Online Reputation Management

Online Reputation Management Meaning / Definition

What is online reputation management? It is a online business process which include establishing the business, maintaining, modifying and observing publicly of individual or organization. Reputation management is impact or maintaining of an individual or business's reputation. Originally it came from public relations term but when considering to internet terminology it is “Online Reputation Management” (ORM).

Most business persons didn’t give importance to ORM until the time. Need to get the knowledge of online reputation management before the business gets into negative reviews appear in SERP’s.

ORM is a dirty business. Our competitors may create fake reviews and negative feedback. With this process, our business reputation will be spoiled. If a bad complaint appears at the first page, it may lose many customers.

Claim Your Business Profiles

Famous search engine, Google suggest's positive content post as a method for reputation management. Parasite hosting are refered to business websites with high trust and authority that give the permission towards self-publishing of content. Below are some parasite hosts,

• Facebook
• Foursquare
• Google+
• LinkedIn
• Pinterest
• Quora
• Tumblr
• Twitter
• Yelp
• YouTube

Very important suggestion is to claim all available profiles.

Create & Optimize Content

• Write and optimize the content which is to be posted in bio page.
• Add sub-domain(s) and optimized content (Ex: Reviews.YourDomain.com).
• Implement Goolgle+ authorship.

When optimizing the content use below features.

• Brand Name(s) + Category.
• Brand Name(s) + Top Products.
• Brand Name(s) + Google Suggested Phrases (Ex: Brand Name Scam, Brand Name Reviews)

Create a Social Media Policy

Now social media is adding new features to online reputation management. If business owner or employees who are not having knowledge on ORM, it will lead to inappropriate. So having knowledge on social media policy is good business. Educate about the social media policy to every employee to prevent missteps.

What to Monitor

Need to observe below things,

• Company Name
• Brand Name(s)
• Key Employee Name(s)
• Persona / User Name(s)

How to Monitor

Below are some suggesting tools:

• Google Web Alerts – found in the Google Dashboard > Me on the Web
• Yahoo Alerts
• Mention.net
• Naymz
• Rankur
• Twitter Search
• Google Search

Manually, review on regular time period for any negative reviews or feedbacks.

Conclusion

Make communication with customers is high priority in your organization on regular basis. Make social media policy in place and follow those. Make a deal with the public which includes golden rules of principles. These tips and advices will avoid your business negative reputation.