Tuesday, January 29, 2013

Latest On Page Optimization Strategies

On page optimization plays a major role in SEO factors. It is one of the important factors to affect the website listing in organic search results. Every webmaster should look into the very first step i.e. on page optimization, if you do correct on page optimization, your site can rank better in search results which can be viewed by the visitors.

The most important factors for on page optimization techniques are content optimization, title tags, meta tags, header tags, alt and title attributes and anchor text links. Placing the keywords in title and description tags, Google can understand what the page is about. Even though above all are the major factors for on page optimization, still they are something more to rank better in search results.

User Intent

First you should think about is what the optimizing keywords are and why you are ranking for those keywords. You should target your optimizing keywords for the users. When you think about user point of view, for which keyword the user is searching and which page you are delivering. Once you understand user intent then you can satisfy the user with replying the website with the answer.

Content Keyword Optimization

Doing exact match of keyword in content is important but lately Google is strict about keyword match optimization. You need to focus more on keyword theme linking than keyword instances. This exactly means that it is related to close concepts that you have to target the theme and you can search for appropriate keyword variations. Such things will provide Google to understand that your page is relevant to targeted keyword.

Optimize Search Listings

Ranking top in search results is not enough, the listing has to sell itself. It’s not that the keyword you are showing is in SERP, but it is that which shows everything in title, url, and description. There are lots of things to develop your search engine listing. Things like video xml sitemap can help the informative listings to click on.


When you are ranking good in SERP listing, you can take the opportunity to highlight your brand. When visitors look at your site and finds good content, he might be interested on your brand. In further he can search for something related among the other search results, at that time when he finds your site he may probably click on your site. This way you can improve in users as well as search engines.

Make it Shareable

When the content is good then it can be definitely socially shareable. If people like your webpage, you should give a chance to share with others. These days social media is been impacted more on search engines. This way your content will round the globe.

Page Speed

Page Speed is also one of the ranking factors. When your pages take lot of time to load because of images or server problems than the visitor may not be interested to visit your site so he will leave the page and will go for other page. In Google webmaster tools you can check the site performance of your site.

SEO Tips for E-Commerce Websites

E-commerce websites help in providing the information about their products. The main aim of an e-commerce website is to make the visitor to buy the products and services. All the e-commerce sites are conceptually identical and has the ability to perform well in the search results and rapidly increase sales through more customers. An e-commerce website needs to be user friendly which makes crawling and indexing your site easily and the success of the website in terms of seo relies on its visitors.

The following are the tips to improve e-commerce seo efforts:

1.Keyword Research

The product pages are the most important in an e-commerce website. Keyword research plays a vital role and the people may target product page by searching for a specific brand of a product. Initially find the appropriate keywords to target with different variations and understand the volume of searches for keywords. Choose the right keywords and target them for right pages. If the page is relevant to the keyword then it leads to higher conversions or sales.

2.Product Descriptions
Informative and unique descriptions of the products can help for the success of an e-commerce business. Both the product descriptions and the images related to the product should be provided. Avoid the product description provided by the manufacturer or copy from other website as it could lead to google penalty for the page because of duplicate content.

3.Product Reviews
Encourage product reviews and testimonials on your site and build trust to complete a purchase so that the online shoppers may read the product reviews while researching on the products. Product reviews can also be helpful in making purchase decisions. The use of product reviews is that the user generated content is added to the products page and can improve your search engine rankings.

4.Optimize in Demand Pages First
As e-commerce websites have numerous product pages, optimization of every page consumes more time. The popular product pages are given priority first and then perform optimization techniques on those pages.

5.Develop a Secure Site to Navigate
If your site is neither secure nor easy to navigate then you don't get any sales. It should be easy for the people to find the page or product what they are looking for. It is better to make sure that each page is clear and have a navigation bar so that the visitors can have a secure online shopping.

Link Building Tools for Tracking Inbound Links

To increase website traffic and online sales, quality inbound links are essential elements in SEO. If you have relevant and authoritative links, your website will get higher ranking and more traffic.

Tools for Tracking Inbound Links:

Majestic SEO: Majestic SEO tool is a free backlink checking tool that provides large amount of data accessible for webmasters and marketers. Majestic SEO allows to run a report for free but a premium account is needed to track competitor website. Majestic SEO released two metrics to measure the quality of domain: citation flow and trust flow. Citation flow and trust flow updates on daily basis. Majestic SEO tool can be useful in many ways like link building, competitor analysis and SEO services.

SEOmoz Linkscape: SEOmoz tracking tool provides ranking for a page by considering number of high quality links factor. It also determines number of different domains linking to your webpage. It has two versions: free and advanced. You can identify quality links to your site as well as your competitor quality links. SEO moz Linkscape tool provide users to judge the keywords that competitors are targeting in their anchor text links and can identify competitor's quality backlinks.

