1. Keep it simple and short.
2. Let users know what the email is about.
3. Use low resolution graphics to capture their attention
4. Have a call-to-action.
5. Personalize it.
6. Your corporate identity should drive the look and feel.
7. Use the proper heading and sub-heading in template.
8. Underscore links and make them in a different color.
9. Avoid too many colors. They tend to fight each other.
10. Highlight call-to-action so users will focus on it.
11. Emphasize other content carefully.
12. Offer useful information
13. Use the content related to the email and useful for visitors.
14. Use the similar newsletter design template for at least 4 months at a time to advantage from brand awareness.
15. Target your best leads, email to a select few to get a better response
16. For an enhanced response, connect your content to events and mailings that are taking place.
17. Use similar font for all the copy, bolds and italics to headers and proper names.
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