As we all know that Penguin 2.0 is live and webmasters and SEOs are mostly talking about that. There is some misunderstanding about Penguin 2.0 that drive us absolutely crazy.
Matt Cutts in latest video talks about Penguin 2.0 that how it will be "more extensive" and how it goes deeper and results in more of an impact than Penguin 1.0.
So what does this new update focus on?
Advertorials
Black Hat techniques
Link spam
Hacked sites
Authority
The SEO society is rendering "goes deeper" to signify that Penguin 1.0 only impacted the home pages of a website which is completely untrue. Deeper has nothing to do with that. Those sites which hit by Penguin 1.0 knows very well that how their whole site suffered, not just their home page.
What Matt signifies by "deeper" is that Google is going deeper impact on their index, link graph and other sites will get affected more than the previous update. The impact is not only for a specific web site but also for other general sites.
For example, Ross Hudgens tweeted "Penguin 1.0 targets only homepage, 2 goes much deeper." The Webmaster has confused about it also. It is quite wrong that the impact is only on the home page of sites.
The whole confusion started from, via TWIG, where Matt said that Penguin looks at the home page of the website but it may mean that it analyzed the links of the home page. But anyone who had hit by Penguin noticed that their whole site ranking suffered and not just homepage.
Matt Cutts in latest video talks about Penguin 2.0 that how it will be "more extensive" and how it goes deeper and results in more of an impact than Penguin 1.0.
So what does this new update focus on?
Advertorials
Black Hat techniques
Link spam
Hacked sites
Authority
The SEO society is rendering "goes deeper" to signify that Penguin 1.0 only impacted the home pages of a website which is completely untrue. Deeper has nothing to do with that. Those sites which hit by Penguin 1.0 knows very well that how their whole site suffered, not just their home page.
What Matt signifies by "deeper" is that Google is going deeper impact on their index, link graph and other sites will get affected more than the previous update. The impact is not only for a specific web site but also for other general sites.
For example, Ross Hudgens tweeted "Penguin 1.0 targets only homepage, 2 goes much deeper." The Webmaster has confused about it also. It is quite wrong that the impact is only on the home page of sites.
The whole confusion started from, via TWIG, where Matt said that Penguin looks at the home page of the website but it may mean that it analyzed the links of the home page. But anyone who had hit by Penguin noticed that their whole site ranking suffered and not just homepage.
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