SEO Tactics Die, But SEO Never Will

This article isn’t about review for broadening our brand; it’s all about why we think every statement of SEO's termination misses some foundation about our future.

The Essence of Search

The internet is so large that even Google get weary of counting and it’s increasing in size exponentially. It’s been five years Google has notified the trillion mark, and the article suggests that URL changes now make the potential indexed page count theoretically infinite.

We can't simply print out the internet and read it at our spare time. We need a filter - a way to sieve and classify our collected content and that's basically all that search is. However search develops gradually or whatever happens to Google, the extension of human knowledge is accelerating. Unless we endure a technical deluge, we will need search in particular form for the rest of human history.

Searchers and Searches

Until search exists, there will be two groups of people: 1) People want to search some things and 2) People who want to be found in the search or both and the people who want to be found could be businesses, governments, etc., but for each search there will be some essence who wants themselves to be in good position in search engines.

They want to be established in search which isn't new or unique to online search. What’s unlike to online search is that the process has become so complex that automated techniques governs who gets found, and as the range of knowledge grows, that's not about to alteration. The end result, whenever a system controls who will be found in search and the people who understand that system well sufficiently to help being end up on the results.

This goes across manipulative, black hat practices - data needs to be give a pattern, regulations complied with, and many flinders put into place to make sure that the information should be systems friendly that make a systematic list and filter it. As time passes these systems will get more refined, but they will never be absolute. As long as the search exists, we need experts who can optimize data so that it can be found without difficulty.

SEO Is Not One Tactic

When we say "SEO Is Dead!”, we’re normally reacting to the latest tactical fad or notice from Google. Finally, we can say that SEO is not one strategy and however Google at present dominates the market but SEO never live and die with Google. There's no question that search is changing, and our diligence is hardly out of its state. In the broad feeling, though, the necessity for people who create good information and attract people to that data will outlast any single tactic, any single SEO expert, and even any search engine.