Wednesday, January 15, 2014

Link Building the Right Way in 2014

Link building is not fun and easy to do in 2014. We have to follow so many things when you ready to start link building to your website or blog. Many of the link building strategies are dead when penguin algorithm updated in google. Negligence in doing link building, so many big websites are penalized in google search engine.

Google Reaper

Don't fear with google reaper. Some are concluded as don't do link building to escape from google penguin updates. It's a bad idea. This is confirmed by Matt Cutts in one interview.
"Links are still the best way that we've found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that."
If your aim is to improve visibility in google organic search, then invest in resources accordingly. Social media (Facebook, Twitter and Google+) and authorship may impact the SERPs at some point in the future.

Link Schemes vs. Link Building

First understand the link schemes and link building. It is difficult to do for webmasters who were doing SEO. Google SERP display different results after doing the spammy link building over.
According to Google, the following activities are link scheming (not link building):

  • Buying or selling the links that pass page rank
  • Using automated link building programmings to create links to your site
  • Linking to a website for the solo target of getting a link back
  • Building a link networking for the purpose of linking
  • Large-scale article marketing or guest posting using keyword-rich anchor text
  • Buying advertorials or selling links or articles those include website links that pass page rank
  • Creating & Distributing press releases with optimized anchor text
Recently google removed from their guidelines, but still likely to trigger a penalty:
  • Linking or link building to web spammers or un themed websites or unrelated sites with the intent to manipulate page rank
  • Links that are added into articles with little consistency

3 Safe Ways to Build Links in 2014

  • Focus on to get external links that efforts on the acquisition of editorially accepted links. These are links requiring human will check manual and give approval.
  • Get links from relevant field.
  • Quality trumps quantity. Get few back links from high page rank, high trust and authority websites. It will have more effect than hundreds of back links from "Write As Guest Posting" in blogs.