BuzzStream Link :BuzzStream tool makes link building process efficient. It helps to identify contact information and backlinks of websites. Buzzmaker provides contact and website information, which helps link builder to save the time, instead of spending much time on email address and information of others site. By placing site on Buzzstream dashboard, you will get the information on different factors like page rank, links, contact information etc. Buzzstream easily identifies the link request which you have sent.

HubSpot Website Grader: Website Grader is a free marketing tool that gives rating for websites based on inbound links, traffic, popularity and few other factors. It also provides tips to improve website in terms of internet marketing. Website grader tool helps you to generate more online sales.

Open Site Explorer: Open site explorer has two options: free and paid. It gives accurate idea about inbound links to your site. It provides information about page and domain authority of websites. SEOmoz built an open site explorer to check how many inbound links exist in your site and competitor's site. It provides you good stuff like: total number of backlinks, domain & page authority, number of sites linking to your domain and sub domain.

8 Reasons Why Your Site Might Not Get Indexed

When the new website is launched, you should first think of whether the search engines have indexed your site or not. If they don't then your site may not appear in search results position.
So, let’s check about it.

Identifying Crawling Problems 

The very first step of identifying is to type in search box (site: example.com) and check how many pages you have and how many of them were indexed. Comparing with your actual pages, if Google is showing low amount of pages then your site is in problem.
Then the second thing is to look at Google webmaster tools report. If there are any crawl errors in the site then it displays in the dashboard. The 404 error which shows a page link cannot be found. If there are 301 errors in your site, then the site is not projected to your visitors.

Fixing Crawling Errors

Here are some types of Issues caused by the following reasons:


The Robot.txt is a text file in websites which allows search engine spiders/bots to crawl or index a website. It appears in the root of your website. The robots.txt file works for specific bots to allow or hide the directories or files within the robots.txt file.

Structure of Robots.txt file

User Agent: *


It is the configuration file used in web servers to control features of the server. The .htaccess file controls and redirect the pages easily. It gives control on your site, and keeps the data saved for htaccess file. So in this way you can recover from a site crash.

Meta Tags:

Meta Tags are special set of HTML tags that contains information about the webpage and its contents. Search engine robots are programmed to read meta tags regarding the web page. The main meta tags that spiders read are description and keyword meta tag. If the page is not getting indexed, check the meta tags in the source code.

Site Maps:

Sitemap is an XML file. It is a structure of the links of website through which a visitor can navigate to any part of website. Try to place the site map on all important pages of the website including the homepage so that it can be easily detected by the search engines and more Google Page Rank can flow to the sitemap.

Poor Internal Linking Structure:

This is very rare case but one must be aware of poor internal linking structure which can cause indexing problems. A good internal linking structure gives success to the website.

Page Rank

Number of Pages Google crawl is related to your page rank.

Connectivity or DNS Issues:

Whenever the site is under maintenance or moved to a new home, in such cases the DNS delegation of crawler access takes place.

Keyword Rank is Still Important

When you perform a search on the search engines, keywords are the key roles. 25% of the search algorithm depends on keywords only. So for a smart business the owner must be able to choose the keywords which are valuable to his/her business.

An idea to separate the keywords by their ranking is important for a business. Every page should contain the relevant terms that will provide the search engine traffic. Depending on those keywords your page will be displayed in the search results.

Google Adwords is the best tool to find the targeting keywords. By using this keyword tool you can easily determine the keywords which you have to target.

Important factors to keep in mind while you are doing keyword research:

Relevancy: The keyword must be relevant to your service. This will provide the right people to click through your website.

Traffic: You have to choose a keyword that most people enter into the search engines. It generates good traffic.

Competition: Focus on the keywords of other sites which are ranking better in search engine result pages.

Commerciality: Choose the keyword which is best explained by Market Samurai when considered keyword rank.

High commerciality keywords generate large amount of profits than low commerciality keywords.

It is better to write content for a website after the keyword research to improve the keyword rank; otherwise you may or may not improve the rank. Check your keyword rank by using Google analytics account.

Ways To Build High Quality Backlinks To Your Website

Backlink plays a key role in SEO success. A link on one page that links to one of your webpage on your website is termed as backlink. If you have more quality backlinks, the more traffic you will get and this will boost your ranking.

While building backlinks to your site, you need to focus on quality not on quantity. The best way to get quality backlinks is having a target keyword in anchor text in text link and backlinks must be penguin friendly. Building high quality backlinks is most important in SEO point of view.

Steps to build high quality one way backlinks:

Article Marketing: Article marketing is an effective way to build quality backlinks to your site. Submit your quality articles to Ezine, Hubpages, Squidoo article sites which boosts your traffic. If you provide quality information, other sites may link to your article which in turn gives you more backlinks to your site.

Social Bookmarking & Networking Sites: Now-a-days, social bookmarking & networking sites have become a best way to build inbound links to your site. High page rank sites like Digg, stumblr, Stumble Upon, Reddit, myspace etc., allows you to get more quality backlinks to your website or blog.

