Tuesday, March 4, 2014

Google Starts Penalizing Sites for Rich Snippet Spam

If you employ the rich snippets on your sites, be aware that Google is now penalizing sites for using duplicate structured data markup.

The new warning message was initially touched in a Google Webmaster Central forum from a user asking regarding clarification about the warning message and what problem could be. It is a manual action consequence based on the inappropriate usage of markups, not considering whether it was intentionally spam or just an error.

The warning message will appear in users Google webmaster tool account if they have manual action is required:

Just include techniques such as marking up content that is not indexed or visible to users, unrelated or deceptive content or other manipulative actions that violate Google's Rich Snippet Quality guidelines.
Google's Matt Cutts recently posted in the social media about changes in google penalties related to rich snippets.

Rich snippets will be revamped and also are dialed back on those sites which are capable of displaying rich snippets.

The new penalizing may affect websites that are misusing rich snippets such as including authorship on homepages and reviews on those pages that has no reviews. But there was evidence that Google has tried to educate webmasters how to add debugging support for structured data.

If you're unsure that you’re using rich snippets correctly, the foremost affair you need should check your Webmaster Tools account and if there are any topics that are shown up. To assist the site proprietors to carry out structured data correctly google is including videos in the help region.

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