5 Steps to Successful Facebook Advertising

Facebook is the leading one in social media. It is a better way to reach the targeted audience in social environment. Facebook advertising is ideal for all businesses to reach the customers based on many factors like age groups and interests. It is an easy and great way to promote our brands ads with our friends.

The five successful steps to promote Facebook advertising are given below:

1. Have a Goal in Mind:

This is the first and important step; this is about what we are thinking to do. Are we looking to increase the likes for our page or we are looking to promote a post/brand or are we looking for sales, what we are looking for?

Making a clear idea about what we are looking for is important.

2. Research targeted audience: 

After the first step, we have to research about the targeted audience ahead of time. We have to define the audience by the following ways.

Geography

Gender

Age

Broad Categories Vs Precise interests

Connections and Friends of connections

After getting the clear idea about the audience, it's time to determine the bid prices. This will affect our budget.

The number of targeted parameters we are adding will affect the bid amount which means if the number of parameters increases then the estimated bid amount also increases.

3. Select the pricing model and timeframe for the campaign:

Now we have to choose the correct pricing model that suits to our business. If we want a simple awareness and visibility, then we can go for CPM (Cost Per Thousand Impressions). If we are looking for clicks and traffic then we can go for CPC (Cost Per Click). CPC pricing model is the great feature, but for this we need to bid competitively according to the suggested bid. The suggested bid range can be present in the ad setup screen page below the max CPC field. If we do not follow that range then there may be a chance that our ad will not be served often. This may lead to underspend.

4. Create Easily identifiable ad groups:

Creating and naming the ad groups is also important. If we have multiple campaigns, label them based on the audience and the goals that they are focused on. This is useful for less confusion when we look at the main dashboard. It is also useful for the ads in that ad groups.

Label the ads even by taking the time, this may help us.

5. Optimize:

"Set it and forget it" is not applicable for Facebook i.e. it needs regular updating. By doing the changes regularly for our ads may lead to better performance. We need to test the items for a period of time. Changes in the ads may include changing the text and also the images. We can write the ads by giving some discount or by giving free shipping or something else.

Also we never forget that things need time to ram up, so making many changes daily is also not good. Sometimes we have to leave the ad for some time to check whether it is optimizing or not.

So follow the above simple tips for a good start of Facebook advertising.