Press Release: Press release is a best way to get backlinks to your site. Write press release and distribute it effectively to different sites like newswrite. Always use target keywords in title because it will boost up your traffic and place anchor text in the body of the content. Information must be newsworthy, effective and add images and videos that relate to your product. Place a website link in the body of content because few people may scrape your content.

Guest Posting: Website gets quality baclinks by one or two guest posts per month. Make sure that content must be effective so that you will get deserved backlinks to your site. Contact other blog owners and ask them whether they accept your guest posts in their sites. Even if the website doesn't have information about guest postings simply send them an email.

Blog Commenting: PostRank is a tool where you can find blogs related to your field with great traffic. Make a note that comments must be brief and effective. Post a relevant comment, so that writer of that blog may visit your blog through which you can get quality backlinks. Even though it is not advisable to go with blog commenting. 

Document Sharing Sites: It’s a great way to get quality baclinks to your site. Write and submit ebooks to document sharing sites and at the same time you have to link back. Major search engines trusted many document sharing sites which help to get quality links.

Web 2.0 Sites: Link exchange with web 2.0 sites is a most trust worthy way of building backlinks to your site. This helps to get ranking with the help of target keywords.

   Internet marketing is a best way to get quality backlinks. With the help of internet marketing you can promote your site and boost up your ranking. Placing site in directories like DMOZ, Yahoo, will build few quality backlinks for free.

Few steps to watch out for:

Write unique content for your descriptions and titles. By doing this you will avoid duplicate content and avoid same anchor text in each backlink.

Consider backlinks from high page ranking website, not from low value sites.

Search for other websites that mark your backlinks as do follow backlinks, no follow backlinks have less value compared to do follow links. Links must be natural.

Anchor Text Optimization

Anchor text is a hyperlink which directs the webpage from the location to another webpage. It is a visible text in blue colored with underline characters. Usually anchor text is a group of characters or words or an image which is a clickable text.
For example: In a sentence if Google is an anchor text, when a user clicks on it then it directs to https://www.google.co.in/.

In HTML coding, hyperlinks can be created by using href attributes. Href refers to hyper text reference which consists of link location. Syntax for anchor text is


Anchor text optimization: It is one of the major seo tools which can rank a page in better position by using rich keywords in a specific hyperlink. In this optimization, the content in the landing page should be more relevant to the keyword or phrase in the anchor text so that search engines give importance to it thereby rank position varies to better position.

Anchor text optimization can be done in two ways, internally and externally. Internal optimization refers to optimizing of anchor texts which are linking to a particular page can be within a website from other pages. Whereas, external optimization is optimizing of anchor texts in inbound links which are linking back to the website.

The hyperlink helps users to get the relevant content pointing to other web page for their search. Anchor text is one of the major seo tools that is helpful to rank a page by search engines. Sometimes anchor texts are misused instead of landing to right page may direct to some other irrelevant page that is not usable to user. This leads to rank lower to that home page and in turn traffic may also decrease.

To improve page ranking, you can create a few number of deep links to home page with hyperlinks. Use relevant keywords and phrases in anchor text so that a reader can understand easily. Use short description in anchor text instead of lengthy description. Use different synonyms instead of one for particular keyword. Quality back links improve page rank to better position by search engines.

Why Google Algorithms Not Re-indexing Pages?

There are some reasons why and when do a Google algorithm do not index your content. There was an issue where URL’s index rate is going down continuously instead of growing up even after re-submitting them in webmaster tools.

The better way to check how many pages of your site are being indexed by Google is to compare. Number of URL’s submitted by uploading XML sitemap file in webmaster tools is to number of URL’s indexed. If URL’s submitted count is comparatively equal to the URL’s indexed then it is a good indication. If number of URL’s indexed count continuously grows up then it is an admirable signal, otherwise if URL index count goes down then we can consider that there might be any problem or issues. These issues need to be checked, corrected and resubmit the sitemaps.

Where is the problem?

The problem is that whenever search algorithms are improved, then it is decided not to reindex pages which are not much useful to users. Pages once which were in index may not be indexed after next algorithm update because these can be the sites without real content or may be other issue. Even there are pages with soft 404 errors but these pages come up with 200 status code. Being an error page these types of pages should not be indexed. There are even empty pages which should not be indexed in search engines.
Another issue which is observed by most of webmasters is decrease in number of pages in webmaster tools sitemap file. This dropping is because as sitemap references to the URL’s which are not canonical. So, once this canonical issue is corrected then the page will be indexed if there arises no other issue with the page.

How to fix the URL index count?

To increase URL index count there is a need to fix canonicalization of URL’s in sitemap and also a proper status code for page not found errors is to be set. After these issues are fixed the sitemap has to be re-submitted so that these url’s are indexed in Google.