Quality Content Factors

List of Factors for Quality Content

Search engines catch up with quality content. For google, content is a ranking factor? How is the content helpful to the publishers cop? Recently search giant released list of unhelpful questions. With these questions, need to follow these before going to develop the content by publisher.

Help The User to Complete A Specific Task

Develop the content with the combination of defined keywords and user intent combination, rather than using random keywords. First understand the user intent and then organize the keywords. It leads quality content.

Organize Limited Subsections

Google algorithms updates are against keyword stuffing. So avoid keyword stuffing and concentrate on relevant keywords then structuring each with subsections.

Write A Strong Title & H1

It is very important of writing title and h1 tag for the content. It must tell the user what the content is having as a piece of information. So be clear while preparing title and h1.

Ask Yourself If You Would Share It

Quality content is inherits and spreadable information. Question yourself as "Is this content sharable in your circle that means social network?

Make Sure It’s Relevant

After completion of the content make sure the content is relevant or not. Don’t be comprised with the relevant content.

Check Word Content

Word count is different in various Medias. In terms of ranking longer content is better with social media, sharing content with 1000+ words. At last user experience is always high priority. So develop the content in full-fledge.

Proofread

After developing the content, double check with spelling and grammar mistakes by professionals or yourself.

Link To Good Sources

Give a link to relevant pages which are the anchor tags in the middle of the content.

Unique Content

Unique content will give value to user as well as search engines.

Follow above tips when writing a content and get the best ranking in search engines.

2015 SEO Tactics

Search Engines Strategies in 2015

Top search engines are developing their algorithms gradually. According these algorithms webmasters should improve their skills parallel. Why SEO been used, because to get good return investment i.e. ROI. So follow below tips to get best ROI.

1. Creating Incredible Content That Earns Links

In terms of search engines, inbound links are influenced to rank in SERP. Try to get the links from high quality websites. Getting the links from relevant websites will not be helpful to SEO but also with referral traffic. With referral traffic business will receive more sales and brand exposure. So create great and unique content that must be shared by people.

2. Co-Citation Links

Regularly search engine bots, crawls your websites along with competitors. This tells that your site is related to niche. Try to get the links from those niches.

3. Broken Link Building Method

Fix the broken links in your niche websites. It is a good white hat SEO technique. It will work if your content is good to replace with lost content. First find out broken links in your niche then communicate with that niche to recommend an alternative to the broken link.

4. Link Reclamation

Link reclamation is a technique to get the new links by finding 404 links to your business site and to be fixed by the publishers.

5. Link Outreach

It is an old technique but best one. In this technique, find out your niche contact information and communicate with them politely for a link.

6. Competitor Analysis

Every webmaster will analysis their competitor on regular basis. Analyze competitor links and try to get the links from those referring sites also.

7. Focus on ROI Instead of Keyword Rankings

Your targeting keyword is ranking well in SERP but not a part of successful SEO. Try to rank at first position for many related keywords that have no real ROI. So focus on your business metrics that brings conversions.

8. Mobile SEO

Mobile is a popular device now a day and mobile usage also been increasing year by year. So develop the business site for mobile portability. It will bring new customers.

Online Reputation Management

Online Reputation Management Meaning / Definition

What is online reputation management? It is a online business process which include establishing the business, maintaining, modifying and observing publicly of individual or organization. Reputation management is impact or maintaining of an individual or business's reputation. Originally it came from public relations term but when considering to internet terminology it is “Online Reputation Management” (ORM).

Most business persons didn’t give importance to ORM until the time. Need to get the knowledge of online reputation management before the business gets into negative reviews appear in SERP’s.

ORM is a dirty business. Our competitors may create fake reviews and negative feedback. With this process, our business reputation will be spoiled. If a bad complaint appears at the first page, it may lose many customers.

Claim Your Business Profiles

Famous search engine, Google suggest's positive content post as a method for reputation management. Parasite hosting are refered to business websites with high trust and authority that give the permission towards self-publishing of content. Below are some parasite hosts,

• Facebook
• Foursquare
• Google+
• LinkedIn
• Pinterest
• Quora
• Tumblr
• Twitter
• Yelp
• YouTube

Very important suggestion is to claim all available profiles.

Create & Optimize Content

• Write and optimize the content which is to be posted in bio page.
• Add sub-domain(s) and optimized content (Ex: Reviews.YourDomain.com).
• Implement Goolgle+ authorship.

When optimizing the content use below features.

• Brand Name(s) + Category.
• Brand Name(s) + Top Products.
• Brand Name(s) + Google Suggested Phrases (Ex: Brand Name Scam, Brand Name Reviews)

Create a Social Media Policy

Now social media is adding new features to online reputation management. If business owner or employees who are not having knowledge on ORM, it will lead to inappropriate. So having knowledge on social media policy is good business. Educate about the social media policy to every employee to prevent missteps.

What to Monitor

Need to observe below things,

• Company Name
• Brand Name(s)
• Key Employee Name(s)
• Persona / User Name(s)

How to Monitor

Below are some suggesting tools:

• Google Web Alerts – found in the Google Dashboard > Me on the Web
• Yahoo Alerts
• Mention.net
• Naymz
• Rankur
• Twitter Search
• Google Search

Manually, review on regular time period for any negative reviews or feedbacks.

Conclusion

Make communication with customers is high priority in your organization on regular basis. Make social media policy in place and follow those. Make a deal with the public which includes golden rules of principles. These tips and advices will avoid your business negative reputation.