Tuesday, March 25, 2014

7 Free & Paid Comparison Shopping Engines to improve your store’s sales

  Comparison Shopping Engines offer a great opportunity for e-commerce merchants to boost their store's sales, attract new customers and beat the competition. Research shows that more than half of customers use CSEs to find affordable prices for their products and services and 60% to 70% buyers make a use of comparison shopping engines on regular basis for online shopping.

If your competitors are too smart and you don't take measures to compete, they may divert your potential buyers with best prices to generate more traffic and sales. Comparison shopping engines play a prominent role in e-commerce marketing strategy. It makes your site visible in thousands of comparison websites to boost up your sales and to attract customers.

Merchants can use this data to fine-tune their marketing budget and to increase product exposure on the CSEs, where buyers visit more frequently to explore better prices on products. CSE displays product information, price including shipping amount and comparison price on a single page in response to a buyer's query.

There are several CSEs on the web which is often difficult for a merchant to adopt. According to US market research, there are five CSEs that occupy 80% to 85% of market. This includes,
  • Google (Product Listing Ads, PLA)
  • Pricegrabber
  • NextTag
  • Shopping.com
  • Amazon Product Ads
Merchants have to spend some amount to be featured at the popular comparison sites and there are few comparison websites who do not charge for registration fee. You need to follow three steps to begin with price comparison site:
  • Register and Get access to the advertiser’s account
  • Upload product feed of the store to the system
  • Run a campaign
Free comparison websites include,
  1. DealOz.com

DealOz.com was launched in the year 1991 to help e-commerce merchants for boosting up their store's sales. It is estimated that, about one to two million users visit the site per month and most of the traffic has been generated from U.S. No need to create a separate feed, DealOz accepts all kind of formats for uploading the products. Fields such as sku, name, description, site_category, price, product_url are mandatory to upload a product feed.

 If you upload the products for the first time, it hardly takes 1-3 days to review and later upload happens almost instantly. Look at the below screen shot to understand well about the DealOz features.

2014 02 19 13 30 Comparison shopping engines 637x373 7 Free & Paid Comparison Shopping Engines to Fuel Your Stores Sales

2. TheFind

TheFind is one more website that offers free services for merchants. It was launched in the year 2006 and around 9-12 million buyers visit the site per month. Usually, 50% to 60% traffic comes from U.S and most of the traffic is generated from Google organic search.

TheFind is considered as a mobile application and around 300,000-700,000 downloaded this mobile app from Google play and Apple store. It accepts Google product listing Ads only. Hence, to begin with TheFind comparison website, you need to upload products in Google PLA

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3. PriceRunner

PriceRunner offer best services for merchants who want to target European and UK visitors and it was launched in the year 1999. In order to work with the PriceRunner comparison site, your company has to be registered in UK or EU. It has unique feed format and some of the fields are similar to Google PLA. The site gets 70% To 80% of traffic from UK.
Paid comparison websites include,

4. Google Product Listing Ads

Google Product Listing is the popular comparison site; majority of traffic for comparison sites comes from it. It has been comprised into two formats.

Format I
2014 02 19 13 31 Comparison shopping engines3 637x339 7 Free & Paid Comparison Shopping Engines to Fuel Your Stores Sales

Format II
2014 02 19 13 32 Comparison shopping engines 637x267 7 Free & Paid Comparison Shopping Engines to Fuel Your Stores Sales
It generates more traffic from U.S and Google PLA make a use of its own and unique product feed in a standard way.

5. Pricegrabber

Pricegrabber mobile application is more popular and price varies depending on category. For a book category, price varies from $0.35, whereas for electronics category price varies from $0.65-$1. Moreover, it has unique product feed format to upload the products and it supports txt and cvs formats.

