SEO Vs SMO

Optimizing your site is important because in past few years no one was able to locate your business on Google. Search Engine Optimization helps in optimizing your site for search engines. A search engine spider allows your website to get crawled and indexed. Social Media Optimization is used to optimize your website and makes it user friendly. Search engine optimization and social media optimization both have impacts on the traffic, a website receives. When social media was introduced, the concept of promotion and online marketing has been changed.

Search Engine Optimization:

In SEO, on-page optimization and off-page optimization are considered as the most important factors. In on-page optimization technique, content is king of SEO traffic so make sure your website has unique content. Some of the on-page factors are keyword analysis, optimizing URL, optimize meta tags, robots.txt, image optimization, internal linking, pagination, canonical URLs. The major off page optimization factors are directory submissions, article submissions, press releases, social bookmarking, business listings, guest posting, forum posting, blog commenting, one-way linking, two way or reciprocal and three way linking. All these factors help to increase the back links of your site but it takes time to reach targeted customer.

Social Media Optimization:

Social media optimization refers to the process of optimizing your website, increasing awareness of a product or brand and gaining website traffic through social media websites. The main objective of social media optimization is to generate traffic for your website. Social media optimization includes social news, RSS feeds, social bookmarking sites such as Stumbleupon, Digg, Delicious, Reddit and social networking sites such as Facebook, Twitter, Pinterest, Myspace, LinkedIn. Set up interconnectivity among the sites like Twitter, Facebook and LinkedIn as it is necessary for the business owners to maintain.

Comparison Between SEO And SMO:

Link Building:

SEO - Inbound links are the major determining factor in rankings.
SMO - Good SMO links drives towards the result of success.

 

On Page Elements:

SEO - Title tags, use of keywords, heading tags, image title and bold text plays major role in search engine rankings.
SMO - Visual attention grabbers have higher priority than coding and tags.

Titles:

SEO - The title tag is used to tell what a page is about and is influential in rankings.
SMO - Title is used to draw the attention of the users and get users to click-through.

 

Content Must be Easily Readable:
SEO - Make sure that the content should be easily readable by the search engine spiders.
SMO - Your content must be easy to read for human readers.

 

Content:

SEO - Quality content on your website is considered as most valuable by the search engines and plays a vital role in rankings.

SMO - Quality content must be attractive to the readers and must capture their attention.

Analysis:

SEO - Analysis is important to know about the changes and which had made positive or negative impact on the website rankings.
SMO - Analysis helps you to know which and what type of content shows interest to users.

 

Success Breeds More Success:

SEO - Most trusted domains will have a positive impact on all the pages.
SMO - You can increase your traffic flow by new submissions in the sites like Digg.