Monday, April 21, 2014

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

When helping users with penguin or physical actions by unnatural links, it’s common for companies to begin asking questions about native SEO. Once users realize how penguin works, and how natural links could impact the website. They surprise what would stop competitors from launching an all-out attack on their own websites.

Methods for Tracking New Unnatural Inbound Links:

1. Google webmaster tools latest links

Many of the people don’t understand that Google issues a distinct download for a website’s latest links. If you get into the Google webmaster tools you’ll able to see “Search Traffic”, which present in the left sidebar and then by just clicking on it, you can come across with “Link to Your Site” section, which holds inbound links of your website.
If you click the "More" section then you will see a list of all domains, which are linking to your website. At the top of that report, there are three sections and one of those sections is labeled "Download latest links".
When you download the “latest links” report, then you can get a list of your latest links by date of indexed.

2. Majestic SEO New links

Majestic SEO holds an abundance of information, provides a ton of functionality, and easily allows you to improve and download your links. For our needs today, the major navigation offers a link labeled “New”, which will take you to a cool visualization of new links being exposed for the following categories:
  • Domain
  • Sub domain
  • Directory
  • URL
First, check out your trending:
  • Does that look natural?
  • Is there a spike over the past 90 days that looks strange?
  • Does the trending match up with your content development, campaigns, etc.?
Majestic allows you to emphasize any 14 days period in the chart to view the new links built through that time frame. Then you can easily transmit those links for further analysis in Excel. Also, Majestic offers below fields:
  • First Indexed
  • Last Seen
  • Date Lost
These can help to determine what’s going on. Remember that, our site was first indexed by crawlers only, Majestic SEO doesn't know when a link was really first placed. Sometimes you will get a first indexed date that's off. Hence it is very essential to explore the links versus just taking the data as-is.

3. Open Site Explorer "Just Discovered"

Open Site Explorer also presents an effective piece of functionality for finding new links. You can also divide by the type of link by using "Just Discovered".
In this report, you can view:
  • The URL linking to your web
  • The anchor text of the link
  • Domain authority of the site linking to you
  • The date the links were first discovered
Then you can easily transmit those results for further analysis in Excel.

4. Ahrefs – New Backlinks and New Referring Domains

Ahrefs is another brilliant link analysis tool, and it includes some of the best functionality available when analyzing new inbound links. After reaching a domain in the Site Explorer field, you can get on the "New" link under Backlinks. That will obtain you to the new backlinks report, where you have the ability to drill into the information in many ways.

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