Bing Ads gets few updates like new filter options in the campaigns, search query reports, visibility of appealable ads and keyword competition values. Bing advertisers in UK had the feature for keyword suggestions. Bing new features updates are given below:
The following screenshot shows the new filter option in the opportunities tab.
You can find some of the examples of stop words and additional characters in the below screenshot:
Search query report would be helpful for the advertisers to refine keyword and negative keyword lists and enables them to see the performance of individual search term and optimize them.
For example let us see the difference between previous and new search query reports.
When "learn golf" keyword is targeted and golf teaching center at Seattle is bidding this keyword the search terms such as "learn golf in Seattle", "where to learn golf in Seattle" and "how to learn golf in Seattle" generates clicks. The previous search query reports would only show the search term "learn golf Seattle" but the new search query reports include the stop words.
Advertisers can view the keyword competition values and know which are less and more competitive using this new column. The average number of advertisers who are participating and getting the impressions for the keywords in various aspects is the competition score.
New Filter Options:
The advertisers can search and filter by using new filtering options which is under the Opportunities tab in the Campaigns page. You can see keyword suggestions and a set of bids which meets the criteria of the campaign without looking for any individual suggestions.The following screenshot shows the new filter option in the opportunities tab.
Improved Search Query Reports:
Search Query Report is crucial and vital tool for every Campaign Manager. You can use this report to identify the various opportunities for the new keywords and adjust their bids to maximize ROI and also to control the search traffic which is engaged with your campaign. You can find stop words and additional characters in the new search query report of Bing Ads.You can find some of the examples of stop words and additional characters in the below screenshot:
Search query report would be helpful for the advertisers to refine keyword and negative keyword lists and enables them to see the performance of individual search term and optimize them.
For example let us see the difference between previous and new search query reports.
When "learn golf" keyword is targeted and golf teaching center at Seattle is bidding this keyword the search terms such as "learn golf in Seattle", "where to learn golf in Seattle" and "how to learn golf in Seattle" generates clicks. The previous search query reports would only show the search term "learn golf Seattle" but the new search query reports include the stop words.
More Visibility with Appealable Ads:
Earlier, the advertiser could not appeal the ad if an ad was approved in few countries and disapproved in other countries. But now the ads whose status is Active Appealable can be appealed. Bing shows the Active Limited error message outside the status column separately for the ads which are approved in some countries and disapproved in other countries. The appealable keyword status has been turned over to Active Appealable to know whether an ad is active or not.
Keyword Competition Insight:
A new column for competition scores to specific keywords has been added under opportunities tab in the Campaigns page.
Advertisers can view the keyword competition values and know which are less and more competitive using this new column. The average number of advertisers who are participating and getting the impressions for the keywords in various aspects is the competition score.
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