Annual local search ranking factors survey is the best way to monitor and manage your website up to date. Ranking factors that Google uses to evaluate local search results aren't changed over the past year.
Moz has updated 2013 local search ranking factors after making survey with local search experts. Local search ranking factor annual survey concentrates more on general local ranking factors first, then dives into a specific and negative ranking factors.
When overall ranking factors are considered, page place signals are determined as the most eminent one. Suitable categories, keywords in business titles and proximity come under place page signal factor.
Local hunt ranking factors rank both prominent ranking factors as well as most significant competitor difference makers. So, you need to consider few things to set your local site apart from competitors.
Follow the below check list to differentiate yourself from your competition and make necessary changes to move up your website top in Google search results:
1.Need to concentrate on quality of structured citations.
2.Your domain must contain quality and authority inbound links.
3.Quantity of reviews by potential reviewers.
4.Consistency of structured citations.
5.Quantity of citations from website relevant domains.
6.Domain authority and Page authority of Website.
Moz has updated 2013 local search ranking factors after making survey with local search experts. Local search ranking factor annual survey concentrates more on general local ranking factors first, then dives into a specific and negative ranking factors.
When overall ranking factors are considered, page place signals are determined as the most eminent one. Suitable categories, keywords in business titles and proximity come under place page signal factor.
Local hunt ranking factors rank both prominent ranking factors as well as most significant competitor difference makers. So, you need to consider few things to set your local site apart from competitors.
Follow the below check list to differentiate yourself from your competition and make necessary changes to move up your website top in Google search results:
Check list:
1.Need to concentrate on quality of structured citations.
2.Your domain must contain quality and authority inbound links.
3.Quantity of reviews by potential reviewers.
4.Consistency of structured citations.
5.Quantity of citations from website relevant domains.
6.Domain authority and Page authority of Website.
7.Quantity of structured citations from locally-relevant domains.
According to the search marketer’s survey, the most eminent general factors are page signals, ON page signals, external location signals, link and review signals.
Annual survey absolutely concentrates on how important the qualities of your reviews are, as well as the excellence of the reviewer, such as Yelp Elite reviewers.
While domain authority plays a chief role in normal SEO and it is a bit more difficult with local businesses, especially with the number of new businesses and others changing names.
Many of local businesses are missing the use of domain authority, because new businesses are depending more on local listing traffic. According to the annual survey, your website's domain authority plays a prominent role in ranking factors and dissimilarity makers.
Moz also listed few negative ranking factors, but most of them are expected and predictable factors such as false business location, keyword stuffing in the business name, improper category listing, and multiple place pages.
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