6. Nextag

Nextag is one of the most popular price comparison websites which was founded in the year 1999. It is estimated that, more than 30 millions of users visit the site monthly to purchase products at best price.
Recently, its organic traffic has been reduced just like pricegrabber. Nextag gets 75% of traffic from U.S and small percent of traffic from other countries such as Australia, Canada, France, Germany, Italy, Japan, Spain. It has own feed format to upload the products.

2014 02 19 13 33 Comparison shopping engines 637x357 7 Free & Paid Comparison Shopping Engines to Fuel Your Stores Sales

7. Shopping.com

eBay bought Shopping.com in the year 2005 and generates equal amount of traffic as Pricegrabber. Prices are adjustable depending on category and season. It has unique feed format and products data can be uploaded in csv and xml files. Around 20-25 millions of buyers visit the site monthly.

2014 02 19 13 34 Comparison shopping engines 637x334 7 Free & Paid Comparison Shopping Engines to Fuel Your Stores Sales


Recently, many comparison search engines lost their organic traffic but still merchants has to make a use of it to gain popularity and traffic on the web. E-commerce merchants can get free traffic from free CSEs especially if they set up automatic export option for product feed to get updated automatically.

How to Leverage Your Content to Build Links Without Gaming Google

  Over the last few years, Google has made a lot of changes to its algorithms in order to filter spam websites. Recently, link building strategies has changed a lot and it's going to change in forthcoming years. Few years ago, it is slightly possible to build unnatural links for your website to get quick results but now it has been changed completely.

Google has been rolled out several new factors to its algorithm and it is going to design sophisticated algorithms to fine-tune search results in order to penalize spam websites. Google promotes high quality websites that provide accurate results and work well for user's requirement.

Real Link Building

Engage with your current and target audience to expand your market via social media channels in order to achieve popularity among marketing field. This tactic will ultimately lead to a true professional in your niche.
Website owners posted a query in Google official blog stating that, "how do our content get seen in search results when larger brands dominate the SERPs?" This is a tricky question and even Google struggles to answer for this post. Small business owners had put a lot of effort in order to share their content on web and they felt that, unnatural link building strategy is the only way to get their content seen on website and generate inbound links.

In order to gain better results on web, involve in marketing plan which includes paid advertisements and content curation. This ultimately enables you to gain traffic, inbound links naturally without gaming Google.

Start with Good Content

Most of business owners are familiar in developing a content but they are failing to create a great content that helps a customer to solve his/her problem. Make a proper plan, before working on content marketing strategy. Design a structured flow which gives you an outline of the content to engage with target audience. You get more traffic for your website if you communicate with relevant audience.

Content curators like Inbound.org enable you to place a link (no-follow link) to your content in order to drive more traffic for free. Users will share good content through social media channels, links and blog posts, if they think it is more helpful.

Small business owners have to work smart to get ahead. Don't rely on old tactics to get quick results instead of that, work on content strategy to produce relevant content for target audience.

