Tuesday, February 12, 2013


Majestic SEO is one of the tools for reporting links to the third party. Majestic SEO
tool can be used to provide the domain information. It can also be used to generate
the backlinks and reports of a website. In majestic SEO, the link reports are updated
throughout the day almost hourly so that new links are available. Some of the tools
in Majestic SEO are Site Explorer, Backlink History, Neighborhood Checker, Clique
Hunter, Keyword Checker, Link Profile Fight, Bulk Backlinks, Majestic Million and

How to Recognize Bad Link?

A bad web link is one that:
1. Which comes from a page either de-indexed or on its way to de-indexing by
the search engine
2. Where the anchor text is same for every single link
3. A paid link
4. A hidden link

The following are some of the factors to recognize for a possible negative seo

1. Look up the domain in question in Majestic Site Explorer

Choose "Use Fresh Index" to start and view the link profile.
The link profile has two link metrics citation flow and trust flow. Citation flow is the
number of links to a given url or domain. Trust flow is the number of trusted links to a
given url or domain.

If you look into the link profile regularly, you can find that citation flow increases and
trust flow decreases. This is one thing you should consider to find if anything is going
on to run a negative seo.

The following link profile shows that the citation flow is more and the trust flow is

2. Look At Your Anchor Text Distribution:

Sometimes you can find the traffic coming to your site for unrelated queries by
seeing the referral data. It is easy to view how your anchor text is distributed by using
Majestic SEO anchor text diagram. You can also find out the odd anchor texts if
anyone runs a negative SEO campaign against you.

3. Use Historic Index Of Majestic SEO:

It is quite true that more number of links is built in a short span of time when a
negative SEO campaign is run. The quantity of the links built can be compared to
the total quantity links in your link profile. You can find out whether a negative seo
campaign is being run against your site if you have a sudden spike in the history of
your backlink profile.

The chart mentioned below shows a sudden increase in the referring domains in the
backlink history of a website.

You should be aware of the following two caveats:
i. You will not see any raise in the backlink history if the links are of poor quality.
ii. Sometimes such raises of activity account for Majestic seo's catalog renew and
not for any evil action against you, so this technique alone is not very reliable.

Although the above techniques do not guarantee 100% analysis, but they can provide
a way for indicating the warning signs so that you can come to know whether a
negative seo is being run.

Latest Google SEO updates in 2013

On yearly basis, Google rolls out nearly 500 SEO updates. Most of the updates are minor,
but for every few months it releases major update that affects website ranking in SERP.

Here are a few updates which were released few days back.

Google Algorithm Updates:

Update 1: On 17th January 2013(Not confirmed by Google)

Google blog didn't update it officially, but it affected website ranking very badly. Almost
1% search queries were affected through this update. The update could be Google
Penguin or Panda. The keyword position has deprecated from top 10 positions only
because of this update.

Update 2: On 22nd January 2013(Officially Declared)

On 22 January 2013, Google released Google Panda update which was officially
declared. This is the first update in 2013 which affected 1.2% of English language
queries. Google Panda is considered as major Google algorithm update which
refreshes the data.

Update 3: On 25 January 2013(Officially Declared)

Google Page rank update was released on 25th January 2013. This is a minor update and
site with high page rank (page rank of 4-5) got affected.

Update 4: On 27 January 2013(Officially Declared)

Google rolled back its recent algorithms which were released on 17th January & 22nd
January 2013. Websites and Keyword positions which were affected by recent updates
came back to their initial positions and this is the first time the data roll back to the
previous position.

Update 5: On 30 January 2013

Keywords positions are not stable from last few days because of Google dance. It’s been
fluctuating from update to update. If your keyword position is varying slightly, don't
worry about it because Google dance is going on in search results.

Update 6: On 4 February 2013 (Officially Declared)

Google page rank was updated on 4th Feb and this is considered as major update in 2013.
Google provided new page rank to the website by checking the quality of the content and
quality of backlinks for your web pages. Page rank affected in January was considered as
minor update, but it is considered as major update in February.

Google updates its algorithm on a regular basis. So, webmasters must update and
refresh their website content regularly to get high traffic.

Important Points to Panda - Proof a Website

Panda refresh took place again by Google in 2013 where it struggles to fight on spam using all major
algorithm updates. First Panda hit which took place two years back had its impact worst on site owners
who have not taken Panda seriously. Most of the site owners whose revenue was in six figures have
seen a sudden drop in their revenues over night. If any site has not been hit by Panda still, now needs to
follow certain instructions before another Panda update takes place.

Over-past one year a huge number of site owners have been recovering from Panda effect. Site owners
also need to Panda-proof their website with certain steps which help them to be away from effect.
Following are the steps which help site owners to Panda – proof their websites which are at risk.

Purge Duplicate Content:

Duplicate content has its impact highly on websites, it has always overwhelmed websites as well as
SEO’s. Panda update has proved that Google treat sites with duplicate content seriously. While pre-
Panda update used to have its effect only on particular piece of content but now situation has changed.
It means that duplicate content will shrink whole website. So there is a need for site owners to take this
issue seriously and have to work on duplicate content issues to Panda – proof entire site. To avoid these
duplicate content issues we can take help of ‘Screaming Frog’ which identifies duplicate content. This
tool gives a report on what can be improved further on site.

