Google Starts Penalizing Sites for Rich Snippet Spam

If you employ the rich snippets on your sites, be aware that Google is now penalizing sites for using duplicate structured data markup.

The new warning message was initially touched in a Google Webmaster Central forum from a user asking regarding clarification about the warning message and what problem could be. It is a manual action consequence based on the inappropriate usage of markups, not considering whether it was intentionally spam or just an error.

The warning message will appear in users Google webmaster tool account if they have manual action is required:

Just include techniques such as marking up content that is not indexed or visible to users, unrelated or deceptive content or other manipulative actions that violate Google's Rich Snippet Quality guidelines.
Google's Matt Cutts recently posted in the social media about changes in google penalties related to rich snippets.

Rich snippets will be revamped and also are dialed back on those sites which are capable of displaying rich snippets.

The new penalizing may affect websites that are misusing rich snippets such as including authorship on homepages and reviews on those pages that has no reviews. But there was evidence that Google has tried to educate webmasters how to add debugging support for structured data.

If you're unsure that you’re using rich snippets correctly, the foremost affair you need should check your Webmaster Tools account and if there are any topics that are shown up. To assist the site proprietors to carry out structured data correctly google is including videos in the help region.

Submit Scraper Sites That Outrank You on Google

Scraper sites are those sites that copy other website data and post it in their own website or blog as their own, that have ban by webmaster from many years.

Even though the original should rank well in search engine since they are the original source, but often times the scraper sites ranking well than source content, usually because those sites use spam methods to rank their content.

 

Even worse case is that original source content not rank well in search engine while scraper website ranks well.

Google now released new Scraper Report form where site owner can submit scrapers sites by providing google with source url where the content was taken and the url of the other site the  content is republished and the keywords it ranking.

Google is also asking site owners to confirming that the website is following the webmaster guidelines before submitting, although the other webmasters are well aware of Google webmaster guidelines and how to find penalties in their accounts.

Sometimes scraper sites are not ranking well for top keywords, but there enough that ranking in top 10 or so, and can be more common on Google's search results when you go beyond page 2. The only way to remove the scraper site from search results by filling to DMCA report.

Is there other way instead of filling to DMCA to out the scraper sites out of search results? Are they using it to improve the algorithms to try and determine where the original content is versus copied content? But google not saying anything, we can suspect the google updating the algorithm by seeing why scrapers are ranking well.

Webspam team leader of Google Matt Cutts asked for examples the small website that are not ranking well in search engine being a high quality site, although that those submissions would not affect the ranking in search engine.

It's great that google looking the scrapers website because it has been pretty annoying for site owners are not ranking well in search engine from many years.

This is not first google has asked for help from scrapers, and in 2011 google has tried the scrapers algorithmically.

Hopefully we have to wait for a fresh update on how scrapers are controlled with a future algorithm update by Google.

4 Tips to Effectively Localize Your Search Marketing

Localizing search attempt is an immense method, which helps advertisers to promote next level from their direct response marketing. From big brands with physical store locations, to license model companies, to company-dealer association, localized search allows advertisers to give the majority upto date info to searchers and helps efficiently channel digital traffic into brick-and-mortar stores for offline buy, support, or even just pick-up.

Traditionally, search marketing has had a main goal to move people to the website so that they can buy online. However, the required thing is, to use paid marketing dollars on PPC is fast developing.

With the propagation of mobile devices and digitally associated users on the go, paid search is the new "phone book" right now, search real-estate isrestricted on mobile devices, manufacturer it even harder to organically display on the first page for more general non-brand searches.

There are numerous advantages which help in localizing your company’s search efforts. Modify messaging for users in a specific market can share info the right per store promotional info and even lead to inventive marketing plans like "offline flash sales," only communicated digitally.

When specific market locations are performing well, you can use PPC to passionate budding customers for peak store locations and take advantage of physicality. In another way, markets which are performing than expected can improve their store presence with the help of supplemental advertising efforts.

This can use across numerous types of advertisers:

• National companies can help local franchisees, get better customer messaging, and restrict wasted ad use by local businesses that aren't certainly digitally acumen.
• Manufacturers who function with dealers in a straight line can use their PPC to help create new likelihood for topmost partners locally, bottom line is that to improve relationships.
• Restaurants with multiple locations can get to on-the-go users and get topmost of intelligence with the majority local and up-to-date advancement in that key importance of the customer decision-making process.

Here are 4 tips to achieve a desired result "localize" your search marketing:

1. Organize Your Campaign Structure

The structure of your campaign should be built on how your store locality is consisting of, and how you scheme to allot budgets.

2. Determine a Comprehensive Search Structure and Keyword List

Apply this to all retailers in order to get better order. It is best way to use Kenshoo's profile system where it will be group multiple campaigns into location-based groups that uses localized optimization which should also allow customized bidding strategies as per the market.

3. Customize Your Messaging by Market

For organizations with one or more offline locations, advancement tends needed to be modified based on rivalry within that market. Coordinating search messaging with more local marketing define strategy allows organizations to take advantage of on the buzz cause by more traditional efforts.

4. Clearly Define Your Goals for Individual Markets

When feasible, ask yourself in what way this KPI can be effectively measured in investigated and if there is a way to quality offline KPIs back to search campaigns where economy is being spent locally. Data visualization tools like Tableau are an outstanding way to take geographic statistics and predict in a user easy-going way for making conclusion.

Google Starts Penalizing Sites for Rich Snippet Spam

If you employ the rich snippets on your sites, be aware that Google is now penalizing sites for using duplicate structured data markup.

The new warning message was initially touched in a Google Webmaster Central forum from a user asking regarding clarification about the warning message and what problem could be. It is a manual action consequence based on the inappropriate usage of markups, not considering whether it was intentionally spam or just an error.

The warning message will appear in users Google webmaster tool account if they have manual action is required:

Just include techniques such as marking up content that is not indexed or visible to users, unrelated or deceptive content or other manipulative actions that violate Google's Rich Snippet Quality guidelines.

Google's Matt Cutts recently posted in the social media about changes in google penalties related to rich snippets.

Rich snippets will be revamped and also are dialed back on those sites which are capable of displaying rich snippets.

The new penalizing may affect websites that are misusing rich snippets such as including authorship on homepages and reviews on those pages that has no reviews. But there was evidence that Google has tried to educate webmasters how to add debugging support for structured data.

If you're unsure that you’re using rich snippets correctly, the foremost affair you need should check your Webmaster Tools account and if there are any topics that are shown up. To assist the site proprietors to carry out structured data correctly google is including videos in the help region