Sunday, April 28, 2013

Google Shopping Feed, Cost and PPC Best Practices

Google shopping is an online campaign where it helps to buy and sell products. Google shopping depends upon three major factors of Google campaign: your product data, spending on PPC campaign and what your PPC is on Google Shopping.

What is Google Shopping Data Feed

It is a simple spreadsheet where you can have all your products information. Google shopping data feed is must in order to regularly update the product data, when you change name, category image, and price.
Even though Google shopping is managed by adwords account it must be sent to merchant centre.

How to Optimize Google Shopping Data Feed

The product listing ads which display in search depends on CPC, product information and data feed. Google matches merchants list with its best consumer search terms. The product titles and product descriptions gives the information for which shoppers are looking for.

Google Shopping Feed Product Titles and Descriptions

While writing product title and description you should think about what shoppers are searching for in terms of brand.

When you prepared the terms which you want to include in product title and description in Google data feed, then you can keep those keywords in title and descriptions. In which Google appears the data feed product titles and descriptions from left to right. And the product information titles count the beginning terms, more remote to the right.

When you are writing Google shopping product data keep important product description at left and less searched to right. Google shopping cost verifies the feed ads to display upon the information in merchants data feed to the amount bids on adwords.

How Much Does Google Shopping Cost

 Google shopping has flexibility to choose minimum cost for shopping and product listing ads. There is no limit for daily budget and you can choose CPC as $0.01 starting. Google shopping cost depends on the minimum budget which you can spend to have the visibility of your products. Google shopping costs very low compared to other markets. If Google shopping costs low you will have low ad visibility.

Google will stop serving the ads if it reaches the daily budget. If the average CPC cost is low with shopping cost, it only appears on fraction of days which spends more quickly.

The total products play a big role in which the Google shopping campaign will cost. Google displays the ads based on which Google shopping campaign keywords will match the consumer search. Based on this you can set the CPC bids on Google shopping PPC Campaign.

How to Set Your Google Shopping PPC

If you want to be competitive in Google shopping you have to rank the top five ads for Google Shopping results page.

Reasonably your Google Shopping PPC campaign will be unable to bear to rank elevated on Google Shopping relying on what the normal, Google Shopping CPC is for and the extent you are using on Google Shopping.

Other merchants may be changing their PPC campaigns in Google shopping, depending on how much they are spending. Keep checking their positions in Google shopping and how much you are spending.


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