Robots.txt

Robots Exclusion standard which is commonly known as robots.txt is a file used to index part of a web page which is useful and not to index a part of web page or whole by search engines. This robots.txt file follows set of rules and regulations for crawling a web page by crawlers. This file must be placed in a root level of a website. If web owner doesn't specify this file in website's root level then the whole site can be crawled by crawlers.
Syntax for robots.txt file: http://www.domain.com/robots.txt

    Structure of robots.txt file consist of user-agent and disallow. With these web owners can restrict the crawlers in indexing the web pages of a particular site that which can be excluded in crawling by web robots and which part can be indexed.
   
Few examples for robot.txt file using user-agent and disallow are: 

1. User-agent: *
   Disallow:
The above example meant that all search robots can visit all files of a website since * includes all robots.

2. User-agent: *
   Disallow: /
The above example is meant to exclude the whole website by all search robots if placed in a robots.txt file.

3. User-agent: *
  Disallow: /temp/
  Disallow: /cgi-bin/
This example is meant to not to crawl the specified folders. Here 'temp' and 'cig-bin' excluded in crawling by all robots.

4. User-agent: *
  Disallow: /directory/
This meant to not to crawl the specific directory by all robots mentioned in robots.txt file.

5. User-agent: x robot
   Disallow: /
The above example represents that 'x robot' excludes in crawling the entire site.

Google’s New Upgrade Center For Enhanced Campaigns

    Google came out with a new update in Google Adwords for advertisers using enhanced campaigns. To save your precious time and make your role little bit easier, Google introduced a new upgrade center in Google Adwords. You can find this new upgrade center in the campaign area.

    Through enhanced campaigns, you can reach target customers with the proper ads based on the customers’ requirement and no need to set up and manage several campaigns. You can find new upgrade center at the left side on the campaigns bar.

    New upgrade center makes advertisers to control several campaigns simultaneously and it combines selected campaigns in few easy steps. You can use the new upgrade center in two ways:

Bulk Upgrade:

1. Multiple campaigns
2. Choose a mobile bid adjustment
3. Check traffic estimates.
4. Lastly, it is easy to upgrade different or individual campaigns at a time.

    Second way is, merge and upgrade. If you have campaigns with similar keywords and target locations, new upgrade center identifies them and merges possible campaigns.

     For merged campaigns, you have to adjust settings and ad groups, extensions etc. Ad groups and budget terms will be combined by default.

     Within few weeks the new upgrade center is going to be introduced for the advertisers and starts upgrading all campaigns to enhanced campaigns. Marketers have to reach target people with relevant ads across all devices.

Google Shopping Feed, Cost and PPC Best Practices

Google shopping is an online campaign where it helps to buy and sell products. Google shopping depends upon three major factors of Google campaign: your product data, spending on PPC campaign and what your PPC is on Google Shopping.

What is Google Shopping Data Feed

It is a simple spreadsheet where you can have all your products information. Google shopping data feed is must in order to regularly update the product data, when you change name, category image, and price.
Even though Google shopping is managed by adwords account it must be sent to merchant centre.

How to Optimize Google Shopping Data Feed

The product listing ads which display in search depends on CPC, product information and data feed. Google matches merchants list with its best consumer search terms. The product titles and product descriptions gives the information for which shoppers are looking for.

Google Shopping Feed Product Titles and Descriptions

While writing product title and description you should think about what shoppers are searching for in terms of brand.

When you prepared the terms which you want to include in product title and description in Google data feed, then you can keep those keywords in title and descriptions. In which Google appears the data feed product titles and descriptions from left to right. And the product information titles count the beginning terms, more remote to the right.

When you are writing Google shopping product data keep important product description at left and less searched to right. Google shopping cost verifies the feed ads to display upon the information in merchants data feed to the amount bids on adwords.

How Much Does Google Shopping Cost

 Google shopping has flexibility to choose minimum cost for shopping and product listing ads. There is no limit for daily budget and you can choose CPC as $0.01 starting. Google shopping cost depends on the minimum budget which you can spend to have the visibility of your products. Google shopping costs very low compared to other markets. If Google shopping costs low you will have low ad visibility.

Google will stop serving the ads if it reaches the daily budget. If the average CPC cost is low with shopping cost, it only appears on fraction of days which spends more quickly.

The total products play a big role in which the Google shopping campaign will cost. Google displays the ads based on which Google shopping campaign keywords will match the consumer search. Based on this you can set the CPC bids on Google shopping PPC Campaign.

How to Set Your Google Shopping PPC

If you want to be competitive in Google shopping you have to rank the top five ads for Google Shopping results page.

Reasonably your Google Shopping PPC campaign will be unable to bear to rank elevated on Google Shopping relying on what the normal, Google Shopping CPC is for and the extent you are using on Google Shopping.

Other merchants may be changing their PPC campaigns in Google shopping, depending on how much they are spending. Keep checking their positions in Google shopping and how much you are spending.

Social Media VS Link Building. What is Better?

Social media has the power of offering better search results without spending money. It is also a place where we can get better results with good ranking. Link building also still works to get great links. Let’s see about both the cases which works better for your search results.

How does Link Building Work

Link building is the process of developing quality links of the website to increase search engine rankings. In link building there are many strategies which can help you to succeed. The most used one will be the advantage for the site to endorse the links and which works there. Many sites ask for the payment to host a link, but others also expect the same favor from you in return.

Social Media SEO Role

Now we all noticed that social media has become very powerful advanced technology in SEO role. Post the messages regularly in Facebook and Twitter so that they spread very fast to customers in just minutes. This is the reason why social media has been used by many members. Search engines understood that social activity is the good indicator for using shares, tweets, likes to offer better ranking.