Thursday, March 20, 2014

Audit Checklist for a Mobile Site

As the usage of mobile phones has been increased now it is essential to have a mobile site, so now there is no thought to have question “Whether is it require to have a mobile site?” But instead now we need to question that “How good can we create a mobile site?” Though mobile sites are simply sites, but it is highly important to build or redesign our site for smaller screens and then linking them with desktop version of the site.
Let us consider the checklist that covers the following points:
  1. Those mobile sites which are broken even then they are overlooked.
  2. Optimization points that are generally missed by most of the people.
Tips to connect mobile site with desktop site: 
  • It is important to note that we need to check for redirects.
  • There is a need to allow users of mobile site to view desktop version of the site.
  • If it is dynamically served site, then it is important to check for vary-HTTP header because it tells Search Engines as well as browsers that HTML will be varying along with user agent.
  • It is required to have separate URL sites, that is we need to add “rel=alternate” tag so that desktop pages will be pointing to mobile version while “rel=canonical” tag will point mobile pages to desktop version of the site.
Technical Issues: 
  •  It is the best idea to use Google webmaster tools to check crawling errors and statistics for mobile site.
  • It is important to submit webpages of mobile site in webmaster tools using XML sitemaps.
  • It is needed to check the entire mobile pages for technical audit checklist in similar way to desktop site.
  • The most important point is to check site and page loading for mobile pages.
  • When needed we can use server-side redirects mostly 301 and 302.
  • It is important to check site design on a number of mobile devices which are the top most used by users.
  • Size of the links should not exceed or be less than 28x28 pixel margin between links.
  • There should not be any flash related elements on mobile pages as most of the phones cannot render it.
  • It is highly important to match desktop version and mobile version designs.
  • It is necessary add view port tag so that mobile browsers will be able to resize pages to exactly fit into the device.
  • Usage of pop-ups is not a good option.
  • It has to be observed carefully that all elements on the page of mobile site end up similar to desktop site.
  • Check and make sure that visitors can easily reach pages on entire mobile site.
  • Need to include links for the pages on mobile site which users are interested that can be analyzed using web analytics.
  • It is important to have each equivalent mobile page for each desktop page, even there can be more number of mobile pages in certain instances.
  • Content should be brief on mobile sites.
  • It is necessary to remove pages that are not required as they increase page load time.
  • Videos are to be checked in mobile sites whether they are uploading properly or not.
  • It is the best choice to use HTML5 video player.
  • It is needed to have responsive videos on mobile site.
SERP Differences: 
  • You need to make sure that whether title for page looks good if it is displayed in two lines.
  • Meta descriptions are to be winded up at 120 characters for mobile pages.
  • Until and unless redirects are not set properly only mobile URL are shown up rather than desktop URL.
Finally it is important to check these mobile sites on mobileokchecker and make it for sure that you have not missed out and small coding errors

Wednesday, March 19, 2014

Google Now Launcher Now Available

After a long wait now Google has finally launched the App “Google Now Launcher”. This app will be Available on Play Store from Wednesday on 26th February 2014. In the beginning the Application was revealed for “Nexus 5” last year. There was a promise that the Launcher will be available for the other devices also.
Really it was just an App that was built in Android platform. This App connects the Google Search to the operating system. Integrating the package will add the Google Now Launcher. It supports most of the features like, the system bars will be turned into transparent and also creates the Google now interface in the Device.
The Launcher has both the advantages and disadvantages because of the larger icons which appear on the Home screen. Even users may like or dislike this feature because home screen can be replaced with Google now Launcher and will no longer be used.
It gives an explanation that if a user has application on two screens of home then those two can be used along with Google Now Launcher. But if there are any extra screens on the home then they will be left remain.
Somehow there are some benefits available in this Launcher. For example a swipe on right side will bring the Google Now Launcher home screen and also displays the Weather, News, and whatever the things you have added.
And one cool thing is that you can just use the mobile by not even by touching but just saying “OK GOOGLE”. This leads to the voice search which will start.

Use advanced PPC tactics to achieve target results

   Do you consider yourself a PPC expert? Then you might have an experience in creating adwords account and setting up PPC campaign.You can make an use of advanced PPC tactics to raise your PPC campaign to next level.

Apply all ON page SEO practices to drive PPC traffic for a landing page

Quality score plays an important role in ad campaign, position and budget. It is more useful while determining the cost of campaign based on keyword clicks. Hence, most of the advertisers focus more on improving the quality score of the ad group level through landing page content to reach targets.

PPC experts have to implement ON page factors on target landing page for a successful PPC campaign. Optimize your target landing page with the same keywords that are used in the ad and the ad group level for improving your quality score.

Concentrate on High value Keywords

Most of the advertisers use multiple keywords for an ad group while setting up a campaign. If you have a keyword which contribute high level priority, then place that high value keyword to the entire ad group to improve your ad's performance.

Furthermore, adding high value keyword to an ad group makes you to monitor its performance from the ad group level which in turn helps you to achieve better results for a campaign.

