What an Homepage Should Focus On?

Home page is very essential for every site so there is need for site webmasters to concentrate on what has to be included and how effectively it should work. Previously home pages used to be extremely valid as one stop shops for stores and brands in online. But today home pages are being targeted more as webmasters along with search engines are able to understand what users are searching for and are focusing more on homepage and how to attract buyers.

 If we compare home pages of online brands previous ones with present home pages then we can see a large number of changes. Below is the image of comparison

Previously home pages were used to be promoted with certain important pages or sections of site that needs user’s attention. For example we used to put them like here is my blog, here comes a popular product; this is the place which has to be visited and so on in the homepage. But presently those methods of promoting are proven wrong and we need to work on making those sections easy to navigate from home page.  So that it will be easy to focus on important things of site or just unique sections of the site or else on important things which most of the customers and visitors of site are looking for answers from the homepage.

Now we no need of saying that this is the most important content I have on my site, let us promote this and I will be able to capture attention of less number of users. Instead we need to say by redesigning home page as these are the sections of the site you can navigate by letting me promote most important thing on home page which gives users a focused experience. 

The second most important area we used to focus in home pages previously is high number of different keywords. Because in the Old Google it was the page with highest page rank that would rank for most of the things. But as the Google improvised page rank was less concentrated and also it was that page which earned most of the links. So frequently, the anchor text was comparatively expanded that would link to that homepage, and so were all these other signals. So the homepage could rank for a lot of stuff that other pages couldn't.

But presently there is no need to do all those things as Google and Bing are being improvised and are focusing on the site which has all those required and not just that particular page. Search engines are taking authority of a site in different areas, around keyword terms and phrases that are being focused into account. And if a site has a page that particularly focuses on these topics than it is going to rank higher in search results though the page does not have that standards that are needed for ranking but because the site does.

Inner pages of site will acquire authority of a site, strength of the site and it helps to focus just 1 or 2 keywords or else no general keywords. Instead we can work on branded-centric keywords only leaving behind un-branded keywords but can have particular landing pages to these unbranded keywords which can be deeper in the sections. 

There are some general tips that are to be concentrated in a homepage these may not be exact but with little changes which gives an idea whether you are doing it in a right way or wrong.  Following are the five important points which are to be focused in a home page:

1.      Logo and Navigation sections

                                     Logo and navigation should be present on the right top of a page and it has to be same in all the pages including home page. Navigation should be same in the home page as in rest of pages of site but there can be little changes to the logo in home page compared to rest of the pages.

 

      2.      Visual image to give an idea on company or service

             A visual image on home page in the site gives a best idea of what the site is about and what service or products they offer rather than the text on the site. As a human tendency we first look at the images than read the text.

     3.      Answering some frequently asked questions or empathetic questions 

             It is the best idea to answer the empathetic questions that arise when a new product is seen just on the home page.

     4.      Social proof or credibility signals

             Social proof credibility signals is another most important section which gives an impression about the site by just reading them and there are high chances to go deep in to the site.

     5.      Call to action

              A call to action is must on the homepage as it guides users how they have to travel the site once they have finished with homepage and which gives a positive impact about the site.

              Thus all these factors when displayed on the home page of a site will attract people and create there engagement on the site.