Ecommerce Content Doesn't Have to Suck

Just for the reason that we have an ecommerce website, it doesn't mean that we have an excuse to consider quality content. In case of ecommerce websites there are many equal opportunities for content from both an SEO and sales perspectives.

Write Product Descriptions That Don't Suck

Majority of ecommerce websites don't specifically write meta descriptions for their products. They use the product “back of the box” as meta description, combine it with specifications and call it good but it isn’t good. Product meta-descriptions are perhaps the easiest way for companies to write quality content. We should speak to customers in a way that helps both SEO perspective and improves our brand's personality better.

In addition to increase in the entrances, there was increase in the amount of time customers spent on pages and decrease in exit rate on the product page.

Ultimately it’s all about understanding the needs of our audience. Because our audience constitutes primarily of pool players, players to write our product meta descriptions. Additionally, we also tapped our own organization's resources, to write product meta-descriptions.

Give Customers Content they'll Actually Find Useful and Interesting

The primary purpose of our site is to sell product, it doesn't excuse us from creating content that our customers will find useful, amusement or thought stimulate. For example, we are in the business of selling pool cues, so one of the first non sales based content we created was our Anatomy of a Pool Cue graphics present. We didn't create it as "link bait" but we created it because many customers have asked for. If other sites pick it up then we just want to help our customers help themselves. That’s the question we should try to ask while adding new non-product based content on owner site.

Do Research and Report Your Findings

Before selling our products that are in a niche, trying to find data can be a problem. This can be solved by various researches. For example, every pool cue tip has a different solid matter but most manufacturers simply list them as different matters which really don’t help customers. We couldn't find data more useful; we set our test parameters of all of our tips. The result allowed us to attach a specific number to each tip, which allowed our customers to make a more education decision, that’s because of invariable new products; we can continually update the content on this page.

Give Your Customers Articles with Actionable Points

To increase sales one should talk to customers a lot. As a result, we know what's important to them from a pool playing perspective. One should regularly look for ways to improve their game, so we should communicate with some expert player so that they can write quality content to sell goods for customers and that are easily searchable.

Use Your Blog for More Than Just Self-Promotion

Blogging is not easy especially when it comes to creating corporate blogs. We don't blog as much we should do, but we do customers required information only. The posts change quite a bit, but we think our popular posts will show our corporation personality. In the end, it depends on audience what they search for and need. Whenever we write anything we should think about audience what they will like. If our content is unique then audience, the back links and shares will come automatically. Even if we don't get back links, we still know that it will create a quality experience to the customers and we will get good visits or business for sure.