Link Building VS Social Media Tips

1. It is Better to Use Both

Few people use Link building and social media, it is better to consider both. Link building strategies are much better but with the advantage of social media also you can get better results.

2. Social Media Gets you in Touch with Customers

The popularity of social networking is huge and it reaches the customer very fast as a door for marketing. The traditional link building works with a social media circle and then the quality links will give you the good results.

3. Link Baiting and Influential Social media

Always research the opportunities and be aware of what is trending. Trending can be created through social media campaigns of informative texts and attraction. Try to create image content, from that you can plug in links where you are referring to search engine results page. Impression is your goal where people see you as important and then be remembered. Maximum exposure will end up with the links without doing anything but only using social media properly.

Comparing social media with marketing will have many similarities. People will pass the information with resources like social networks. Quality stands as the main key to your success and avoid negative effects. Link building is made easy with combining both social media and link building. Search engine can do all the results which are relevant to social media. The best thing to get the good results is to work on both to rank high.

HOW TO PROTECT YOUR WEBSITE FROM GOOGLE SEO PENALTIES

     If there is a sudden fall in ranking of your website then Google algorithm changes like Penguin and Panda is updated. When Google changes the search algorithm with rolls out of Google Panda and Penguin updates, penalties are common. To check for Google penalty requires recent analysis to be made. If you guess a Google penalty, first refer the Google algorithm change history in SEOMoz and check when the changes are made and what has caused the problem.

     When you suspect Google penalty, you can check how many number of URLs are indexed for your site. You can use site:yourdomainname.com and search in Google. If no URLs are indexed then there may be a chance of penalty to occur for your website. If Google penalties are severe then your site gets banned and de-indexed.

The following are some of the ways to protect your website from Google SEO Penalties:

1. Audit your Links Monthly:

First check with your back links which are high quality and low quality sites and which sites are actually linking to you. If you find any of your links are from low quality sites you can email them and request for the link to be removed. You can keep the document of the sites which you have emailed and when. This document would be useful when your site gets penalized and have to submit a reconsideration request. You can choose any SEO tool to monitor your back links and perform on a monthly basis.

2. Check your Anchor Density:

High anchor density is one of the factor which leads to penguin penalties. It is important to know the anchor density of your keywords. When new links are generated, anchor density changes. You can generate anchor density report every month. Anchor density for the brand terms increases by 50% but with no penalties. If you find that your density is increasing then builds the brand terms. 

3. Link Ratios: What to Monitor, and What they Matter:

By using ratios you can monitor earned vs. unearned links. Some of the ratios are given below:

Type of Link: Image vs. Text vs. Mentions

Location of Link: Paragraph vs. Link List vs. In Content vs. Sidebar vs. Header

Theme of Domain: Business vs. Computers vs. Reference vs. Portals vs. News

Type of Site: General vs. Blog vs. CMS vs. Link Directory vs. Social Network Sitewide Ratio

Deep Links Ratio

If there are number of links coming to your site from directories then it shows as an imbalance and try to build other links and create natural back link profile.

4. Watch your Webmaster Tools Account:

Some of the site owners do not have Webmaster Tools account and don't monitor it. You can see the links which Google shows in your account and helps you to find the problematic links. You can also identify the low quality links very quickly if you keep tabs on these links. If Googlebot can't access your website then you can see many crawl errors. Before there is loss in rankings and drop in traffic for your site make sure to monitor your webmaster account.

5. Create Google Analytics Alerts:

Google Analytics helps you to know whether your traffic has been decreased or if anything is changed by creating Intelligence Events Alerts.

The following screenshot is the Google Analytics Alert Conditions:

The following are some of the alerts that you can set up:

a. 10% Traffic drop

b. Bounce rate increases by more than 5%

c. Google organic traffic decreased by more than 5%

You must review the site and also back links if there are any problems before resulting in penalties and drop in traffic.

6. Don't Engage in Spammy Link Building:

You can find numerous spammy and low quality links from directories and article sites. 

Some of them used Fiverr gigs for link building and build 10,000 wiki links.

It is not worthy in doing those links which will get you penalized if any algorithm is updated. Fiverr doesn't work for link building. 

You can check for the distribution of TLDs your linking domains have in Open site Explorer tool as shown in the below screenshot: 

7. Build High Quality Links:

Focus on building high quality links to your site and rank well in search engine results.

Focus on building high quality links to your site and rank well in search engine results.

How Google’s Disavow Links Tool Can Remove Penalties

By using Google’s link disavow tool can we remove penalties? Yes, but whereas manual penalties, disavowing links cannot be removed. For removing algorithmic penalties more time is required. Know more about both the methods below.

Disavowing Links: “Don’t Count These Votes!”

When u submit disavow requisition, Google will process that request and tag those links pointing at your site as nofollow tag on them, as if they aren’t indeed pointing at your site for any purposes.

We can say that if links are votes, using the link disavow tool efficiently tells Google that you don’t require that votes calculated, for better or worse, toward your rankings.

This procedure is done automatically, but it still takes weeks until the disavow request is processed.

Removing Algorithmic Penalties

Let talk about situation where we are hit by an algorithmic penalty related to links, such as the Penguin Update. Algorithmic another penalty involves no human inspection at all. Instead, Google computers say that site has done something wrong.

To remove those penalties we should remove that links. In that situation link disavow can help. We use it to correctly disavow bad links that were harm your site.

First we should clean up the links then we have to wait for the disavow request to get processed but it may take more time.

