The Future of Link Building: 5 Important Ways

Importance of links is very crucial in SEO and it will not decrease though, there are many changes along with those new technologies are being emerged. Apart from basic concepts such as indexation, crawl ability, duplicate content etc., link acquisition is of high consideration and is active.

Still links are the strongest signals for which Google will be giving importance. If the aim of a site owner is to increase the search visibility, then it can only be done with the help of links and it has to be of primary consideration.  Though Google is strict on spam links after observing many updates following points can be stated:

·         Still Google algorithms consider links as core.

·         Basically link building and content marketing are both different.

·         It is tough to do content-marketing well and be successful in it. Generally SEO professionals do not have those skills to create high level content.

·         There are chances that content marketing efforts can be supercharged by link building.

·         Though your site does not have great content still there are chances of building links.

Still Google Algorithms Consider Links as Core:

Even now links are enormously powerful which is noticed by following:

1.       Ranking factors for Search Engines in 2013 as stated by Moz.

2.       From two of the Matt Cutts videos that are “Is there a version of Google that excludes backlinks as a ranking factor?” and “Are pages from social media sites ranked differently?”

As it is known that Google search algorithms still consider links as core, most of the people who used to work on building content just for sake SEO are now creating content to build links.

Basically link building and content marketing are both different:

Content marketing and link building or SEO are both completely different in their aspects. SEO is considered and that which helps in increasing visibility of a site in Search Engines. While content marketing is that where valuable content is created and which has worth when shared.

Tough to do Content Marketing Well:

Most of the SEO professionals do not have the ability to build great content. Basically content creation will require potentially:

·         Industry experts

·         Writers

·         Editors

·         Designers

·         Technical (coders, web dev, app dev, etc.)

In general, content marketing requires help from people who have diverse skills, creative, technical knowledge, industry experts, graphics etc. This indeed will lead to create content which is unique, valuable and is engaging.

 

Content Marketing efforts can be supercharged by link building:

It is highly important that each and every content marketing campaign must deal with SEO. It is not sufficient if good content is created but instead it also requires marketing and that is possible with the help of SEO.

Links can be built even without building good Content:

Though content marketing and link building are two different aspects but still they are compatible with each and both together create a good marketing flywheel. But at the same it does not say that it is compulsory to have content for building links. Apart from content building we can build links using following ways:

·         Fresh Mentions

·         Local links

·         HARO

·         Broken link building

·         Relevant niche or local directories

·         Contests

·         Reviews

·         Community engagement

So, we can conclude that real link building should always be creative endeavor and requires added value.