Wednesday, June 17, 2015

Link Building Never Ends

Is Link Building Died?

Many webmasters assume as link building is no more in terms of Google search engine. But link building process is a long time project that never ends. Link building process is a natural part of the ongoing online marketing cycle.

To rank in search engines, need to get fresh back links for your website. These new links will create great exposure to new visitors and make engagement to search engines. Building back links is not a onetime marketing strategy like “Do it and forgot”. Acquire fresh back links is on ongoing investment that helps your ecommerce website, online business and as well as branding growth. Don’t be thinking about link building as short term SEO boost. It is a continuous ecommerce marketing strategy.

Building Links Comes Last

Finding best back links will be the final process with proper steps for an online marketing strategy. In online marketing campaign, must be done through step by step. These steps must be implemented before start of building links.

The Check List For Link Building

1. Develop a user-friendly website

Websites must be updated on regular basis and upload with latest content with user friendly tacks.

2. Optimize your technical and on-page SEO

On-page SEO is must and should as per Google algorithm updates.

3. Ensure your site is not currently being penalized

Daily check your website traffic if the traffic is down or not.

4. Perform market research for keywords to rank

Make a market research on audience behavior, competition and market trends.

5. Create compelling and valuable content

Older content must be update with latest fresh content on regular basis.

If not done with above steps, don’t start link building.

Link Building Never Ends

Acquiring the back links is a part of online marketing cycle and it is an ongoing process. Link building never ends because:
  • The website is constantly evolving, and cyclical marketing will continually get link prospects.
  • Continued fresh content uploading, it will create necessary link opportunities.
  • Link root requires fresh links.
  • Competitors will continue to improve and build links.

Google "Mobilegeddon" Has Officially Arrived

Time to Prepare for Google Mobilegeddon

Google recently updated the algorithm called “Mobilegeddon”. This is effect on below things,
  • Responsive mobile design does not have a ranking benefit.
  • Googlebot will test "mobile-friendly", it must be allowed to crawl CSS & JavaScript.
  • Mobile friendliness will be crawl at the page level – not sitewide.
  • Tablets device will not be affected by this algorithm.
  • Google algorithms are currently working on a dedicated mobile index.
comScore recently gone through a research on this algorithm update. 10% sites are reflecting sites which are having large text, easily clickable internal links and optimized sizes that fit the smart phones smaller screen. Your websites must be mobile friendly design, it must be demoted in search engines rankings. This means dropping traffic from mobile devices. The updates will reflect to individual pages but not entire site.

Many top ecomorce websites donot have mobile friendly sites, after they changed to mobile friendly according to algorithm update. So some competitors take advantages of their position before they optimize. If not done to change your site as mobile friendly, do quickly to recover from algorithm effect.

Want their rankings fast in search engines SERP, websites need to focus on zoom-free readability, screen optimization, large enough buttons, and page load time. This mobilegeddon algorithm is giving first priority to visitor. This update is ongoing spreading of mobile devices. Google also changed its mobile search result page like give more reader-friendly description than the URL.

If the business isn’t focus on this algorithm, competitors will be taking over the business. So our business will be in losing. Your business must be give great user friendly experience to the visitor or customer.

Pros of Mobile Sites

  • Website can be optimizing for mobile users.
  • Business website should be in mobile-friendly version.
  • Easier and cheaper to design

Cons of Mobile Sites

  • Recurring maintenance
  • Higher costs for updating the content of multiple websites
  • May need to be reworked to meet future browsers

Google’s Doorway Algorithm Update

Google To Launch New Doorway Page Penalty Algorithm

Doorways page are developed in websites or as web pages to rank in search engines for highly specific search queries. But as per latest algorithm, doorway pages are very bad experience for users because they can lead to many similar pages in SERP. Where each page giving same information to end user. For example, having multiple domains which are targeting specific country or city but they are redirects to the same destination page.

Google recently announced officially that they were released a new ranking adjustment especially to doorway pages. Why google update with doorway page penalty algorithm, because to maximize their search footprints without adding fresh and unique content
  • To examine check whether your website will be hit by this doorway page algorithm or not? Ask yourself with below questions.
  • Is the reason to optimize your website for search engines and end users visit the pages are actual usable or relevant portion of your site?
  • Are the website pages planned to rank on common terms yet the content provided on the webpage is very relevant?
  • Created web pages duplicate useful gatherings of items like locations, products, etc., those already existed on the website for the purpose of more search traffic?
  • Are these type of pages created only for receiveing affiliate traffic and redirecting users along without providing unique content?

Why Google Update This Algorithm?

Suppose, visitor type a search query the SERP will give some search results. Those search results are all go to the same web page then user will be frustrated. To avoid these situations google updated their algorithm. So be aware about doorway pages in your websites.