Monday, April 21, 2014

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When helping users with penguin or physical actions by unnatural links, it’s common for companies to begin asking questions about native SEO. Once users realize how penguin works, and how natural links could impact the website. They surprise what would stop competitors from launching an all-out attack on their own websites.

Methods for Tracking New Unnatural Inbound Links:

1. Google webmaster tools latest links

Many of the people don’t understand that Google issues a distinct download for a website’s latest links. If you get into the Google webmaster tools you’ll able to see “Search Traffic”, which present in the left sidebar and then by just clicking on it, you can come across with “Link to Your Site” section, which holds inbound links of your website.
If you click the "More" section then you will see a list of all domains, which are linking to your website. At the top of that report, there are three sections and one of those sections is labeled "Download latest links".
When you download the “latest links” report, then you can get a list of your latest links by date of indexed.

2. Majestic SEO New links

Majestic SEO holds an abundance of information, provides a ton of functionality, and easily allows you to improve and download your links. For our needs today, the major navigation offers a link labeled “New”, which will take you to a cool visualization of new links being exposed for the following categories:
  • Domain
  • Sub domain
  • Directory
  • URL
First, check out your trending:
  • Does that look natural?
  • Is there a spike over the past 90 days that looks strange?
  • Does the trending match up with your content development, campaigns, etc.?
Majestic allows you to emphasize any 14 days period in the chart to view the new links built through that time frame. Then you can easily transmit those links for further analysis in Excel. Also, Majestic offers below fields:
  • First Indexed
  • Last Seen
  • Date Lost
These can help to determine what’s going on. Remember that, our site was first indexed by crawlers only, Majestic SEO doesn't know when a link was really first placed. Sometimes you will get a first indexed date that's off. Hence it is very essential to explore the links versus just taking the data as-is.

3. Open Site Explorer "Just Discovered"

Open Site Explorer also presents an effective piece of functionality for finding new links. You can also divide by the type of link by using "Just Discovered".
In this report, you can view:
  • The URL linking to your web
  • The anchor text of the link
  • Domain authority of the site linking to you
  • The date the links were first discovered
Then you can easily transmit those results for further analysis in Excel.

4. Ahrefs – New Backlinks and New Referring Domains

Ahrefs is another brilliant link analysis tool, and it includes some of the best functionality available when analyzing new inbound links. After reaching a domain in the Site Explorer field, you can get on the "New" link under Backlinks. That will obtain you to the new backlinks report, where you have the ability to drill into the information in many ways.

Lessons From Google On Optimizing Your SEO

How Optimizing Your Website?

Universal Search, fixed local with the 3-pack, 5-pack and 7-pack different types, rich snippets, authorship, the knowledge graph, and of course the round about have all become part of the SEM lexicon. If you have self assured that all of these changes were A/B or multivariate tested and audit against some conversion goal.
So what does this have to do with SEO?

How Does Google Measure A Conversion From Organic?

If every modification to the presentation layer is handle by conversion optimization, it is reasonable to suppose to take that organic rankings are also learned by the same approach. The difficult choice is that we don't know what standards Google is using to calculate a “conversion” out of organic results.

The first detailed example of Google using user data to impact SERPs visible in 2009, when Matt Cutts told that Google site links are not entirely driven by user behavior.

The Big Brand Bailout

The second verification of user behavior influencing ranking came with the Big Brand Bailout which was first noticed in February of 2009. Big brands started magically commanding search results for highly aggressive short-tail queries. Displaced site owners screamed in protest as sites with fewer back links suddenly jump over them. Google called this as update Vince.

Hundreds of professionals suggested how or why this happened. Finally, Mathew Trewhella, a Google employee who was not yet learned skills in the Matt Cutts school of Answering-Questions-Without-Saying-Anything-Meaningful, told secretes during a SEOGadget Q&A session that:
  • Google is testing to find results that build the least following search queries, from which we bring to an end following queries are a “conversion failure” when  verifying organic results.
  • Google is using data on users’ following search query behavior to develop SERPs for the initial query and raise sites for which users are indicating aim later in the click stream.

Learning From Panda

The 3rd example of visitor commitment data have an impact on search page results came with Panda. Many parts of the Panda update remain nontransparent, and the classifier has developed gradually since its first release. Google crawler distinguish it as a machine learning algorithm and hence a black box which would not allow for manual interference.

Putting These Learnings To Use

Google’s statement that are often ambition and apparently lack nuance. They tell us that they have solved a problem or reduce importance a tactic and SEOs quickly point to the deviations before announcing officially as hype or FUD. Years later, we look around and that strategy is all but dead and the preprofessional are toast.

Google Penalized Long Term Tactics Might Never Recover

Is There Any Way To Over Come From Penalized Spamming Site?

If having a website that doing SEO spamming from years, now you are trying to clean up all spamming to get back ranking in Google, it probably going a hard time a head to get your website as average ranking site.

According to Google spam, head Matt Cutts said spamming from years to website are more difficult to get back the ranking in Google SERP. Some SEO company owners tried to clear spamming in client websites but getting difficulties without being effected by Google. Why because, client website done spam link building from long back, so the manual link removal methods were not strong enough.

Many webmasters having a doubt that, there is any possibility to get back ranking over from spam algorithm? For this question Matt Cutts tweeted, It is possible to get back ranking, but it could be most difficult to undo all the spam links from long back.

When facing above problems, better to start with fresh and new website rather than trying to fix all spam links again and again to get the raking. But be careful while star with new domain, don't repeat the same spam mistakes as above.

Matt Cutts confirmed that, A spammy website can harm other same owner websites that having the same address and company info. This doesn't mean that which webmaster that running multiple websites with same address and contact number needs to be afraid Google will be penalize their sites.

So website owners be alert having such above issues. Better to separate spam website from other related sites like same affiliate codes, address, phone numbers and information.