Google AdWords has announced a new tool that integrates functionality of both google keyword and adwords traffic estimator tools to guide advertisers for finding target keywords for their new PPC campaigns or ad groups and this new tool is named as "Keyword Planner".
The new tool replaces both keyword tool and Adwords traffic estimator tool. This tool helps you to choose bids and budgets for your new or existing campaign. If you are new to the online advertising, this keyword planner tool will help you for a successful campaign and this has wizard type interface feature.
To start up campaign with Keyword Planner tool, you have to pick one of the following cases:
Search for keyword and ad group ideas
Enter or upload keywords to get estimates
Multiply keyword lists to get estimates
The new Keyword Planner tool behaves like a standard keyword research tool and it provides relevant keywords for searching and picking to add it to your adwords account. It provides features like:
Keyword Search Option: You can pick up new keywords to add to your new campaigns based on following factors such as, product/service you are marketing, your landing page URL and your product category.
Keyword statistics and performance estimates: You need to specify options such as region, language and search network to get accurate PPC results for each keyword.
Keyword filters: You can even exclude or include the keywords that exist already in your account. Based on various terms such as average CPC and monthly search volume, you can reduce your keyword list.
Group view and list view: Through Keyword Planner you can view keywords as list which is there in keyword tool or you can view them in a group according to the relevancy.
With these features the new keyword planner tool looks like more robust than previous tools.
In Keyword Planner tool, you can start the new campaign with your own keyword list instead of using Google Keyword Suggestion Tool. You can transfer your own keyword list into the Keyword Planner interface and can do all the same keyword researching tasks like make use of keywords, get estimates, filtering keywords and more.
This new tool currently available in few adwords accounts. Check your tools and analysis bar in adwords account for keyword planner. Google says that they are planning to roll out this tool to more accounts as soon as possible.
The new tool replaces both keyword tool and Adwords traffic estimator tool. This tool helps you to choose bids and budgets for your new or existing campaign. If you are new to the online advertising, this keyword planner tool will help you for a successful campaign and this has wizard type interface feature.
To start up campaign with Keyword Planner tool, you have to pick one of the following cases:
Search for keyword and ad group ideas
Enter or upload keywords to get estimates
Multiply keyword lists to get estimates
1. Search for keyword and ad group ideas
The new Keyword Planner tool behaves like a standard keyword research tool and it provides relevant keywords for searching and picking to add it to your adwords account. It provides features like:
Keyword Search Option: You can pick up new keywords to add to your new campaigns based on following factors such as, product/service you are marketing, your landing page URL and your product category.
Keyword statistics and performance estimates: You need to specify options such as region, language and search network to get accurate PPC results for each keyword.
Keyword filters: You can even exclude or include the keywords that exist already in your account. Based on various terms such as average CPC and monthly search volume, you can reduce your keyword list.
Group view and list view: Through Keyword Planner you can view keywords as list which is there in keyword tool or you can view them in a group according to the relevancy.
With these features the new keyword planner tool looks like more robust than previous tools.
2. Getting Estimates & Reviewing Your Plan
You have to give information to Google to customize your estimates because keyword volume and bid estimates are based on budget, bid and location. Keyword Planner displays Clicks, Impressions, Average ad position and costs according to estimation report.3. Create Campaigns Based On Your Own Keyword List
In Keyword Planner tool, you can start the new campaign with your own keyword list instead of using Google Keyword Suggestion Tool. You can transfer your own keyword list into the Keyword Planner interface and can do all the same keyword researching tasks like make use of keywords, get estimates, filtering keywords and more.
4. New Keyword Mash-Up Capability
Final way of running through keyword Planner is to mash-up multiple keyword list and this new feature is not available in Google keyword tool or traffic estimator. Consider an example, you can multiply bunch of colors and names to get a combined single list and then clicking on the Get Estimates button switches you to the workbench area.
Conclusion
The new keyword tool supports different workflows for creating ad groups and campaigns based on your existing lists. It provides a reliable user experience by integrating functionalities of keyword selection, grouping, analysis and filtering aspects of the keyword selection workflow.This new tool currently available in few adwords accounts. Check your tools and analysis bar in adwords account for keyword planner. Google says that they are planning to roll out this tool to more accounts as soon as possible.
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