Next step is to wait until next time the Google algorithm hit your site. Even you have used disavow to clean up the links; you have to wait till next Penguin Update hit your site.

For example where you file the disavow request before a Penguin Update, you still might not get clean up because it takes several weeks to get processed. You’ll have to wait for the next update.

Eventually, if you are using this tool, you observe a change but it takes time. You can clean up links by file disavow alone when you hit by algorithmic penalty.

Removing Manual Penalties

In this situation it is much faster than previous if your site were hit by a manual penalty. In this case some human being at Google has examined your site and decided that it deserves a penalty. In effect with all of these cases, you may receive a notice from Google that penalty has occurred.

If it hits bad links, we can remove that links by using disavow tool. Nevertheless, the links can't be removed automatically as it was placed manually. Therefore you have to put a file reconsideration request. This will induce a person at Google to check on your site. By checking link disavow request and if it's enough, manual penalty may be removed.

Two things you have to do are disavow links and file a reconsideration request. And the third import thing you have to do is to make a good effort to remove links not simply using link disavow.

We should keep in mind that manual penalties have expiry dates and Google reminds that after a period of time, the penalty on your site ought to expire certainly. That’s why you may see an improvement in your site even if you do nothing. 

If you do nothing it may leave you subject to an algorithmic penalty in the future. In short, you should take as a warning or you may have to face an algorithmic penalty in future. 

Common Search Engine Optimization Risks:

For Online marketing, SEO has been considered as cost effective and beneficial tool. SEO is backbone to your website. To get high traffic and ranking, it is important to take risks in business. Before taking a risk in business, you should consider whether that risk brings you profit or not and you have to face possible consequences.

    While taking a risk in business you must consider target customers. The more experience you have in SEO field, the fewer problems you may face because you have already faced such problems and solved them. Consider the SEO Strategies that you have implemented in past to develop your business and then cross check which one will work for your current industry.

Few SEO risks:

Changing your website design: 

Changing website design is a risky job. Website owners are often afraid to change their design because it can harm their website (bad SEO affects). If the design source code goes wrong, it may confuse search engine bots and may lose link juice.

Hiring a Content Writer with no SEO experience:

  In SEO industry, content is the king. Advantage of taking a writer with an SEO experience is that you no need to train them. SEO background content writers can easily understand the importance of target keywords. Hiring a content writer with SEO background will help your business ranking as well as interacting with users and search engines easily.

Hire a social media expert: Most of the people think that they are social media experts because they have social media accounts. If you hire someone who does not understand how social media works for business, you may lose out on time and money.

Avoid SEO Risks like Cloaking and keyword stuffing

Google penalizes or bans the website if you follow black hat SEO strategies. It might be good idea at first, but Google easily finds you. 

You can boost your website by following proper guidelines and waiting patiently for the right traffic. Follow methods which are used by popular websites and to improve your visibility in search results learn how to use target keywords and meta tags. Check how search engine bots work and place required factors in your site to make it easier for bots to index you.

10 Tips for SEO Landing Pages

                 Landing pages are to be optimized perfectly as URLs of these pages will be given in campaigns to drive targeted traffic. When a user clicks on search results then they will be directed to a particular page, so to optimize these landing pages we need to remember following points:

Connect with intent: This means that we have to put forward what a user expects when he clicks our site.

Resolve (initial) user query: It is our responsibility to answer their initial query.

Engage the user: Next step is that we need to send user signals to search engines.

Drive further user engagement: We need to check if there is any necessity of sending additional signals to both user as well as search engines.

         Searcher intent to site content commitment set-up can be named as “CRED”. In all the above circumstances signed in users, search query modification, Chrome browsers, “cookie users” and tool bar data supply large amount of engagement signals to search engines on how users interact on sites. So, we need to obtain most advantageous engagement situations. Following are 10 SEO steps which ensure us to add a bit of “CRED” to our SEO campaigns for making them successful. 

Connecting:

1. Is intent aligned in the primary headlines?

The very first thing any user notices in a site after he enters a page is content structure, headers, bolded elements, headlines etc. In few seconds we need to grab attention of users by immediately connecting with original search query and then we need to make it clear what the entire page is about. Content has to be created by bearing in mind that headlines, graphic headers that are obvious, short, surrounded by adequate white space and it should draw user’s attention.

2. Need to check whether content type is matching with query intent?

As users will not like to spend much time on checking the content whether what they require is present or not, it is a better option to include target queries. Within the short span of time users want to check what they expect is matching with what is present on site. If it is not present they immediately equate to a quick “back click”. Following is the example for the query “best health insurance plans for single men”.

Resolving:

3. Could users be able to answer who, what and why to perform a fast look at above the fold?

In general, users will not go through complete page at first visit but they just look at visual cues and click expectations. So, it is better to make users click through the site and ask following questions:

Is this brand apparent?

Is it noticeable what you do?

Is it clear why they should stick around?

It is our responsibility to make users believe through landing pages that our brand is obvious. By giving clear information to the users we can make them stick around and click also engage them further. Following is the example for the query “flat head screw driver”.

Engaging:

Important engagement options such as add to cart, search for categories and other options help to answer the question clearly on what is their next step. 

4. Is it clear on what is the next step for users to do on the page?

Product pages should offer buttons so that users can easily understand their next step, once they have landed on the page they need. For instance in above example we can see buttons like product description button where they can read briefly about the product and can go on to next step about specifications and so on. But, in some cases too many buttons may also confuse the user.

