Three Main Factors for Creating a Potent Integrated Marketing Campaign

Planning of two main things will help us in developing a successful marketing campaign and those are:

1. Marketing Plan and

2. Content Plan

Once we examine these two higher level items then we will know how Social Media, SEO, Analytics, Blogging and Content development can work together and will have effect to support in online marketing success. So, planning will give success in enhancing a strategy successfully. But if we fail to plan then we will not be able to execute a strategy successfully.

Organizing Online Marketing:

Online Marketing is larger than Social Media and has to be planned effectively on how channels can work together productively to pass the message efficiently. Following are the four ways to organize the message you want to pass:

Narrative: To communicate our product or services we need to create a story about our product or brand in such a way that it will be attracted by the consumers.

Development: Next after we plan a story then we need to develop a right message in such a way that it reaches right people in the way they desire to grasp the content.

Interaction: Interaction should be through various mediums like Social Media, Blogging and email with uniqueness in messaging in all the platforms.

Planning: We need to develop content calendars and look at new trends and always focus more on marketing activity. It is to be done so that whenever the topic or idea is in mind we can deliver the content at right time without delay.

Blogging Benefits:

Blogs are the perfect medium for marketing because content on this will be updated at a faster rate rather than websites. Blogging has benefits from SEO perspective as well as we can have control over data and message. It can also be used for promoting calls to action and email list which is one of the greatest benefits from the blogs.

Following are some other benefits from using blogs:

SEO efforts can be increased

Long-tail content can be built

Community and Market Education

Communicate High Trust Content

Build Lists, Conversions and Reach

Build Brand Value and Equity

Email Benefits:

Email Marketing is another great way of marketing where in we can segment customers who are interested in our business. We can get email lists of customers by capturing their emails in our blog. Mobile is the great source of emails as most of them check their mails daily thorough cell phones.

Social Media Tips:

Social Media is another great source of advertising which ads more benefits to our marketing efforts. All Social Media sites have their own way of usage but their result is one that is to promote our businesses.

Tips for Planning Phase:

The higher we plan our marketing efforts, higher will be our success. Following are four steps in planning phase for marketing tips:

Doing SEO to the site that is there is needed to rely on SEO’s.

There is a need to create content for long-term as well as daily.

The next step is to create a publishing content.

It is the best thing to always measure our efforts and work more on what we need to do.

If planning our marketing strategy and content strategy has more efforts then we can be highly successful.