheap hence Google especially introduced the nofollow tag to attempt to control in its impact and frequency.
Blog comments can attain the following points, those are:
  • Increased exposure to new audiences
  • Influencer attention and engagement
  • Diverse, natural links

Press Releases:

Google Link Schemes Press Releases Apart from this example clearly being spam, was it ever a better idea to create press releases exclusively for links, which were created exclusively for rankings? No – again that is an illustration of a manipulative practice, individually meant to manipulate rankings.
Press releases can be still done with links. Here are the common opinions:
  • Links from press release special sites will more than likely be rejected by Google.
  • In press releases, manipulative clear symbols tactics will be punished.
Press Releases can attain the following points, those are:
  • Important publicity for company events
  • Journalist and media attention
  • Promote positive attention to your company's development

Reciprocal Linking:

It is another main example of a natural online process measured as a link building tactics. The actual procedure was based around forming a partnership with another website, and both websites gained from mutual linking, sending traffic back and forth. Basically it was an editorial link the way Google calculated as a vote of confidence.
Unexpectedly, once again scale collapsed another perfectly acceptable manner of linking. Spam pages with hundreds of links out to other "trusted" companies became the standard, unnaturally increasing search engine page rankings. Google link schemes now contain excessive use of reciprocal links:
Google Reciprocal Links
Again, pay observation to the language is mostly "excessive" and "exclusively". Exactly Google does not desire you to use manipulative tactics that are only assigned to improve your rankings in search results. In its place, you want additional natural, business-centric goals when generating such reciprocal links.
Reciprocal linking can attain the following points, those are:
  • Establish important business relationships
  • Further your own authority
  • Build trust across the web


Directories actually survived before search engines – they were the original way to find related information and trusted websites around the web. There are decent ways to follow directories, in fact which can have a helpful value to your business, including links. Generally speaking, there are two types of worthwhile directories to pursue:
  • Niche specific directories
  • Local directories
Some directories of Niche still have the power, but only if they make available as a branding possibility. These directories are also having the chance to drive referral traffic. To establish their online presence within a community, local directories are very significant. There are many local directories any business looking to develop their online visibility should consider, including: Google Places Yelp Yahoo Local Bing Local Angie's List Kudzu Etc. etc.

Guest Posting

  • Guest blogging is more than just an SEO tactic; it has certain roles online tied to marketing, business, authorship, and speech. Google couldn't announce guest blogging "done" if they wanted to.
  • No-following all links within a guest post is forcing a difficult subject on the masses who are ill ready to deal with such technical issues. Even if Google does get broad adoption, they are adjusting natural, editorial links for the purpose of eliminating any potential manipulation.
  • Cutts pointed out that there is a lot of variation between quality guest blogging and the spam guest blogging.