5. Are there any on-page modification options based on the queries required to modify?

It will be a good option to provide on-page modification options such as search functionality, related products etc. These options help user to switch to next product or category without the need to click back to homepage. Breadcrumbs, side navigation, filters, related prods, color/size selection are all practicable preferences to ease click backs and pick up onsite engagement signals. 

Driving

6. Are ‘next clicks’ consistent?

By watching user interaction on a per query basis, website owners can easily spot consistencies or insufficiency in matching of search intent to site content. If we provide with “next clicks” from landing page to core information page that user expects then user will have good experience which indirectly helps us with better potential rank ability.

7. Can they share what they have found on the site?

With the requirement of audience vs. social media, sharing of a page is different than a click through to a social page, and it should be an important button on most landing pages. Social signals play a vital role in demonstrating to users as well as search engines an approval of content.

8. Ultimately can users find the banana?

Users need to find what they require from obvious choices. That is they should not be confused that is even though if there are images or tabs but if there is no link then it just mystify the user. Below image clearly illustrates it, one with red marks are given links while green one are not linked.

Measurement

9. Have you segmented traffic by topics?

Google analytics helps us in analyzing segmented traffic to query topics. Custom segments allow us to keep an eye on performance across keyword query topics, understand topic traffic and conversion trends, and influence this data to discover the key landing pages for each topic.

10. Are you tracking first click queries for optimized pages?

Though in general the page we optimize will be a focus for the keyword queries we are expecting, custom segments by topic also suggest up approaching into challenging pages, prominence opportunities to merge similar pages, justifying potential thin content issues and improving topic significance on combined pages.

Landing pages have been historically important in seeking improved conversion rates by paid search marketers. It is essential to ensure that SEO landing pages will have CRED which bring success to SEO.

Which Page is Canonical?

Generally every site have several pages with same set of products, a "Canonical Page" is the "preferred version of a set of pages with highly similar content". We are all still in a confusion that which page is a canonical page? Here we discuss about some common cases about canonical pages.

We generally think that a page is a physical file containing any of static or PHP or script code. But to a crawler, a page is nothing but any unique URL. One file may contain thousands of URLs and that each URL is a page for a crawler.

Let's take an example, in this example how many pages does a crawler crawls?

(A) “Static” Site · www.example.com/ · www.example.com/store · www.example.com/about · www.example.com/contact

(B) PHP-based Site · www.example.com/index.php · www.example.com/store.php · www.example.com/about.php · www.example.com/contact.php

(C) Single-template Site · www.example.com/index.php?page=home · www.example.com/index.php?page=store · www.example.com/index.php?page=about · www.example.com/index.php?page=contact

The answer for the above question is "All", because for Google it doesn't matter about extensions, index.php or root pages. Google crawls all the above because all are unique URLs.

Let's see some other cases:

1. Tracking URLs: Many people are still using URL parameters to track visitors. Irrespective of the parameter and the purpose it is used for, it creates a duplicate page. For example:

· www.example.com/store.php?session=1234

· www.example.com/store.php?affiliate=5678

In this example, the session id and affiliate id creates a copy pages. In this case, the canonical URL is simply www.example.com/store.php

2. Dynamic URLs: 

Let's take some blog post URLs.

· www.example.com/blog/1234

· www.example.com/blog.php?id=1234

· www.example.com/blog.php?id=1234&comments=on

In the above example, it doesn't matter about the parameters or folders. So in this case if we use the canonical link to the blog, we are reducing our total blog into one page. So in this case the canonical URL must be like this www.example.com/blog/this-is-a-blog-post

3. The Home Page: Generally home pages spin a lot of variations. Commonly home page creates problems because it is the most internal and external linking page. For example:

· www.example.com

· www.example.com/

· www.example.com/default.html

· www.example.com/index.php

In this case the canonical URL would be mostly like this http://www.example.com/

4. Product Pages: Product pages are same as blog post pages as in case 2. For products also we use a lot of variations, including,

· www.example.com/store.php?id=1234

· www.example.com/store/1234

· www.example.com/store/this-is-a-product

If you have the URL like #3 then use the same URL as the canonical or if you don't have #3 then use #2 or if you don't have #2 then use #1 as canonical URL.

Like this we have lots of cases. All we need to know for canonical links is just we have to understand the architecture and crawl paths of the site. Before you add a bunch of canonical tags, first make sure that you understand the website and its crawl paths.

What is Author Rank and Why Does It Matter

If you regularly update and interact through Google+ then surely you might have heard about Author Rank. Author Rank is expected to be higher in terms of ranking, where spam content is blowed by Google.

Background on Author Rank

Once patent was filed by Google on Agent Rank, Google described how the parameters were to be used in determining the position of agent in specific Place. Popularity of agent is described on a specific subject. Recently Google has started updating their results by algorithms which consider different factors including links to high quality web pages. Google does not have quality data for social interactions in ranking. In 2011, Google has launched a platform called Active Rank now called as Author Rank.

Metrics Impacting Author Rank

The fact about Author Rank is distinguishing people and their knowledge about certain subjects and see how others react to the content they have published. Google has access information, where there are number of metrics to impact Author Rank. This incorporates with authors, comments, Google+ circles on various social platforms. Incorporate specific signals through resources, citations and page rank of specific articles.

Most of them have not heard about these metrics, which brings difference of metrics on author rank to a specific content. Many of them don’t know when the author rank will officially roll out but if it does the impact will be big. It doesn't affect the site traffic like panda but the result will be more. This will not be a penalty, but building the websites for rank will benefit. The penalty will be for the brands and sites for not preparing it. Google convinced with author rank can be trusted. Working on Author Rank will see good results.

