When developing a website, you need to consider some basic SEO points.
1. Choose and Optimize Your Domain Name
The first step is to select a domain name that goes according to the theme of website services. For example: If your website is providing the services on branding, then your domain name must consist of that brand name. Choose the suffix (.com, co.uk, .org, co.in, .gov ... etc) that itself displays the website that belongs to a particular country or an organization.
2. On Page Optimization
After booking the Domain, its time to start the website development. In the development process, You need to follow some on page optimization rules.
- Title (It shows the brief information provided by the webpage).
- Description (Complete description of the webpage).
- Keywords (List of keywords that the webpage consists of).
- Heading tags (H1, H2, H3 ...etc).
- Create a Sitemap.xml (for Google & Bing Webmaster Tools), Static sitemap file for crawling purpose.
- Create RSS feeds file.
- Write relevant & unique content for each page.
- W3C validations for error free website.
- Image alt tags.
- Internal navigation.
- Security to customer login credentials.
3. Integrate with Social Media
Social media websites provide interaction between website and visitors. It enables to create and share the information, exchange opinions, commenting on content, online discussions among themselves in virtual communities and networks. Social media is now famous to search the information as well as search for brand and services. Once the website is developed it is important to interact in social media websites. Here are few social media websites list:
Social Media Websites List
- Google+
- Delicious
- Digg
- Yelp
- MySoace
- Youtube
- Tumblr
4. Develop the Site For Visitors, Not Just For Search Engines
A website developed should be visitors friendly and not for search engines friendly.This can be done by avoiding over stuffing of your targeted keywords in website. If you follow these tips, search engines will automatically crawl your websites. Avoid black hat SEO or else it may block your site from search engines. Ensure that your website navigates easily through your pages to visitors. View your content, interactions with the on page elements like buttons, applications, form and etc. and make sure that your website page load is very fast. If your site is loading slow then visitors may spend less time on your site.
5. Write Quality & Unique Content Before and After Launch of Website
Upload the quality articles and make sure the content is unique. You may give internal links in articles. If you daily update the fresh and unique content in your website, search engines crawl your website. You can regularly upload the content even in blogs and aim for quality in your content.
6. Get Started on Link Building
After all the above steps, starts the link building that include directory submissions, blog commenting, forums discussion etc. The link building must be done with the partnering websites that provide same services as of your website. Getting this type of back links is essential and the process is really challenging but if you get the links from same industry sites it will be rewarded by search engines. You can also do link building activities like interacting with customers through social media, blogspots and online discussion forums.
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