Tuesday, June 29, 2010

SEO’s Magic Bullet, What is SEO’s Magic Bullet, Top Five Ranking Factors in Search Engines

There is big contradiction between many SEO’s when a question of Magic bullet comes, few believe the theory of magic bullet exists and few don’t. Well, it’s hard to change one’s belief in the platform of SEO. Let’s leave the existence of magic bullet theory but see what the theory saying and whether points benefit our SEO techniques or not.

Firstly, what is SEO’s Magic Bullet? It’s a process of solving or a magical solution to perplexity problem without any side effects or to say in simple words getting results with a minimum of efforts.  But to a fact there are no big secrets behind SEO.

Blogging is one such magic bullet. It’s nothing new word we heard but yes, there are many benefits behind blogging and can be considered as Magic bullet. Let me explain.

Few months ago, SEOmoz.org released their Search Engine Ranking Factors-2009, which are something like this.

Top five ranking factors

  • Keyword Focused Anchor Text from External Links – 73% (Very High Importance)
  • External Link Popularity - 71% (Very High Importance)
  • Diversity of Link Sources – 67% (Very High Importance)
  • Keyword Use Anywhere in the Title Tag – 66% (Very High Importance)
  • Link Distance from Trusted Domains – 66% (Very High Importance)

According to above statistics we can understand the importance of keyword ranking. And other keyword specific ranking factor is On-Page. See this.

In Title Tag: Importance for the keyword in the title tag is 66% and considered to be very high. Blogging provides an option of generating new webpages continuously, all with keyword-rich title tags. Generally in blogging title tag is taken from headlines and following SEO practices means already integrating keywords anyway.

First word of Title Tag: Importance for keyword using as first word of title tag is very high and of 63%. The very first word always attracts the reader and creates interest. So by positioning the keyword in the beginning always benefits. And choose the keyword keeping first the reader in mind then optimizations.

In Root Domain Name: Importance for keyword using in root domain name is of 60% and considered to be very high. If it is to boost ranking company name through blogging, attach the blog to your sub-directory or sub domain. (Ex. bipsum.com/blog or blog.bipsum.com)

Page-Specific Link Popularity Factors for Ranking:

Keyword-Focused Anchor Text: Very High-Importance of 73%. When we create links, others will use our titles or headlines and this can be another reason for placing keywords in headlines. And many visitors may attract to the anchor text keywords we use.

External Link Popularity: Very High-Importance of 71%. Sharing blog through good social media channels like twitter, face book, digg etc. creates a chance of more quality links and quantity too.

Link Re-Working is also considered to be one of magic bullet. Link reworking is a process of modifications of links from the sites which are already linking to our site.

From the examples explained above, magic bullets main aim is to how rapidly we rank in the top of Google search result. Apart from the above points the main and important things to remember is that content is king and Back links are considerable factors of SEO’s magic bullet.

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