Sunday, April 28, 2013


Robots Exclusion standard which is commonly known as robots.txt is a file used to index part of a web page which is useful and not to index a part of web page or whole by search engines. This robots.txt file follows set of rules and regulations for crawling a web page by crawlers. This file must be placed in a root level of a website. If web owner doesn't specify this file in website's root level then the whole site can be crawled by crawlers.
Syntax for robots.txt file:

    Structure of robots.txt file consist of user-agent and disallow. With these web owners can restrict the crawlers in indexing the web pages of a particular site that which can be excluded in crawling by web robots and which part can be indexed.
Few examples for robot.txt file using user-agent and disallow are: 

1. User-agent: *
The above example meant that all search robots can visit all files of a website since * includes all robots.

2. User-agent: *
   Disallow: /
The above example is meant to exclude the whole website by all search robots if placed in a robots.txt file.

3. User-agent: *
  Disallow: /temp/
  Disallow: /cgi-bin/
This example is meant to not to crawl the specified folders. Here 'temp' and 'cig-bin' excluded in crawling by all robots.

4. User-agent: *
  Disallow: /directory/
This meant to not to crawl the specific directory by all robots mentioned in robots.txt file.

5. User-agent: x robot
   Disallow: /
The above example represents that 'x robot' excludes in crawling the entire site.

Google’s New Upgrade Center For Enhanced Campaigns

    Google came out with a new update in Google Adwords for advertisers using enhanced campaigns. To save your precious time and make your role little bit easier, Google introduced a new upgrade center in Google Adwords. You can find this new upgrade center in the campaign area.

    Through enhanced campaigns, you can reach target customers with the proper ads based on the customers’ requirement and no need to set up and manage several campaigns. You can find new upgrade center at the left side on the campaigns bar.

    New upgrade center makes advertisers to control several campaigns simultaneously and it combines selected campaigns in few easy steps. You can use the new upgrade center in two ways:

Bulk Upgrade:

1. Multiple campaigns
2. Choose a mobile bid adjustment
3. Check traffic estimates.
4. Lastly, it is easy to upgrade different or individual campaigns at a time.

    Second way is, merge and upgrade. If you have campaigns with similar keywords and target locations, new upgrade center identifies them and merges possible campaigns.

     For merged campaigns, you have to adjust settings and ad groups, extensions etc. Ad groups and budget terms will be combined by default.

     Within few weeks the new upgrade center is going to be introduced for the advertisers and starts upgrading all campaigns to enhanced campaigns. Marketers have to reach target people with relevant ads across all devices.

Google Shopping Feed, Cost and PPC Best Practices

Google shopping is an online campaign where it helps to buy and sell products. Google shopping depends upon three major factors of Google campaign: your product data, spending on PPC campaign and what your PPC is on Google Shopping.

What is Google Shopping Data Feed

It is a simple spreadsheet where you can have all your products information. Google shopping data feed is must in order to regularly update the product data, when you change name, category image, and price.
Even though Google shopping is managed by adwords account it must be sent to merchant centre.

How to Optimize Google Shopping Data Feed

The product listing ads which display in search depends on CPC, product information and data feed. Google matches merchants list with its best consumer search terms. The product titles and product descriptions gives the information for which shoppers are looking for.

Google Shopping Feed Product Titles and Descriptions

While writing product title and description you should think about what shoppers are searching for in terms of brand.

When you prepared the terms which you want to include in product title and description in Google data feed, then you can keep those keywords in title and descriptions. In which Google appears the data feed product titles and descriptions from left to right. And the product information titles count the beginning terms, more remote to the right.

When you are writing Google shopping product data keep important product description at left and less searched to right. Google shopping cost verifies the feed ads to display upon the information in merchants data feed to the amount bids on adwords.

How Much Does Google Shopping Cost

 Google shopping has flexibility to choose minimum cost for shopping and product listing ads. There is no limit for daily budget and you can choose CPC as $0.01 starting. Google shopping cost depends on the minimum budget which you can spend to have the visibility of your products. Google shopping costs very low compared to other markets. If Google shopping costs low you will have low ad visibility.

Google will stop serving the ads if it reaches the daily budget. If the average CPC cost is low with shopping cost, it only appears on fraction of days which spends more quickly.

The total products play a big role in which the Google shopping campaign will cost. Google displays the ads based on which Google shopping campaign keywords will match the consumer search. Based on this you can set the CPC bids on Google shopping PPC Campaign.

How to Set Your Google Shopping PPC

If you want to be competitive in Google shopping you have to rank the top five ads for Google Shopping results page.

Reasonably your Google Shopping PPC campaign will be unable to bear to rank elevated on Google Shopping relying on what the normal, Google Shopping CPC is for and the extent you are using on Google Shopping.

Other merchants may be changing their PPC campaigns in Google shopping, depending on how much they are spending. Keep checking their positions in Google shopping and how much you are spending.