If we consider data as well as profit driven methodology in
marketing, then we will be successful in earning high returns and forgetting
that we are dealing with people, but just thinking them as simple transactions.
But if we look out for loyalty, than it is the time to change our attitude. So
now let us look at the benefits that help us in our long-term achievement than
simple transactional model what we are using.
Let us consider a marketer with high intention to get
successful in the market but he does the same mistake of looking each
opportunity by approaching in the similar way. If he wish for partnerships then
approaches them with only one intention of developing the business. If he
browses for blogs which might contribute to his business then he aims to get
guest post opportunity with a chance to earn a link. If he analyses his site
than he carefully observes the landing pages and checks customers, potential
customers who are visiting their site and says that what can be the largest
percentage of people that will be able to probably transform into sales?.
If the marketer visits conferences than he will have
questions in this way “How should I speak their?”, “Is there need for me to
sponsor?” or else “How can I get high number of customers from this event? And
how should I cover my business on press, media and bloggers? What are the ways
to turn this advertising platform into ROI? What can be different ways to
convert people on social media who show interest in my topic into my customers
by amplifying content?” In the above transactional way a marketer will look
into things in marketing field.
All these are very important things to deal with and are the
good tactics but this is the view which says that all these people make an
opportunity for earning money. Transactional relationships are just a chance to
make money and are viewed with the idea what is the way that you can become my
earning opportunity? But this is the ugliest way of thinking and it means we
are just treating people merely as conduits either to attract or become our
customer. But if we think in this transactional way then we ourselves are
pushing into trouble in long-term as well as short-term success.
It will be a funny idea to know how inverse correlation
works does well. There are chances of our brand being abandoned if we go with
transactional model and there are chances that people as well as customers are
going to abandon the brand because it will not be the best transaction for them
as they are not going to have a prerequisite relation.
It is known that in long term high number of people can be
magnified, amplified with nice things told and helps when they do not require
because they are maintaining relation with the brand. But if we miss this than
it should be fly wheel with things in SEO such as Social Media, content
marketing which just becomes a transactional model just similar to paid
advertising. In this process we will be losing tons of benefits that we will be
getting from inbound channels so it is best to quit this idea.
Instead of going with this process it would be better if we
seek common ground with every kind of relationship that we are going to build
and seek out common ground apart from only this particular relationship. So it
can be concluded that if these things are followed and adjust the way we
outreach the process of dealing with social media marketing, business
development, way of advertising placements and others than we will be able to
see high return on investments.
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