How to Improve Your Outreaching Emails Response Rates

   In modern SEO world the tools such as Gmail, link prospector and others play a prominent role as website owners and content producers are dependent on most of the part of link building. In link building, sending and receiving quality emails plays vital role as it has impact on the response rate of email. Even though you are sending emails to acquire links, quality matters a lot.

To improve your email quality and response rates consider the following factors:

1. Use Branded Email:

   On a daily basis most of the people receive emails for direct and indirect links and you may not get response if those emails have free email address from yahoo or Gmail etc. You should try to send emails from your company email address. This shows that the email is originally from the company and not through any bulk email sending software. By using your branded email address it gives trust and chance to open and see your email.

2. Contact People Not Brands:

   You may not get responses for your emails if you do not target right people. It would be difficult to target right people where there are several persons for various jobs in big companies. By targeting right people you can improve the rate of response for your emails. This can be done by using social media sites like Facebook or Twitter to connect with them and email them.

3.Spend Time on the Subject Line:

   Most of the people do not spend time and consider subject line as unimportant. You may not receive the response rate that you look for if you do not spend time in creating the subject line of email. A best subject line must be interesting for recipient to open it and see the message.
Let us see an example for wrong and correct way of subject lines:
Wrong way
Hey checkout this life changing email for you
Right way
Hey Mike, Would appreciate your response on my latest post about link building

4. Personalized, Personalized and Personalized:

   Writing only the name of the recipient in the email is not enough. You need to be personalized by spending time to find about the recipient and write in the email. By this you can increase your outreaching emails response rate.
   For example, your email should be like this:
Hello Mike,

I was going through your blog post last night and it was amazing how you differentiated good content and a great one. The idea of marketing a great content was impressive.

After reading that blog post I thought to write the case study about it to follow your idea. Here is the link of my post [post link]. I would love if you can take some time and share your views about it.

Looking forward to see your comment on the blog post.

Regards,
Lalit.

5. Keep it Simple and Quick:

   In these days people do not have time to read huge content in the email. So, your email should be short and simple. The recipient can read and respond easily if you write an email which is of maximum two paragraphs. If you write long emails the response rate of your emails decreases because people have no time to read such long emails. If you draft your email simple and short you can get response for your outreaching emails quickly.

6. Follow Up Once:

   If you didn't get a response back when you send the email you can follow up the email after 2 days so that the people who forget to reply may see the mail and respond to you. Your follow up email to the recipient should be in a kind way and not irritate the user.

Conclusion:

Sending emails seems to be an easy task but the above factors should be considered when doing it for businesses. Most people forget these important factors by which you can receive higher response rate.