Monday, May 6, 2013

Five Ways to Improve Google Shopping Results

Compared to Amazon Product Ads, Google shopping provides 96% more traffic to the marketers. Few marketers refer Google shopping like a comparison shopping engine (CSE). Consumers move back and forth between product ads, search, shopping and they start clicking from one end and makes conversion at another end.

There are few crucial points that make marketers to improve their campaign results more effectively on Google Shopping. Marketers must concentrate on the three key facts for Google shopping.
1.You have to concentrate more on keywords when compared to product targets while optimizing.

2.On the page, you cannot see quality score.

3.Increasing bids, does not boost search results.

Marketers have to recognize the above three factors to improve their campaigns. There are five ways to improve ranking on Google shopping results:
1.Understand product target bidding and feeding the feed:

Marketers bid more on target keywords in Google Adwords and it is different in Google shopping. In Google shopping you will bid on product targets that are mentioned in feed. Google sorts your feed based on information which you provide for the product to check whether your products are relevant or not. Google shopping does not allow keyword specific bidding. You have to inform Google shopping on which products you are willing to pay more.
It is the best way to group your products that are similar in price, average order value and performance. Small issues can make an impact on your products and results. While updating the feed, you have to check all these changes according to Google shopping guidelines. Through this you can improve campaign on Google shopping.

2.Be consistent in your pricing and offers:
Both the paid listings and Product listing ads are visible in Google search. So, it is important to highlight your ads to ensure that each and every ad has its own importance. Searcher sees your ads across many channels, so it should be different from competitors to attract customers.
3.Identify and apply negative search terms:

To gain more control on Google shopping search results, mainly you have to identify the negative terms and update them to make an advantage. Search query reports provides you the information which terms are making you to lose money and where you have to block unnecessary impressions. By avoiding those negative terms you can remove unprofitable clicks.
4.Spend time on product titles in your feed:

Product title has a limit of 70 characters according to the Google guidelines. To boost your campaign, it is the best way to include target keywords and brand name in the head line of the product.
5.Budget and bid accordingly:

You cannot see the average position on Google shopping results. So you have to increase bid with the assumption that you will get the better results. You cannot boost more traffic with high bidding.
Google shopping has been referred to as many names such as Google base, Froogle and Google merchant centre. To improve your campaign on Google shopping you have to concentrate on few attributes like title, product prices, descriptions and few more additional feeds.


Facebook Promoted Page Likes: How to Get Started

Facebook's Promoted Page Likes publicity turns out throughout the world this week, oblation businesses throughout the world is an easier way to get more Likes to their Facebook pages.

Here's what you need to know about Promoted Page Likes ads:

1.Originally offered to U.S. businesses in December 2012.

2.These Promoted Page Likes ads summon public to like an organization's official Page on Facebook.

3.Dissimilar to the more refined Facebook advertising, these are more approachable, first ads.

4.Advertise Page Likes is only accessible to Pages with a locality and profile image.

5.After acquiring, Facebook creates three distinct types of ads for you that display in desktop and mobile news feeds on the right side of Facebook.

6.Ad expenditure are restricted to the Facebook daily spend options.

7.Location targeting is restricted to Facebook users. For example to set the city, state or country in the Page.

8.We should take care of daily budget set that will run every day until it's stopped.

Tips for the Facebook Promoted Page Like

Promoted Page Likes are indeed aim for the local business. In order to partake in the ad, we should need to set business's location in the Facebook Page.

For some pages in the Facebook we cannot set the location, for example, if your Page is assorted as a “website or blog.”

Depending on the location set for your Page can also influence how many possible Likes you get with Promoted Page Likes. For example, here is the ad preview to set Boulder, Colo with location:

We should also keep in mind that by creating the ad on Facebook for the business, we have less control over the messaging. That means the text displayed in the ad constantly changes.

Setting up the Facebook Promoted Page Like Ad

If your page is fit for Promoted Page Likes, you will find an admin panel on the bottom left corner of the Facebook page.

Then, do the following:

1.Choose the daily budget you wish to spend each day.
2.Choose the location you want to target.

Then you can view the ads and their performance on the Ads Manager area on Facebook.

3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues

When there is a sudden drop of traffic and keyword rankings you have to rectify any issues which led to the drop. You can use a variety of free SEO tools to analyze the problem and find the solution.

The following are the 3 free SEO tools for identifying the target keywords:

Google Webmaster Tools:

Google Webmaster Tools points out many things which can affect your site's organic search health negatively. To get started with Google Webmaster Tools is as simple as signing up for Google account and verifying the ownership of your website. This tool provided by Google is free of cost.

When your Google Webmaster Tools account is active you can find a list of recent alerts for all sites managed under your account after logging in. You can look for any issues which caused the drop. You can click on "View Details" to get more information about the issues and the recommended actions.

   Below screenshot is an example of a site's alerts in Google Webmaster Tools:

If you do not find any alerts or the recommended actions does not solve the issue then click on health section in the left navigation of Webmaster Tools. Different metrics like crawl stats, blocked URLs, fetch as Google, index status and malware for your site are included in the health section.

The crawl stats report is useful for troubleshooting as it lists the URLs which return errors and also the number of errors on a daily basis. It also detects if there is any sudden increase in errors. If any changes had been done to your website that caused number of pages return to server errors then you can observe the loss of organic traffic.

The following is the screenshot of crawl stats report of a website:

The index status report is also useful for troubleshooting the on-site issues. You can review the timeline if there are any sudden changes in the number of pages Google has indexed and which caused the traffic to be decreased.

The index status report of a website is shown below:

Screaming Frog: 

In order to know how your website performs in the organic search completely, you need to understand what search engines find when their spiders crawl your site. You can run your website for crawling by using Screaming Frog SEO Spider Tool for free. When a website is crawled using Screaming Frog it returns huge amount of data and identifies different types of errors such as server errors, duplicate content, broken links etc.

After downloading Screaming Frog, enter your homepage URL and run it by clicking start. This crawl returns several data points in different tabs. The Internal tab lists all the internal pages linked from the page including the status code. This would be helpful to find any internal broken links and fix them.

The following screenshot shows the data of a site in different tabs using Screaming Frog Spider tool:

Likewise External tab lists all the outbound links with status code. You can check broken outbound links and the links to pages which are redirecting. You can check whether those URLs are redirecting to bad sites like adult content, gambling etc., which reflects negatively.

The Page Titles and Meta Descriptions point out the duplicate content by identifying the title and description tags. If duplicate tags are found then the content of the URLs is also duplicate.

 Even though if there are no performance issues regarding your website, it is better to run Screaming Frog crawls on a monthly basis so that you do not suffer from any problems or performance issues.


It is important to know what a search engine spider sees when it crawls each page in your site. BrowSEO Spider Simulator shows how a page would look to the search engine spiders. In some cases, some information provided may be helpful for users but may not be visible to the search engines.

Enter the URL of your webpage and click Browse. This returns two columns, left column contains element of each page seen by search engine spider such as image alt tags, links etc and right column provides the details about various page elements like meta tags, word counts etc.

The below screenshot shows the BrowSEO free tool for a site:

You can compare how a page is visible to a spider as well as to users. If there is important information which is visible only to users, then the page does not get any credit for that information and hence organic search performance may decrease.