Standardize AdWords Account Names

This type of technique might sound strange, but building and sticking to a predetermined account structure and naming convention will make your campaign to run smoothly from beginning to end.

Name your campaign and ad group titles with generic words to work within adwords easily. This kind of titles helps you to organize short and long term reports easily for better insight. Name your campaigns and ad group levels in the same manner in order to avoid confusion while monitoring the campaign performance.

Align Retargeting Frequency to Buying Cycle

All PPC professionals have to know and utilize some strategies while retargeting the campaign. Initial strategy is to serve ads for visitors properly to convert them into potential buyers which has been failed in the first attempt. It is important to think more logically and strategically about timing of your ads. Match them in proper way to achieve target results. In addition, think about buying seasons along with overall buying cycle when planning retargeting strategy.

For example, a raincoat site can run a retargeting feature in rainy season and it doesn't make a lot of sense to run same ad in April because no wears raincoat in summer season.

Use Separate Retargeting Cookies for Specific Pages

The ultimate goal of retargeting strategy is to convert former visitors to buyers with the help of relevant ads. To implement this strategy, place unique retargeting cookies for each product or service on your website. In this way, you can easily identify the target element of your website and serve those relevant ads to reach target results.

The aforementioned tactics can help advertisers to fine-tune their efforts to build more quality campaigns for improving PPC performance. Furthermore, you can increase the campaign performance easily with the help of few factors such as planning, strategy and timely execution.

Tuesday, March 18, 2014

Google Reverifying Some Business Listings

Google Requiring To Reverify Some Business Listings Or Removing From Google Maps

All online or regular business listings owners are now getting emails from google as re-verify their business listings otherwise google is removing them listings from google maps within 3 weeks. For this issue, google is now sending emails with the subject as “Action Required: You have 3 weeks to save your Google Places Listing.” If business owner got this email to their listing email, they must be reverifying their listings otherwise it will deleted.

This issue was not cleared regarding how many business owners got the email from google and how many listings had impact with this update. Google’s Jade Wang who is the community manager of google+ local said in a help thread that these emails are expected from google and should be taken seriously otherwise removed from listings.

The brief information about email is, due to changes or modifications in google maps and google+,  we’d like to inform you that unless you review and confirm the information in your Google Places account. We will no longer be capable to keep and show it to Google users after 21st February, 2014.

If you don't re-verify your listing as per last date, "Listing Goes Here" this means business listing may be deleted. If you like to continue your listings in google maps, follow below steps.

Steps To Verify Business Listings

  1. Log in to your business Google places account
  2. Review or recheck and update your information
  3. Click on the “Submit” button
In business email if you get email in spam folder as mentioned above, manually check and follow the above steps. Your business listing will be in safe if you follow above procedure.

Friday, March 14, 2014

Mobile Experience Matters for SEO

In olden days Mobile SEO has taken a last seat to desktop SEO, but that commenced to vary this summer when Google Matt cutts spoke about the significance of mobile SEO at SMX Advanced. After that Google accepted on its Official Webmaster Central blog that it would effect on developing websites in organic search that offer positive experiences for mobile guests. Normally, Google remains moderately quiet about upcoming algorithm changes, but they have been vocal on mobile SEO. Here are some errors and useful instructions on how to prepare your website for mobile SEO. Those are:
  • Redirects
  • Videos
  • Quality
  • Googlebot- Mobile
  • Interstitials & Overlays
  • Page Load Speed

1. Redirects:

Under Google new instructions, site could be penalized if a full web page redirects mobile users to an unrelated page on the mobile-optimized website. In the example below, mobile users who navigate to www.example.com/fishes or www.example.com/dogs are redirected to the homepage of the mobile site, instead of information about those particular topics. This makes it harder for mobile users to access the content they want, which can be frustrating and finally lead to site abandonment. Since, Google is in the business of rewarding positive user experience, it scowls upon improper redirects.