How to Start Building Author Rank

Begin the set up by Google authorship having rich snippet for search results. After the set up has been done, Google will assign the author rank by the content you have created. So check the quality content across the web using rich snippet. Rich snippets can be tested by the tools, otherwise the content cannot be factored by the Author Rank.

Start or Continue Writing Great Content

Working on Author Rank is not something wrong. Creating content shows the interest and improves your reputation on a specific field. Help others in optimizing by sharing knowledge. Create the content and share it to the users which will become the important resource to them.

Focus on a Particular Topic

Author Rank is the way to rank different topics compared to Page Rank. Write the content on specific topic which you are perfect about. Don't write on many topics, so that Author Rank will not be strong compared to one.

Constant Use of Google Plus

Google makes most of your circles with Author Rank. Make people to follow you, so that most of the Google+ by updating twice will be checking on +1 to find the stories that interest you. Follow the great authors, apart from that put the content as possible as before them.

5 Ways to Improve Your Ranking Signals Today

The subject of SEO these days generally brings about a deer stag in with reflector intelligence. With change adaptive search algorithms and Google working round the clock to discrete the wheat from the straw- even experienced web marketers behave towards SEO with care is acceptable. So, here are some amusing ways you can consider to make your organic search rank from Google, others, and us.

1. Social Media: Eat Plus+ Flavored Ice Cream

As we know that Google's social ranking signals are only arise from Google+ work - and they are easily index this content! Whether it be for renown administration or for increase the social buzz edge your brand, getting started on Google+ is a must for SEO. If you're already working on Google+, awesome! Instead of passing a traditional Poll in your comment, posses the question in such a way that include direction to "+1 your choice in the reaction below", and add comments beneath for each of the reply alternatives. You can with ease collect the data later but look at the +1's and in Google's eyes you've got truthful content set off with interest.

Matt Cutts promoted at SMX pat month had certain amusing things to state about social signals and the make obsolete of backlinks - contrary to what many link builders would assume, as stated by Matt the amount of no-follow links on the net are still in single figure allotment. He goes further to address the when will social be more significant than links issuance by give a reason for it and where the impetus is aimed but we aren't there yet.

By Matt we can see that Google +1's and Facebook affect PageRank - while Duane admit that when you are enter social does impact search. The outline, social might not be a huge element of ranking right now - but it will continue to gain effect and the mediate effect on other significant influence like referral visits, bounce rate, and pages view's are all Improve by getting social.

2. URL Structure: Get Technical

If you utilize anything else to describe your sub-folders & files you are weaken importance or allowing the search engine some entirely not deliberate signal Analyze some URLs that you're not excited with performance-wise and trial - optimizing a page at a from some time, can be the prime way to not get affected Generate a 301 redirect from the old URL, modernize your sitemap with webmaster tools your job done. By removing  these kind of special characters in the urls you'll be increasing your keyword relativity which is evidently intensely important when come to search.

3. Mobile: Get Responsive

Responsive web design is quickly becoming the phrase of the year - but really as far as Google is solicitous they're indeed examine visually to see if you're building css media inquiry to direct the Design of your site to the particular device on which it's entity served OR you're turn a different direction on the server-level to definite websites for mobile and big apparatus/ tablet users.

This is easy to test, beneath are a mobile and non-mobile search for search optimization - note nothing alteration until result #9 - where #1-#8 are either divert to a mobile-specific website or have media inquiry for usage their layout gratefully

Building susceptible for mobile is significant for a number of experience reasons over mobile search optimization but the mobile search execution is missing and you're months away a receptive design by adding css media queries to your stylesheet and it mau decrease mobile search rank. If you're businesses serving end consumers don't omit about non-smart phone with internet users they called as Feature Phones by google. They don't operate media queries so the supported handling is Divide into one to a individual URL mobile site.

4. Keyword Engineering: Forget About It

Forget about keywords honesty for just one second. Think about how exactly name the page whether it be an article, product, service landing page. Having a strong foundation most important to your brand and company. Instead of outright trying to machinist content to fit an recognize 'optimal keyword' make sure it related to the content is about. In this way, you will improve time on site, decrease bounce rate, and conceivably increase backlinks because visitors get actually need.

Keyword recognition surely has its place in on-going content procreation tactics, market trending, and possibility identification - but pull the order of keywords in your homepage get you #1 search results. Getting exposition in level industries by alluring in a social discussion, establishing a relationship with a vertical non-profit to develop guest blogging promotion is much better effete to gain on keyword opportunities than re-engineering your content.

5. Multimedia Search: Image Meta Information

It is not a traditional search signal tip but Google's recently changes in image search network. They're overtly publicize a cluster more data around the images with side the images. Some of this data actually contain the title of the webpage that the image is being provided from, so correctly naming files and labeling images with title and alt-text  becoming increasingly important to the webpage.

Inspection your website's image files and make sure there aren't missing any meta attributes. If there are chance to relate categories, listing pages, and other above the leaf pages with click attracting images remove them immediately.

Which one would you click on if you were shopping by image?

These surely aren't the only terms you need to consider search optimize your website without disquieting your current achievement. Acquire several other great upgrades that won't menace or corrode current search positions? 

10 Facebook Tips and Tricks That You Should Know

Facebook is the top most social networking site in the world. This article gives you the evergreen tips and tricks for Facebook users. 

Now a day’s millions of people are using Facebook account normally called FB. But maximum people don’t know how to use the FB cool applications. FB cool applications are mentioned below for your reference:

1. Appear Online Only to Selected Friends:

Facebook online chat is the famous application in FB. We can select friends in chat option and appear online only to a few selected friends, remaining friends will see you in offline. You can select the regular chat friends from your friends list.

