Tuesday, April 22, 2014

Google Improves GDN Targeting With Bizo Audience Segments

As site owners continue to require their digital marketing for high results in search engine,its an ability to display the adverting directly for your target marketers. Each day more number of impressions are shown in webmaster, got ignored by non-relevant web surfers. The ad verification tool help webmasters to decrease the wasted impressions, but advertisers waste the time on users who are not advertisers attentive in their products.

target-your-customers

While targeting the content based orlook a likemodeling your ads may visible to the customer but some impressions may be wasted. By adding the third party data may increase the quality of the adwhichis presented to customers. By using right messages you can reach the targeted audience successfully.
Until now Google ability to display the target customers based on content. While advertisers could not control specific sites, placement or display positions and direct to customer who have better targeting capabilities. Even smo sites such as Facebook, twitter have email level targeting the deliver impressions to targeted audiences.

To tackle this, Google partnership with Bizo which capability millions of business professionals is the new targeting capability. Their B2B database can be getting maximum advantage across email, display and social media. By displaying the audience targeting layered on top of GDN buy, you can guarantee your ads displayed to the right audience. There are various types of audience segments such as beauty, fashion, parenting, technology, music and more.

In GoogleAdWords,advertisers can use Bizo segments to their campaigns. The Performance date of the Bizo campaigns in the Adwords, which can help you for optimization and performance reporting.
Through Google AdWords we can target audience by both display and video options.We can use GDN for advertising for CPMs and CPCs and more inflated compared to traditional targeting options. But by using of Bizo and other third party data providers your advertising cost may increase.

1 comment:

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