Wednesday, August 7, 2013

Necessity of SMB’s in Email Marketing

As the business is inclining towards digital marketing world, the online marketing is working better on areas like online video marketing as it improves the business with clients. The following image figures out investment of business in digital marketing.
 
One of the major tactics of digital marketing is investing SMB’s in email marketing.
  SMB email marketing is not meant to big business but also for medium and small business. By using step by step wizard system, email marketing allows you to send bulk emails to your contacts. Keep your content in simple template by using graphic designs, select your contacts and send to them.

       
              Figure shows the login page of SMB for email marketing
    
Email marketing is the best way for building relationships with clients in business because it creates direct links to your site with clients instantly and also personalized. With this email marketing, you can send newsletter, company updates, and sales letters.

Features of email marketing are as follows:
  1. Email marketing is easy to create and use.
  2. You can send promotional messages up to 1,000,000 contacts per month.
  3. It’s easy to unsubscribe.
  4. You can personalize the subject and body in email.
  5. You can check the progress of ongoing campaigns.
  6. Comply with spam control
Top benefits of email marketing are:
  1. Increase your sales conversion
  2. Positive Feedback from visitors
  3. Make offline purchases for users
  4. Up-sell and cross-selling of products and services

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