2. Integrate Facebook Toolbar into Your Browser

This is coolest application of FB. Just install the FB toolbar and check your status, updates, and notifications from your friends without logging in to your FB account. This FB toolbar works for Mozilla Firefox browser only. 

3. Easy Steps on How to Create an Facebook Photo Collage:

If you have photo buffs then you can use this application of photo collage. It is a desktop application. To install this application go to this link-> http://www.facebook.com/apps/application.php?id=55050194973

4. Upload Photos and Videos Using Your Mobile Phone

We can upload the photos and videos from your mobile phones. Uploading photos and videos is simple and easy. Go to this link http://www.labnol.org/internet/upload-facebook-photos-from-mobile-phone/9320/

5. Cool Magic Circles on Facebook: 

This is also one of the cool applications of FB. Cool magic circles will appear on your FB page. Here’s how: Press Up, Up, Down, Down, Left, Right, Left, Right, B, A, Enter key then press up & down. After entering this keyword, refresh your FB page with the help of F5 key on your keyboard.

6. Facebook tip to auto poke your friends:

Poke function is a time taking process. Send the poke request to your friend, and then your friend also pokes back your request. If you want to poke your friends, you need to install the Mozilla browser add-ons; this will be available in https://addons.mozilla.org/en-US/firefox/addon/greasemonkey/. 

7. Quickly Upload Photos from Picasa Application to Facebook:

We can upload bulk photos from Picasa application that include party photos, reunions and more. Install the Picasa application in your FB account with the help of http://www.facebook.com/apps/application.php?id=2483740875. 

8. Use Facebook search like a pro:

If your friend is not in your FB friends list, you can search in the FB search box and select the friend account and click on send request. You can find your friends all over the world.

9. Access Facebook Through Microsoft Outlook:

Now days, so many companies are blocking the FB domain in their companies to increase the working hours. To overcome this problem, we can access the FB account through the Microsoft outlook mail client. Just download and install the plug-in from http://www.techhit.com/FBLook/. 

10. Facebook flip status updates:

It is a very funny application in Facebook account. Your friends must be seeing your text rotating their heads up and down to read the text you type. With the help of Facebook flip type the text in http://www.upsidedowntext.com/ and copy and paste in your FB page.

Source: http://www.shoutmeloud.com/10-facebook-tips-and-tricks-that-you-should-know.html

Three Main Factors for Creating a Potent Integrated Marketing Campaign

Planning of two main things will help us in developing a successful marketing campaign and those are:

1. Marketing Plan and

2. Content Plan

Once we examine these two higher level items then we will know how Social Media, SEO, Analytics, Blogging and Content development can work together and will have effect to support in online marketing success. So, planning will give success in enhancing a strategy successfully. But if we fail to plan then we will not be able to execute a strategy successfully.

Organizing Online Marketing:

Online Marketing is larger than Social Media and has to be planned effectively on how channels can work together productively to pass the message efficiently. Following are the four ways to organize the message you want to pass:

Narrative: To communicate our product or services we need to create a story about our product or brand in such a way that it will be attracted by the consumers.

Development: Next after we plan a story then we need to develop a right message in such a way that it reaches right people in the way they desire to grasp the content.

Interaction: Interaction should be through various mediums like Social Media, Blogging and email with uniqueness in messaging in all the platforms.

Planning: We need to develop content calendars and look at new trends and always focus more on marketing activity. It is to be done so that whenever the topic or idea is in mind we can deliver the content at right time without delay.

Blogging Benefits:

Blogs are the perfect medium for marketing because content on this will be updated at a faster rate rather than websites. Blogging has benefits from SEO perspective as well as we can have control over data and message. It can also be used for promoting calls to action and email list which is one of the greatest benefits from the blogs.

Following are some other benefits from using blogs:

SEO efforts can be increased

Long-tail content can be built

Community and Market Education

Communicate High Trust Content

Build Lists, Conversions and Reach

Build Brand Value and Equity

Email Benefits:

Email Marketing is another great way of marketing where in we can segment customers who are interested in our business. We can get email lists of customers by capturing their emails in our blog. Mobile is the great source of emails as most of them check their mails daily thorough cell phones.

Social Media Tips:

Social Media is another great source of advertising which ads more benefits to our marketing efforts. All Social Media sites have their own way of usage but their result is one that is to promote our businesses.

Tips for Planning Phase:

The higher we plan our marketing efforts, higher will be our success. Following are four steps in planning phase for marketing tips:

Doing SEO to the site that is there is needed to rely on SEO’s.

There is a need to create content for long-term as well as daily.

The next step is to create a publishing content.

It is the best thing to always measure our efforts and work more on what we need to do.

If planning our marketing strategy and content strategy has more efforts then we can be highly successful.

Proper Anchor Text Distribution For Better Rankings

A Few days back Google has released the Penguin update, so now we can check the keywords, linking and ranking for the sites.

Google doesn't want people gaming their algorithm, so it has been using the computer algorithm where the search results will be accurate than the person sitting near the system and ranking the results for website. Due to this fact you can always improve the search rankings for your site in same manner the Google is looking for.

Link building for good rankings is not dead. Links are still the primary way to rank well in search engines. The difference is in which the links should be distributed in natural manner than keyword based manner. Top sites came up with the formula, where they had been broken at anchor text.

They found that about 65% of links were exact, phrase and brand matching regards to anchor text. Breakdown between these were 18% exact, 17% phrase and 30% brand. The other links were divided between URL anchor text and unrelated anchor text. This is the good formula for own way to do link building.

