Google’s New Upgrade Center For Enhanced Campaigns

    Google came out with a new update in Google Adwords for advertisers using enhanced campaigns. To save your precious time and make your role little bit easier, Google introduced a new upgrade center in Google Adwords. You can find this new upgrade center in the campaign area.

    Through enhanced campaigns, you can reach target customers with the proper ads based on the customers’ requirement and no need to set up and manage several campaigns. You can find new upgrade center at the left side on the campaigns bar.

    New upgrade center makes advertisers to control several campaigns simultaneously and it combines selected campaigns in few easy steps. You can use the new upgrade center in two ways:

Bulk Upgrade:

1. Multiple campaigns
2. Choose a mobile bid adjustment
3. Check traffic estimates.
4. Lastly, it is easy to upgrade different or individual campaigns at a time.

    Second way is, merge and upgrade. If you have campaigns with similar keywords and target locations, new upgrade center identifies them and merges possible campaigns.

     For merged campaigns, you have to adjust settings and ad groups, extensions etc. Ad groups and budget terms will be combined by default.

     Within few weeks the new upgrade center is going to be introduced for the advertisers and starts upgrading all campaigns to enhanced campaigns. Marketers have to reach target people with relevant ads across all devices.