Thursday, June 6, 2013

Penguin 4 Is Now Live

On May 22nd 2013, Penguin 4 algorithm was updated by Google. In this algorithm, Google used penguin 2 algorithm and technology. This algorithm mainly targets the web spam websites which impacts 2.3% of queries. Google says that it is a new generation of technology that should better stop spam.

Google web spam team head Matt Cutts says, 2.3% of English queries or search terms will be noticeably impacted by penguin 4 update. This change will effect in all language websites all over the world. But the penguin 4 update impact differs from language to language. E.g. languages with more web spam will see more impact.

Previous Penguin Updates:

Penguin updates started from 2012 and continues till now. Below is the previous penguin versions rolled out by Google.

1. Penguin 1 Rolled out on April 24, 2012 (impacting - 3.1% of queries)
2.Penguin 2 Rolled out on May 26, 2012 (impacting - less than 0.1%)
3. Penguin 3 Rolled out on October 5, 2012 (impacting - 0.3% of queries)
4. Penguin 4 Rolled out on May 22, 2013 (impacting - 2.3% of queries)

First update was a basic update. From second version, it focused on data refresh and same basic penguin algorithm. But compared with the previous versions, penguin 4 is a major update by Google.

Penguin 2.0 Goes Deeper, Impacting More Webmasters

Penguin is a major update that goes deeper than the previous penguin updates. This will impact many more SEO's and Google webmasters when compared with the old versions.

Now Google gives a form to tell any web spam sites that you have to report through a form. This means, if you see any spam web site, you can inform to Google, then Google web spam team will check thoroughly and take a discussion on that site. The form is; http://bit.ly/penguinspamreport

Conclusion:

So be steady to face the penguin updates and update your website as per penguin updates. Don't use any black hat techniques as it will effect in the future. My advice is to bring the back links from themed websites and refresh your content regularly in your websites.

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