2. Video:

Another issue is interactive graphics, which often are not available to all mobile users. For example, Flash will not work on iPhones or Android versions 4.1 and above. And also create these elements using native HTML5 elements or remove them from mobile pages.

3. Quality:

Check your mobile site frequently to confirm your mobile-friendly pages work and do not result in errors or blank pages. If your website's content is not accessible in a Smartphone friendly layout, then it is better to serve the desktop version of the page than blank page.

4. Googlebot-Mobile:

Improperly managing the Googlebot-Mobile crawler can also affect on search engine ranking. Conforming to the Official Google Webmaster Central Blog many of the sites make the mistake of creating infinite redirect loops. These mistakes will be done by redirecting Googlebot-Mobile for smart phones from web pages to pages advanced for feature phones, which then redirect back to the complete pages.

5. Interstitials & Overlays:

Promoting your Smartphone app on your mobile site isn’t a bad idea, but be careful how you go about it. Methods such as interstitials, an intermediate page that stops the way between two related pages or overlays can cause indexing issues for Smartphone-optimized content and may be too disruptive for visitors. If you must promote your app to users, Google advises using an easy banner in line with the page’s content.

6. Page Load Speed:

Page speed is also very essential for mobile websites as desktop sites. Pages should load on Smartphones in less than one second. Any longer than that, and users begin to disengage. Google Analytics reported last year that the average web page takes more than 10 seconds to load on mobile devices.
By using below steps we can improve page speed. Those are:
  • Content
  • Images
  • Social sharing tools

Final Thoughts:

A recent study exposed that only 6% of the top 500 companies have websites that fulfill with Google’s mobile requirements. When they don’t provide mobile versions of many indexed pages hence 70% of these websites could see a drop in search rankings. These steps are now useful to make your website available to users using smartphones and other mobile devices. This will increase customer allegiance, and help you outrank your competitors in search.

Wednesday, March 5, 2014

6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing

Content marketing helps to rank higher in search results without using SEO tools and investing much. Here are 6 ways which help us to improve rankings in search results without investing a dime in creation and marketing of content.

First and the foremost ways are to write better snippets which have to be served by our pages. Let us consider an example, when we do a search then we can find number of results in search results page. While each result will have a title, then URL of the page beneath that we will be finding description. In these descriptions we can find author profiles, videos and if we have some rich snippet mark-up then it will be shown and leads to the page.  It means this equals to adding rel=”author”.  Making rich snippet means just not making it compelling but instead it should display what a page contains. Because it hurts a webmaster in two cases if user just move away from your site, first is if search engines view at your site as pogo -sticking behavior and they move away. In second case there is no way to convert those users into buyers or either potential sharers of the content.
Second thing is to improve easy and friendly crawling also pages-of-value-ratio in the site. Improvising low-quality pages, making clean navigation system, creating high chances to index the site, navigation should be easy driving in-to deeper pages with just fewer clicks and making all the pages accessible which Google does not want to index. All these above tips improve sites traffic and improve crawling of the website.
While the third way is to improve page speed as it is taken into consideration even though this plays a little role in Google algorithm for ranking. This instead will satisfy users, reduce bounce-rate as well as reduces pogo-sticking activity. All these help in converting users in to buyers, sharers and appreciators of the brand.
Fourth way is to influence users to attract links by either sharing links, traffic to the pages, endorsements and others.
Fifth way is to find the pages on the site that are liked by users but they does not return enough organic traffic, but has a low bounce rate, a good number of visits, a high browse rate, meaning people are clicking and visiting other pages after them.
All the above tips help in creating content as well as marketing it without investing but ranking higher in search engines.

Tuesday, March 4, 2014

Google Starts Penalizing Sites for Rich Snippet Spam

If you employ the rich snippets on your sites, be aware that Google is now penalizing sites for using duplicate structured data markup.

