PDF pages are not always required for a site but only in some cases they are necessary such as selling equipment, where there is a need of booklets with instructions for that product. Even though web marketers consider that PDF pages are not well-matched with SEO but Google indexes PDF pages easily. These pages are best ranked if the content in it has long tail keywords.
PDF documents will not have HTML tag structure and confuse Google search engine by their requirement for heavy text documents and preferred keywords. But Google search engine can recognize links in PDF documents while HTML does not have much priority while ranking. That means PDF documents help us in ranking Google only if there is less competition for targeted keywords and in case of narrow search queries. Use of PDF documents will only help us with long-tail keywords, but use of short tail keywords will help us to with-stand our competitors.
Therefore we can understand that PDF is not so good for SEO optimization, but at times it is useful as they are scanned in a better way by search engines and also its format helps in solving problems. Files in PDF format will be valuable for a range of directories. The main benefit of this type of documents is that they can be opened on any device or system without any changes in content. But if PDF files are optimized well with SEO then they can rank better in search engines. If content is used in PDF files for the site then following information will help in ranking better.
Usage of PDF text files:
It has to be noted that PDF files must contain only text and should not include images in it, even text should not be in image format. It will be easy for search engines to recognize text rather than images. If we want to convert document to text then we need to convert it into text using tools as we want to optimize it.
As new version of acrobat reader will not be used by all users so it is better to save file in older Acrobat versions.
Even though webmasters recommend using only HTML, PDF pages are liked by users as they feel easy working with these documents. But to add interactive and social functions HTML is the better option. So in following cases using PDF files can be a better option:
When there are ‘n’ numbers of PDF pages which make sensible to users.
When it is difficult to convert a PDF page into equivalent HTML page.
When there is downloadable content on site.
Whenever cost-benefit ratio does not seem to be reasonable. That is in case of converting PDF pages to HTML pages if they are few in number or to spend money in conversion.
PDF documents will not have HTML tag structure and confuse Google search engine by their requirement for heavy text documents and preferred keywords. But Google search engine can recognize links in PDF documents while HTML does not have much priority while ranking. That means PDF documents help us in ranking Google only if there is less competition for targeted keywords and in case of narrow search queries. Use of PDF documents will only help us with long-tail keywords, but use of short tail keywords will help us to with-stand our competitors.
Therefore we can understand that PDF is not so good for SEO optimization, but at times it is useful as they are scanned in a better way by search engines and also its format helps in solving problems. Files in PDF format will be valuable for a range of directories. The main benefit of this type of documents is that they can be opened on any device or system without any changes in content. But if PDF files are optimized well with SEO then they can rank better in search engines. If content is used in PDF files for the site then following information will help in ranking better.
Usage of PDF text files:
It has to be noted that PDF files must contain only text and should not include images in it, even text should not be in image format. It will be easy for search engines to recognize text rather than images. If we want to convert document to text then we need to convert it into text using tools as we want to optimize it.
Specify Title:
As search engines focus on ‘title’ tag, so it is important to add them in properties and also we can include keywords in it.Prescribe SEO Friendly Document Name:
As name of the file we save with it becomes part of the URL so we need to take care that file name should contain keywords in it.Don’t Forget Standard SEO Methods:
We should not forget standard SEO methods such as placing internal links to PDF pages and from PDF pages to internal links, placing targeted keywords, maintain unique high quality content and image optimization.Reduction of File Size:
Large PDF file size need to be reduced to load faster otherwise it will leave a negative result on users.Duplicate Content has to be Avoided:
When we use HTML and PDF version of the same content it may be useful for short period of time, only if you take steps to avoid problems with duplicate content. While we re-download PDF, changing URL and file name we may receive a duplicate.Don’t Save File to Read in Latest Acrobat Version:
Write Protection:
It is important to make file write protection or else there are chances that anyone can edit and upload the file to site.Even though webmasters recommend using only HTML, PDF pages are liked by users as they feel easy working with these documents. But to add interactive and social functions HTML is the better option. So in following cases using PDF files can be a better option:
When there are ‘n’ numbers of PDF pages which make sensible to users.
When it is difficult to convert a PDF page into equivalent HTML page.
When there is downloadable content on site.
Whenever cost-benefit ratio does not seem to be reasonable. That is in case of converting PDF pages to HTML pages if they are few in number or to spend money in conversion.
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