For Every 100 links done, you can follow the below match:

18 links with anchor text with red widget - exact match

17 links with anchor text containing red widget - Phrase match

30 links with anchor text - brand

18 links with anchor text of your site name - URL

17 links with random anchor text - long tail phrases or simple phrases

The data with these ratios is the target, whether you build links naturally or by outsourcing. If you keep following this ratio you will see the increase in rankings. Building the links with higher PR for the exact match phrase will help more. When you combine these both with anchor text you will see better results for search rankings.

Finding high PR sites is not easy, so instead of that you can work with companies and website owners to place your link. With this you can have low cost and high quality links which are not distributed.

GOOGLE PLACES IS BEING UPGRADED TO GOOGLE+ LOCAL

   Google launched Places in the year 2010. In 2012 Google integrated Places with Google+ by creating Google+ Local. Google is rolling out an update to upgrade Google Places to Google+ Local. Local businesses can maintain their business related information which will be shown in search results with the help of Google Places Dashboard. The new dashboard offers some new functionality. Local business owners manage their business data by combining Google+ and Google Places.

How it Works:

  Google+ local search results will be shown in the new local tab on Google. The extra features added in the upgraded Google+ Local pages are followers and hangouts. The information can be updated by the business owners through Google Places for business.

  The below screenshot is the Google+ local page which has been transferred from Google Places that is not upgraded.

The below screenshot shows the upgraded Google+ local page which includes additional features like posts, followers, videos, hangouts and more.

What's New in the Google Places Dashboard:

1. New Design:

The Google Places design is consistent across many other Google Products like Google+, having navigation options at the left side. In this new look, you can see separate tabs for listing information, Google+ Local page, Adwords Express and Offers. The basic stats and Analytics tab that the current dashboard offers may be moved into one of the tabs or removed from the dashboard.

The below screenshot is the new look of Google Places for local business which has four different tabs in the left column highlighted in red colour.

2. Integration with Google Products:

In the above screenshot, you can see a tab on the left to manage your Google+ Local page. Local business owners can have access to some of the social features of Google+ like sharing photos, posts or videos using this dashboard. The business owners who don’t have Google+ account cannot be able to find the navigation tab in their dashboard. You can also manage your Adwords account from Google+.

The existing dashboard has no integration with Google+ local pages. You can update your business information in the dashboard but you don't have access to post it to Google+.

3. Faster Updates:

Google is promising to update the data faster. Most of the edits which have been made is shown on Google Maps and other services within 48 hours. To ensure the quality of local experience to be high, moderate changes have been made. Faster updates have to be made from edit to live action.

5 Steps to Successful Facebook Advertising

Facebook is the leading one in social media. It is a better way to reach the targeted audience in social environment. Facebook advertising is ideal for all businesses to reach the customers based on many factors like age groups and interests. It is an easy and great way to promote our brands ads with our friends.

The five successful steps to promote Facebook advertising are given below:

1. Have a Goal in Mind:

This is the first and important step; this is about what we are thinking to do. Are we looking to increase the likes for our page or we are looking to promote a post/brand or are we looking for sales, what we are looking for?

Making a clear idea about what we are looking for is important.

2. Research targeted audience: 

After the first step, we have to research about the targeted audience ahead of time. We have to define the audience by the following ways.

Geography

Gender

Age

Broad Categories Vs Precise interests

Connections and Friends of connections

After getting the clear idea about the audience, it's time to determine the bid prices. This will affect our budget.

The number of targeted parameters we are adding will affect the bid amount which means if the number of parameters increases then the estimated bid amount also increases.

3. Select the pricing model and timeframe for the campaign:

Now we have to choose the correct pricing model that suits to our business. If we want a simple awareness and visibility, then we can go for CPM (Cost Per Thousand Impressions). If we are looking for clicks and traffic then we can go for CPC (Cost Per Click). CPC pricing model is the great feature, but for this we need to bid competitively according to the suggested bid. The suggested bid range can be present in the ad setup screen page below the max CPC field. If we do not follow that range then there may be a chance that our ad will not be served often. This may lead to underspend.

4. Create Easily identifiable ad groups:

Creating and naming the ad groups is also important. If we have multiple campaigns, label them based on the audience and the goals that they are focused on. This is useful for less confusion when we look at the main dashboard. It is also useful for the ads in that ad groups.

Label the ads even by taking the time, this may help us.

5. Optimize:

"Set it and forget it" is not applicable for Facebook i.e. it needs regular updating. By doing the changes regularly for our ads may lead to better performance. We need to test the items for a period of time. Changes in the ads may include changing the text and also the images. We can write the ads by giving some discount or by giving free shipping or something else.

Also we never forget that things need time to ram up, so making many changes daily is also not good. Sometimes we have to leave the ad for some time to check whether it is optimizing or not.

So follow the above simple tips for a good start of Facebook advertising.

Importance of Structured Data in SEO

                          Structured Data is one of the important factors of on-page optimization. To achieve better rankings and consequently gaining targeted traffic from competitors it is important to maintain structured data for a site.
 Structured data is being used in RDFa and micro formats from past few years. But when it actually went on live with search engines like Google then it was seen as insufficient. With the help of Living Standard HTML and new microdata attributes, a new own standard called schema.org was created by search engines and they have more control over structured data. 

Why Structured Data makes sense

Search engines can even parse and comprehend complex information even without the help of structured data but it will not be complete and exact. For example, a page may list an event but it will not be exact without structured data. While schema.org makes work easy by writing schemas for HTML where in it cannot be changed how a user views the data. At the same time it also provides search bots with sufficient data.
Now there is each type of schemas for every type of structured data such as Person, product, event, organization, movie, book, review etc. There are tools for creating schemas.

