Optimizing PPC Campaign Landing Page

Why Optimized Landing Pages Better Your SEO Or PPC Landing Pages Every Time?

What Is Landing Page?

First know the definition of landing page before entering into the subject. Landing page is when customer accessed by clicking on our ad it will be redirected to our web page, that page is called landing page. Give landing page url in the ad text variation.

Landing page optimization is a successful business factor especially in PPC campaign. PPC has named as “landing pages” while SEO has named as “optimized pages”.  We need to optimize landing pages and optimized pages need to work as great landing pages. Let’s learn how to combine these two types of web pages into one optimized landing page.

What Makes A Good Landing Page?

When creating a good landing page there are a few basic that are to be followed which play key role in developing a good landing page. Below are the basic elements,

• Strong Headline
• Topically Focused Content
• Benefit-Oriented Content
• Scannable Content
• Visual Clarity
• Call-to-Action
• Testing

What Makes A Good Optimized Page?

The main focus of search engine optimization is on rankings in search engines. We can't say good SEO doesn’t comprise other things. Here are few most important elements of an optimized page.

1. Keyword Focused Title
2. Well-Written Description
3. Keyword Focused Headline
4. Keyword Focused Content
5. Content with Properly Coded Hierarchy
6. Inbound Links
7. Socialization Options
8. Testing

What Makes A Good Optimized Landing Page?

The main aim to creating good optimized landing page is that will work for both PPC and SEO purpose. If you optimize a page in view of organically terms then it will not give us good landing page conversions. There are some more techniques where it makes better performance to deliver PPC traffic to a non-optimized page and we have to do one special design for paid traffic. So follow the above tips to get more PPC traffic and conversion with optimized landing page.