Here are some of the suggestions on improving duplicate content issues:
  1. Meta Directives can be used. For example: no index, follow.
  2. Use of “Canonical Tags” (example rel=”canonical”)
  3. 301 redirects
  4. Blocking of pages using Robots.txt.
  5. Removal of URL’s using webmaster tools
  6. Choosing a preferred domain in webmaster
Cleaning up entire content issues now may be difficult but if necessary steps are taken to prevent then it
can help from serious effect on site.

Eradicate Low Quality, Low Value Content:

Objective of Google with Panda updations is to help users in finding only “high quality” sites by moving
back visibility of low quality content sites in SERP, this can be achieved perfectly only with help of
algorithms. So, now it is an important task for site owners to eliminate low quality content. But what
does low quality content mean?

Google has guided us on how to access page-level quality which in turn helps us in guiding editorial road
map of our site. To help site with thousands or hundreds of pages a much more realistic approach has
been used by looking at user engagement signals which Google basically uses it to recognize low quality

content. It includes key behavioral metrics which is most efficient way to sniff-out low value content
such as:
  1. Low to no visits
  2. Anemic unique page views
  3. Short time on page
  4. High bounce rates

Here are ways in dealing with low value and poor performing pages:

  1. Deleting content with low to no user engagement signals.
  2. Merging content of thin pages in to thicker and making them as useful documents.
  3. Adding more internal links which results in improving visitor engagement and these internallinks have to point high quality pages.

Pagination is another most important aspect that will often be overlooked. Appropriate pagination
effects hugely at distributing link equity throughout site. Following are tips for Panda – proof pagination

1.“No index, follow” paginated pages.
2.Tag paginated content with “rel=prev” and “rel=next” to indicate documents in a sequence.

Thicken – up Thin Content:

Thin content on site is not appreciated by Google and it acts seriously not only on spammed or thin
affiliated sites but also at sites without original content or with little content. The best idea is to thicken

  1. up thin directory pages with original content. Some suggestions include:
  2. Write original content of thousand words, it should be value added content on every page as each page should be treated as comprehensive guide on a specific topic.
  3. Pipe in API data and content mash-ups (excellent when you need to thicken hundreds or thousands of pages at scale).
  4. Encourage user reviews.
  5. Add images and videos.
  6. Move thin pages off to sub domains, which Google hints at. Though we use this as more of

a “stop gap” approach for sites that have been mauled by Panda and are trying to rebound
quickly, rather than a long-term, sustainable strategy.

By checking word count we can understand thin content issues. If it is wordpress site then there
are couples of plugins which help in accessing word count for every document on the site.
  1. WP Word Count
  2.  Admin Word Count Column
In most of the cases, we can observe that thin content pages after thickening will undergo a drastic
change in ranking and SERP visibility over competitors.

Develop High-Quality Content:

It is much important to publish only high quality content on the site. “Quality Content” is described by
Google as “content is that where your child can be sent to learn something”. Frequency of publishing
content is not so worth if content is not of high quality. It is always good to have high quality content
even if it is published once in a week. If sites are publishing content frequently then they need to
recheck it because sites should slow down and publish better, longer, concise content less frequently.

If site owners are in race with competitors about “publishing content everyday” then it just means
polluting SERP’s with quick, thin, low value posts and dragging down entire sites quality score.

Panda Proofing Wrap up:

It is best to take precautions before another Panda update effects our site. Most of the site owners
have recognized problem and have taken necessary steps to avoid Panda update effect. And these site
owners are making good revenue by following necessary steps to avoid Panda update effect.

5 Biggest Trends for SEO in 2013

The internet marketing strategies and seo updates are frequently changing. So Seo Analysts
quickly look to promote the real websites and worth content as to look at the Google updates
and changes.

Here comes the 5 Biggest Trends for SEO in 2013:

1) Video Optimization:

YouTube has become the second most search engine behind Google. The YouTube algorithm
lies on signals for ranking factors. Promoting video content through social networking sites
is a factor for improving page rank and traffic. YouTube allows back links to a website
which are valuable and help videos rank well on searches. Ranking through articles and word
content, video marketing is the best way to get traffic and audiences.

2) Google+

Google is placing top priority on author ranking, getting traffic to sites with content are
deemed authoritative on their topics. Getting authoritative authors is necessary way to use
Google plus, which create author profile list to the sites, provide content and links to the
content. To increase the value of links, focus on particular topic.

Long articles loaded with keywords are less important with quality content provided by
multiple links. Google makes Google products more important in seo to build their company,
integrate Google products like Google+ profiles to work with them but not against them.

3) Mobile Friendly

Internet is becoming more personalized for individuals to reach their requirements. People use
mobiles for searches to find their specific needs. Responsive web design is a growing strategy
in demand for mobile friendly sites, which creates websites design to fit in any screen device
or mobile devices. This can help the users to type M before the url to mobile friendly version
of the site towards the shift.

People believe that from 2014 most web traffic will be from mobile devices. Further demand
for the website is accessed by mobile devices.

4) Personalized Search Functions

Google generates users on Search History, brand building, keyword research is the valuable
sites to prefer the target audience. If you are perfect in traffic, search personalization will
boost your sites rankings. Using effective seo will find a great advantage over competitors.

5) Local Reviews

Online reviews make many customers to make choices to purchase. For this it is essential
to target local audience. Optimizing the pages within local searches makes your site more
accessible, this way you can reveal your rankings in different locations. Building pages to
different locations and searches gives higher visibility within the areas.

Keep Trying this growing trends and you will find modern web search to your sites in 2013.