What is the need of using structured data?

Even search engines are particular about using structured data which can be understood by usage of structured data dashboard in Google Webmaster Tools.

Google gives much importance for pages with structured data in SERPs. This can be observed as we can see pages using structured data at top. Also usage of structured data has increased rapidly.
Schema Creators:
With the increased usage of structured data for sites, schema creators are introduced where in these tools help us to create schemas without much difficulty.

Google Analytics Gets New Feature Reports

 Google analytics help website owners to check their website problems, success and future content opportunities. You can easily track out the data with the help of google analytics. Now, Google came out with real time reports by adding four new features.
 Mainly, Google analytics redesigned two new social reports based on the social data hub partners data. Google announced Data Hub Activity and Trackbacks are the two new social reports.

 This helps the webmasters who depend on analytics, it provides a better idea of what are the changes taking place on your site right now. You will identify the problems and success quickly rather than waiting for several hours.

Real time reports with new features:

1)
Shortcuts for your important real-time segments
             
       A new feature called "create shortcut" has been added to real time reports, Hence no need to create filters each time. You can create shortcuts to your favorite segments and you can save your time. Shortcut feature has been added to the reports to speed up the process. Previously in order to get the accurate data, advertisers applied advanced segments or metrics. This process has to be done every time when you log into the analytics and you have to change the segment every time. So, with the launch of shortcuts, you can apply the segment only once. Google will remember the settings and you can easily see the data by clicking on your pre-set shortcut. 

Creating a Short Cut:

You can create shortcut easily with the five steps:
Firstly, navigate to a report that you use regularly with in Standard Reports or Custom Reports.
Next, apply any segment with the help of Advanced Segment, metric or dimensions.
Later, Collect the dataset and click on the shortcut link above the report.
After that, mention a name to your shortcut. Name it logically, so that you can easily find out the shortcut in future.
Lastly, Click on the "OK" button and this will save the shortcut within the home tab in analytics. 

2) Comparison real-time to overall data

 Google announced few improvements and added new features, with this new report you can easily see the top events as they occur as well as you can filter specific event categories. You can analyze page views and complete  traffic side by side.

3) Trackback Report

  Previously Trackbacks report was available in social reports and now the reports are available in standalone report. It shows all your inbound links across the web and also displays number of visits during the reporting period to check the importance of each inbound link.

4) Data Hub Activity Report

  Navigate to a Data Hub Activity report, it shows a timeline of the number of activities taking place in the Social Data Hub and displays the raw activities in a list. This report permits a user to filter or extract the list by a specific social network.

 New social media reports were previously available in Network Referrals or Landing Pages reports.

 Google is still trying to innovate new features to have an idea of what is happening on your site and it also helps you to identify areas for improvement.


 

SEO Vs SMO

Optimizing your site is important because in past few years no one was able to locate your business on Google. Search Engine Optimization helps in optimizing your site for search engines. A search engine spider allows your website to get crawled and indexed. Social Media Optimization is used to optimize your website and makes it user friendly. Search engine optimization and social media optimization both have impacts on the traffic, a website receives. When social media was introduced, the concept of promotion and online marketing has been changed.

Search Engine Optimization:

In SEO, on-page optimization and off-page optimization are considered as the most important factors. In on-page optimization technique, content is king of SEO traffic so make sure your website has unique content. Some of the on-page factors are keyword analysis, optimizing URL, optimize meta tags, robots.txt, image optimization, internal linking, pagination, canonical URLs. The major off page optimization factors are directory submissions, article submissions, press releases, social bookmarking, business listings, guest posting, forum posting, blog commenting, one-way linking, two way or reciprocal and three way linking. All these factors help to increase the back links of your site but it takes time to reach targeted customer.

Social Media Optimization:

Social media optimization refers to the process of optimizing your website, increasing awareness of a product or brand and gaining website traffic through social media websites. The main objective of social media optimization is to generate traffic for your website. Social media optimization includes social news, RSS feeds, social bookmarking sites such as Stumbleupon, Digg, Delicious, Reddit and social networking sites such as Facebook, Twitter, Pinterest, Myspace, LinkedIn. Set up interconnectivity among the sites like Twitter, Facebook and LinkedIn as it is necessary for the business owners to maintain.

Comparison Between SEO And SMO:

Link Building:

SEO - Inbound links are the major determining factor in rankings.
SMO - Good SMO links drives towards the result of success.

 

On Page Elements:

SEO - Title tags, use of keywords, heading tags, image title and bold text plays major role in search engine rankings.
SMO - Visual attention grabbers have higher priority than coding and tags.

Titles:

SEO - The title tag is used to tell what a page is about and is influential in rankings.
SMO - Title is used to draw the attention of the users and get users to click-through.

 

Content Must be Easily Readable:
SEO - Make sure that the content should be easily readable by the search engine spiders.
SMO - Your content must be easy to read for human readers.

 

Content:

SEO - Quality content on your website is considered as most valuable by the search engines and plays a vital role in rankings.

SMO - Quality content must be attractive to the readers and must capture their attention.

Analysis:

SEO - Analysis is important to know about the changes and which had made positive or negative impact on the website rankings.
SMO - Analysis helps you to know which and what type of content shows interest to users.

 

Success Breeds More Success:

SEO - Most trusted domains will have a positive impact on all the pages.
SMO - You can increase your traffic flow by new submissions in the sites like Digg.