4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

There are four different evolutions that have made optimizing a website more challenging.

1. Secure Search & ‘(Not Provided)’

Millions of webmasters, marketers and search professionals were disturbed by this ‘(Not Provided)’ concern. When activity defining users logged into a Google account is not liable from reporting in Google Analytics. Accordingly, reports reflecting activities related to search such as keyword performance were engaged to website owners.
In 2013, Google changed to default secure search which means more than 90% of keywords were hidden as "(not provided)". So that the result shows a little amount of data to guide optimization of digital assets, these are used for optimum performance. Strategic optimization needs extra work than ever - an investment that many are untrained, or unwilling to invest in, making the case for hiring a truly qualified SEO professional.

2. Google’s New Look Search Results:

Google improve its search results this month, ignoring the background color at the back of sponsored listings on search engine result pages. Sponsored listings, generated from AdWords are labeled with a yellow “Ad” symbol that is somewhat small as compared to context of the desktop display. The label of paid vs. organic search is noticeable on the mobile display of Google search engine results.

3. Google is More Revenue Focused than Ever

Search engine publicity revenue accounts for the share of Google’s revenue. Unfortunately, the target on paid has made it harder on those searching to appear in organic search engine results, which takes additional clicks from users on search engine results pages.  Even though the dependence of lot of businesses on Google Analytics for organic search insights, the topic was a noticeable exclusion from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.  While Google extends to improve Google Analytics, many custom reports and calculations are related to Paid advertising.

4. All SEO Providers Aren’t Created Equal

All SEO providers are not same. Many of them will put their websites in danger zone with black hat or spammy practices. Unluckily, the search engine algorithms do not care whether your SEO efforts were unexpected, when ranking the website for search. If you want to be competitive in the job market, many will maintain to have SEO skills to get that next role. Anyway, saying and doing are completely different matters. Businesses who hire these individuals and marketing companies often don’t have knowledge of how SEO really works; hence they are looking for help.