Proper Anchor Text Distribution For Better Rankings

A Few days back Google has released the Penguin update, so now we can check the keywords, linking and ranking for the sites.

Google doesn't want people gaming their algorithm, so it has been using the computer algorithm where the search results will be accurate than the person sitting near the system and ranking the results for website. Due to this fact you can always improve the search rankings for your site in same manner the Google is looking for.

Link building for good rankings is not dead. Links are still the primary way to rank well in search engines. The difference is in which the links should be distributed in natural manner than keyword based manner. Top sites came up with the formula, where they had been broken at anchor text.

They found that about 65% of links were exact, phrase and brand matching regards to anchor text. Breakdown between these were 18% exact, 17% phrase and 30% brand. The other links were divided between URL anchor text and unrelated anchor text. This is the good formula for own way to do link building.

For Every 100 links done, you can follow the below match:

18 links with anchor text with red widget - exact match

17 links with anchor text containing red widget - Phrase match

30 links with anchor text - brand

18 links with anchor text of your site name - URL

17 links with random anchor text - long tail phrases or simple phrases

The data with these ratios is the target, whether you build links naturally or by outsourcing. If you keep following this ratio you will see the increase in rankings. Building the links with higher PR for the exact match phrase will help more. When you combine these both with anchor text you will see better results for search rankings.

Finding high PR sites is not easy, so instead of that you can work with companies and website owners to place your link. With this you can have low cost and high quality links which are not distributed.