The new warning message was initially touched in a Google Webmaster Central forum from a user asking regarding clarification about the warning message and what problem could be. It is a manual action consequence based on the inappropriate usage of markups, not considering whether it was intentionally spam or just an error.

The warning message will appear in users Google webmaster tool account if they have manual action is required:

Just include techniques such as marking up content that is not indexed or visible to users, unrelated or deceptive content or other manipulative actions that violate Google's Rich Snippet Quality guidelines.
Google's Matt Cutts recently posted in the social media about changes in google penalties related to rich snippets.

Rich snippets will be revamped and also are dialed back on those sites which are capable of displaying rich snippets.

The new penalizing may affect websites that are misusing rich snippets such as including authorship on homepages and reviews on those pages that has no reviews. But there was evidence that Google has tried to educate webmasters how to add debugging support for structured data.

If you're unsure that you’re using rich snippets correctly, the foremost affair you need should check your Webmaster Tools account and if there are any topics that are shown up. To assist the site proprietors to carry out structured data correctly google is including videos in the help region.

Submit Scraper Sites That Outrank You on Google

Scraper sites are those sites that copy other website data and post it in their own website or blog as their own, that have ban by webmaster from many years.

Even though the original should rank well in search engine since they are the original source, but often times the scraper sites ranking well than source content, usually because those sites use spam methods to rank their content.

Even worse case is that original source content not rank well in search engine while scraper website ranks well.

Google now released new Scraper Report form where site owner can submit scrapers sites by providing google with source url where the content was taken and the url of the other site the  content is republished and the keywords it ranking.

Google is also asking site owners to confirming that the website is following the webmaster guidelines before submitting, although the other webmasters are well aware of Google webmaster guidelines and how to find penalties in their accounts.

Sometimes scraper sites are not ranking well for top keywords, but there enough that ranking in top 10 or so, and can be more common on Google's search results when you go beyond page 2. The only way to remove the scraper site from search results by filling to DMCA report.

Is there other way instead of filling to DMCA to out the scraper sites out of search results? Are they using it to improve the algorithms to try and determine where the original content is versus copied content? But google not saying anything, we can suspect the google updating the algorithm by seeing why scrapers are ranking well.

Webspam team leader of Google Matt Cutts asked for examples the small website that are not ranking well in search engine being a high quality site, although that those submissions would not affect the ranking in search engine.

It's great that google looking the scrapers website because it has been pretty annoying for site owners are not ranking well in search engine from many years.

This is not first google has asked for help from scrapers, and in 2011 google has tried the scrapers algorithmically.

Hopefully we have to wait for a fresh update on how scrapers are controlled with a future algorithm update by Google.

4 Tips to Effectively Localize Your Search Marketing

Localizing search attempt is an immense method, which helps advertisers to promote next level from their direct response marketing. From big brands with physical store locations, to license model companies, to company-dealer association, localized search allows advertisers to give the majority upto date info to searchers and helps efficiently channel digital traffic into brick-and-mortar stores for offline buy, support, or even just pick-up.

Traditionally, search marketing has had a main goal to move people to the website so that they can buy online. However, the required thing is, to use paid marketing dollars on PPC is fast developing.

With the propagation of mobile devices and digitally associated users on the go, paid search is the new "phone book" right now, search real-estate isrestricted on mobile devices, manufacturer it even harder to organically display on the first page for more general non-brand searches.

There are numerous advantages which help in localizing your company’s search efforts. Modify messaging for users in a specific market can share info the right per store promotional info and even lead to inventive marketing plans like "offline flash sales," only communicated digitally.

When specific market locations are performing well, you can use PPC to passionate budding customers for peak store locations and take advantage of physicality. In another way, markets which are performing than expected can improve their store presence with the help of supplemental advertising efforts.

