In online advertising Google Adwords is the first point of call. As adwords users are increased, due to this competition good advertising becomes more difficult with same keywords.
Below are the most common mistakes that advertisers make with their adwords campaigns.
1. Not setting up individual ad groups: This is the most common mistake. When you are creating a campaign, you have to focus on the relevance. The best way is to group all relevant keywords as one ad group that gives us more control on the campaigns.
For example: If you have an online mobile shop, you have to target a lot of keywords which are related to mobile phones like 'buy mobiles online', 'online mobile store' and more.
2.Writing a ‘one size fits all’ advert: In this case also relevance is important. When you are writing ads for your ad groups, it is better to write two or more relevant ads for each ad group. Writing single ad for a campaign may not get the relevant traffic.
In the above example if someone searches for 'mobile broadband' and your ad got clicked, you may get the traffic but not the useful traffic. Even a single letter difference can make a big difference in ads. So write different ads and compare which works better.
3.Targeting the wrong keywords: Every time people do not search with the same keywords. The targeted keywords may change every time. You can use Google keyword tool as a guide to find the targeted keywords.
But you don't use all the keywords that Google recommends, because it is not free. If you use all the keywords then you have to pay more. So choose the right keywords to get the targeted traffic.
4.Lack of monitoring: Creating a campaign is not enough for the adwords. You have to check it daily that which keywords are doing well and changing the bid based on the keyword performance. Leaving the campaign alone may not give any traffic or sales.
5.Not having any tracking in place: Whenever you are doing paid marketing, the ROI is an important measure. For this you have an idea about conversion tracking to measure the results. Every campaign should have conversion tracking tool. It is very easy to set up in Google adwords.
Without conversion tracking, you cannot find the effectiveness of a campaign.
6. Getting caught up in a bidding war: In PPC advertising bidding wars are for the rich people only. It is not profitable to bid high for a keyword which is not worth. Some search engines provide features like 'autobid' which will increase the bid automatically for a keyword to maintain a rank. It is better to avoid getting caught up in bidding wars for particular keywords.
Below are the most common mistakes that advertisers make with their adwords campaigns.
1. Not setting up individual ad groups: This is the most common mistake. When you are creating a campaign, you have to focus on the relevance. The best way is to group all relevant keywords as one ad group that gives us more control on the campaigns.
For example: If you have an online mobile shop, you have to target a lot of keywords which are related to mobile phones like 'buy mobiles online', 'online mobile store' and more.
2.Writing a ‘one size fits all’ advert: In this case also relevance is important. When you are writing ads for your ad groups, it is better to write two or more relevant ads for each ad group. Writing single ad for a campaign may not get the relevant traffic.
In the above example if someone searches for 'mobile broadband' and your ad got clicked, you may get the traffic but not the useful traffic. Even a single letter difference can make a big difference in ads. So write different ads and compare which works better.
3.Targeting the wrong keywords: Every time people do not search with the same keywords. The targeted keywords may change every time. You can use Google keyword tool as a guide to find the targeted keywords.
But you don't use all the keywords that Google recommends, because it is not free. If you use all the keywords then you have to pay more. So choose the right keywords to get the targeted traffic.
4.Lack of monitoring: Creating a campaign is not enough for the adwords. You have to check it daily that which keywords are doing well and changing the bid based on the keyword performance. Leaving the campaign alone may not give any traffic or sales.
5.Not having any tracking in place: Whenever you are doing paid marketing, the ROI is an important measure. For this you have an idea about conversion tracking to measure the results. Every campaign should have conversion tracking tool. It is very easy to set up in Google adwords.
Without conversion tracking, you cannot find the effectiveness of a campaign.
6. Getting caught up in a bidding war: In PPC advertising bidding wars are for the rich people only. It is not profitable to bid high for a keyword which is not worth. Some search engines provide features like 'autobid' which will increase the bid automatically for a keyword to maintain a rank. It is better to avoid getting caught up in bidding wars for particular keywords.
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