Ways to Evolve Link Building into SEO after Google Penguin 2013 Update:

Penguin 2.0 which has been rolled out is more powerful than the 2012 Penguin release. This again affects owners of small online businesses which are purely dependent only on SEO. To with stand the effect of Penguin 2013, small businesses have to follow the same messages from Google:

A great website has to be built.
Content should be amazing with high end-user value.
Appearance of visitors will be magical.

In real, visitors never come magically but SEO efforts make them to visit the site. That means a site need to have organizational promotion which is possible with SEO such as gaining high ROI than any other marketing strategies.

Long Live Online Marketing:

Webmaster still put their efforts to shift their link building activities in to real time SEO strategy. But now in 2013 SEO is an integral of online marketing and is no longer a standalone activity. Previously SEO was about tuning a website for optimal consumption by spiders where as in present SEO means earning recognition, social spread and backlinks from best sites with the help of content marketing.
In comparison, SEO was one-time but now it is on-going. It was isolated but now it is integrated and it was technical where as now it is strategic.

Real SEO:

Practical activities need to be done frequently to achieve Real SEO and this will be the prescription for those who are feared of Penguin 2013. Following are the tips to be taken care of:
Identify the demand of audience continually.
Content Marketing
Work on Brand
Syndicate

Summary:

Penguin 2013 feared many small business owners who depend on SEO, but as per now SEO is one of the best online marketing channels. Real SEO makes a path for those business owners who wish to invest in long-term SEO. Real SEO makes webmasters to prepare their sites for future updates of Penguin also. It also helps in well-researched, end-user focused content marketing that provides strong audience value.