This can use across numerous types of advertisers:
  • National companies can help local franchisees, get better customer messaging, and restrict wasted ad use by local businesses that aren't certainly digitally acumen.
  • Manufacturers who function with dealers in a straight line can use their PPC to help create new likelihood for topmost partners locally, bottom line is that to improve relationships.
  • Restaurants with multiple locations can get to on-the-go users and get topmost of intelligence with the majority local and up-to-date advancement in that key importance of the customer decision-making process.
Here are 4 tips to achieve a desired result "localize" your search marketing:

1. Organize Your Campaign Structure

The structure of your campaign should be built on how your store locality is consisting of, and how you scheme to allot budgets.

2. Determine a Comprehensive Search Structure and Keyword List

Apply this to all retailers in order to get better order. It is best way to use Kenshoo's profile system where it will be group multiple campaigns into location-based groups that uses localized optimization which should also allow customized bidding strategies as per the market.

3. Customize Your Messaging by Market

For organizations with one or more offline locations, advancement tends needed to be modified based on rivalry within that market. Coordinating search messaging with more local marketing define strategy allows organizations to take advantage of on the buzz cause by more traditional efforts.

4. Clearly Define Your Goals for Individual Markets

When feasible, ask yourself in what way this KPI can be effectively measured in investigated and if there is a way to quality offline KPIs back to search campaigns where economy is being spent locally. Data visualization tools like Tableau are an outstanding way to take geographic statistics and predict in a user easy-going way for making conclusion.

Google Starts Penalizing Sites for Rich Snippet Spam

If you employ the rich snippets on your sites, be aware that Google is now penalizing sites for using duplicate structured data markup.

The new warning message was initially touched in a Google Webmaster Central forum from a user asking regarding clarification about the warning message and what problem could be. It is a manual action consequence based on the inappropriate usage of markups, not considering whether it was intentionally spam or just an error.

The warning message will appear in users Google webmaster tool account if they have manual action is required:

Just include techniques such as marking up content that is not indexed or visible to users, unrelated or deceptive content or other manipulative actions that violate Google's Rich Snippet Quality guidelines.

Google's Matt Cutts recently posted in the social media about changes in google penalties related to rich snippets.

Rich snippets will be revamped and also are dialed back on those sites which are capable of displaying rich snippets.

The new penalizing may affect websites that are misusing rich snippets such as including authorship on homepages and reviews on those pages that has no reviews. But there was evidence that Google has tried to educate webmasters how to add debugging support for structured data.

If you're unsure that you’re using rich snippets correctly, the foremost affair you need should check your Webmaster Tools account and if there are any topics that are shown up. To assist the site proprietors to carry out structured data correctly google is including videos in the help region

Monday, March 3, 2014

How to Use Google Analytics Campaign Reports

Campaign is a term, which is mostly used in advertising. Every bit of advertisement comes under a subject or theme is called Campaign. For your website, you have to use the different methods to improve traffic to your site, those are all campaigns. In these, some of changes Google automatically identifies and tags with Google Analytics information for you, and for other changes you have to manage over what they show as in your reports. This Google Analytics campaign report is mainly used for determining Pay-Per-Click (PPC) and Email campaigns.

Information about Campaign

Your website’s traffic has the capacity to send five ways of information about where it is came from to Google. These are:
  • Medium: Type of the traffic (e.g., CPC)
  • Source: Complete information about where the user came from (e.g., Google)
  • Campaign: Selected name of the campaign (e.g., Brand)
  • Ad content: Name of the ad clicked (e.g., banner 1)
  • Keyword: The targeted keyword (e.g., cheap red widget)
Not all of these need to be used on every situation. For example, Google Analytics never shown below things, which are:
  • Keyword information in Referral traffic
  • A campaign name in Organic search traffic
But these five things are hub to the Acquisition reports.

How to Set Custom Campaign Information?

By using UTM tracking only these five things of information can be sent to Google Analytics. To create this below code you can utilize Google's URL builder tool. This tool is also used to avoid mistakes in code.

