What is Author Rank and Why Does It Matter

If you regularly update and interact through Google+ then surely you might have heard about Author Rank. Author Rank is expected to be higher in terms of ranking, where spam content is blowed by Google.

Background on Author Rank

Once patent was filed by Google on Agent Rank, Google described how the parameters were to be used in determining the position of agent in specific Place. Popularity of agent is described on a specific subject. Recently Google has started updating their results by algorithms which consider different factors including links to high quality web pages. Google does not have quality data for social interactions in ranking. In 2011, Google has launched a platform called Active Rank now called as Author Rank.

Metrics Impacting Author Rank

The fact about Author Rank is distinguishing people and their knowledge about certain subjects and see how others react to the content they have published. Google has access information, where there are number of metrics to impact Author Rank. This incorporates with authors, comments, Google+ circles on various social platforms. Incorporate specific signals through resources, citations and page rank of specific articles.

Most of them have not heard about these metrics, which brings difference of metrics on author rank to a specific content. Many of them don’t know when the author rank will officially roll out but if it does the impact will be big. It doesn't affect the site traffic like panda but the result will be more. This will not be a penalty, but building the websites for rank will benefit. The penalty will be for the brands and sites for not preparing it. Google convinced with author rank can be trusted. Working on Author Rank will see good results.

How to Start Building Author Rank

Begin the set up by Google authorship having rich snippet for search results. After the set up has been done, Google will assign the author rank by the content you have created. So check the quality content across the web using rich snippet. Rich snippets can be tested by the tools, otherwise the content cannot be factored by the Author Rank.

Start or Continue Writing Great Content

Working on Author Rank is not something wrong. Creating content shows the interest and improves your reputation on a specific field. Help others in optimizing by sharing knowledge. Create the content and share it to the users which will become the important resource to them.

Focus on a Particular Topic

Author Rank is the way to rank different topics compared to Page Rank. Write the content on specific topic which you are perfect about. Don't write on many topics, so that Author Rank will not be strong compared to one.

Constant Use of Google Plus

Google makes most of your circles with Author Rank. Make people to follow you, so that most of the Google+ by updating twice will be checking on +1 to find the stories that interest you. Follow the great authors, apart from that put the content as possible as before them.