Here simply enter the website URL and then you have to fill term, source, medium and click on generate URL. For example you can enter the below URL then get,
Make sure that in Google Analytics, you can use the information in easy way to understand the users. If you have much number of links to create, then you have to put the code together in spread sheet.

Tagging offline campaigns:

This can be finished by arranging your URL with its tagging information and creating a short link from this. When user types a short link, it goes to landing pages while tracking the information. Below things are also helpful in “How to use Google Analytics Campaign Reports”, which are:
  • Get More from the Campaign Report
  • Analyzing Campaign Data
  • Segmenting Campaigns for Detailed Information
  • Actively Monitoring Campaigns
As every campaign has its own set of rules to attain its own name. Just remember one thing; it is very helpful to check the information that you will be able to use in order to develop your activity.

Saturday, March 1, 2014

7 Facts you should know about Google’s Disavow Tool

The major search engine 'Google', launched a new feature in GWT to help webmasters who need help to fight against low quality inbound links for better ranking. Disavow tool, which is a part of Google webmaster tool is used to remove bad links that are adversely affecting website ranking in search results.

Disavow tools seems to be a big mystery for many of them and several illusions have been surrounded while using the tool. Here we offer you seven facts about Google disavow tool which are not known. This includes,

Disavow links are still visible in Webmaster tool

In forum discussions, webmasters ask several queries about Disavow links. They want to know whether low quality links have been removed or not after placing them in the disavow tool. They post few comments about tool in the forums to find out answers from experts. Usually, they mention the following statement in the comment,

“We still find the low quality links in webmaster tools backlinks account after disavowing thousands of bad links"

When Google recrawl your disavowed links, it adds an unnoticeable no follow tag to the link. But there is no external evidence about this fact in Google's official blog. John Mueller stated that, you still find low quality inbound links in GWT even though they are disavowed.

There is a Size Limit to the Disavow File

The disavow file has the capacity of 2 megabytes. You cannot exceed the limit of disavow file size. Two megabytes of text is equal to thousand pages of full text.

Webspam Team Doesn't look at Comments in Your Disavow File

When it comes to documentation of Disavow tool, you might feel little bit confused when you see comments. Aforementioned comment seems to be tricky because you have to mention comment for every link while submitting disavows links.

One more fact is that, the comment which you have mentioned in the file is useful only for you because disavow file is processed automatically. So, no one in the webspam team use your comments while disavowing your low quality links. It is more useful for you to navigate the disavow links in future.

No Need to Include Nofollowed Links in the Disavow File

Nofollow link doesn't pass page rank as well as link juice and won't affect ranking in search results. As per Google disavow tool policies, it is not necessary to include a nofollow tag for a disavow link while submitting a file. Google considers the link as nofollow link when it crawl the link for the next time after link has been disavowed.

You can revoke disavowed links

If you have placed a link in disavow file without checking the link properly and you want to remove that particular link from the file, and then don't worry about it. Disavow tool offers you a chance to remove the link from the file and you can upload it once again. When Google crawl the particular link for the next time, it checks the disavow file for verification and passes the page rank for a link.

If Google consider the particular link which you have revoked from the disavow link as unnatural link, it could harm your website. Make sure while disavowing and revoking your links because if your website get penalized for a next time, Google warns you to work even harder to come out of your penalty.

Disavow May Not Work Through a 301 Redirect

It is better to disavow links from the original source. Consider one example, if you're redirecting pages from source A to source B and source A had low quality links then you need to add those low quality links to disavow file of source B.

Disavow Data Isn't Used Against the Site Being Disavowed

Most of the website owners have a strong belief that, Google is crowdsourcing information obtained from the disavow tool. It is using this data as a mass spam reporting tool. But Mueller stated that, Google is not making an use of disavow data to penalize other sites. Instead it is gathering information to improve its algorithms for future updates.

Google guides website owners that disavow tool is an advanced tool and should be used properly otherwise it would affect your website. Hopefully the above mentioned facts help you to know much better about disavow tool.